企业源头文化的识别与塑造

优秀企业文化总要回到源头文化中去。企业源头文化大致存在4种情形,即源头无文化、源头虚假文化、源头自发文化、源头自觉文化。分析了4种情形的特征、产生原因及它们对企业的影响,提出了清晰识别和有效塑造企业源头文化的建议。     

The budgetary links of the Irkutsk oblast fuel and energy complex: An analysis

The links between the fuel and energy complex and the consolidated budget of Irkutsk oblast are examined; the budget balance of income and expenditure is evaluated in relation to the development of the fuel and energy complex; and factors affecting the budget proceeds from the energy sector and the related energy-intensive sectors are analyzed.     

国内外甲基异丁基酮生产与市场分析

2006年世界甲基异丁基酮生产能力约为392.5 kt,主要用于溶剂和橡胶助剂领域,2006年国内甲基异丁基酮生产能力为15 kt,需求量约为47.7 kt左右.本文介绍国内外甲基异丁基酮生产现状、市场需求,重点分析国内甲基异丁基酮供求现状,目前我国已成为甲基异丁基酮主要消费国.并对我国甲基异丁基酮工业发展提出一些建议.     

大连普兰店北部乡镇与日本同纬度地区资源开发的比较分析

文章基于文献研究以及大连市普兰店北部乡镇的农业发展现状，依照科学发展观的原理，分析了同纬度地区日本的农业资源开发模式，就我国目前的自然条件、农业生产状况、开发经营模式、开发利用效益、农业发展组织模式、化肥施用水平等方面与日本进行比较，为北部乡镇的资源开发和经济发展提供有益的启示。     

Issues in Marketing Online Insurance Products: An Exploratory Look at Agents' Use, Attitudes, and Views of the Impact of the Internet

This article uses a survey of insurance agents in Florida to examine the manner in which insurance agents use and view the Internet as a method of marketing insurance products. The results of the survey suggest that the agents’ use of the Web and their attitudes toward the Web do not vary by demographic characteristics (including age, education level, gender, and income). In addition, the agents’ perception of the Internet as a threat (rather than an opportunity) does not vary by age or education level and is not correlated with their attitudes toward the use of the Web. However, while Internet marketing and other means of direct selling are viewed by the agents as equal threats to their sales, the agents believe that such marketing by other companies is a greater threat than that done by the companies they represent.     

Relationship marketing of services—growing interest,emerging perspectives

Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus for its development has come from the maturing of services marketing with the emphasis on quality, increased recognition of potential benefits for the firm and the customer, and technological advances. Accelerating interest and active research are extending the concept to incorporate newer, more sophisticated viewpoints. Emerging perspectives explored here include targeting profitable customers, using the strongest possible strategies for customer bonding, marketing to employees and other stakeholders, and building trust as a marketing tool. Although relationship marketing is developing, more research is needed before it reaches maturity. A baker’s dozen of researchable questions suggests some future directions. holds the J. C. Penney Chair of Retailing Studies, is a professor of Marketing, and is director of the Center for Retailing Studies at Texas A&M University. He is a former national president of the American Marketing Association. His research interests are services marketing, service quality, and retailing strategy. He has published numerous journal articles and books, includingDelivering Quality Service: Balancing Customer Perceptions and Expectations (Free Press, 1990),Marketing Services: Competing Through Quality (Free Press, 1991), andOn Great Service: A Framework for Action (Free Press, 1995).     

在做大商业品牌中正确处理六个关系

本文分析了入世后,上海企业家在做大商业品牌中,应正确处理好的六个关系,以及有关的述评。     

Bid‐ask spreads,volatility, quote revisions,and trades of thinly traded futures contracts

We investigate intraday bid‐ask spreads (BAS), volatility, and trading activity of thinly traded equity index futures contracts on the Singapore Exchange. Contrary to previous findings, we find a rather flat BAS pattern during the trading day. However, consistent with past findings, an increase in risk widens the spread and a higher trading activity reduces it. When trading occurs in a day, spreads are reduced. No significant difference in volatility between days with and without trades was detected. When trades occur, quote revisions increase, and it is positively related to the number of trades. An increase in the number of quote revisions increases the likelihood of a transaction, and when quotes are current, revisions that are accompanied by trades carry new information. We provide evidence that contracts that are thinly traded may possess liquidity attributes as long as their price quotes remain current. © 2003 Wiley Periodicals, Inc. Jrl Fut Mark 23:455–486, 2003     

B‐TO‐B E‐COMMERCE: A CONTENT ANALYTICAL ASSESSMENT OF MOTOR CARRIER WEBSITES

An Internet presence is a critical early component in the process of building towards a fully operational and unified e‐commerce strategy. E‐commerce has significantly impacted logistics/supply chain strategies and the development and implementation of a website have become key issues for many firms within the transportation industry. This study provides an overview of website content within the motor carrier industry. Content analysis was used to assess the site design, informational content, and the interactive content of 152 motor carrier websites, and to compare the features offered on the Top 100 motor carrier firm websites with those offered on the sites of smaller carrier firms.