Antecedents of intention to use CUSS system: moderating effects of self-efficacy

The current research attempts to examine the antecedent factors of personal innovativeness, switching costs, and switching barriers affecting flight passengers’ attitude toward the common-use self-service (CUSS) usage which in turn affects their behavioral intention. This research also tests the moderating effect of self-efficacy on the relationships between the antecedents and attitude toward CUSS usage. The results from a survey of 523 respondents from the Taiwanese Taoyuan International Airport indicate that the antecedent factors of personal innovativeness and switching barriers have positive and negative influences, respectively on attitude toward CUSS usage which in turn positively affects the behavioral intention. In addition, self-efficacy plays an important moderating role on the relationships between switching barriers and switching costs on attitude toward CUSS usage. In this article, personal innovativeness is investigated on affecting consumer behavior in the acceptance of IT related innovations. Implications for future research are discussed and limitations noted.     

User preferences for web site attributes: A study of the Hong Kong Disneyland

The Hong Kong Disneyland will be open in 2005 and the theme park is very likely to have an official web site. In order to determine the nature of a model/ideal official web site that would serve the promotional purpose, this study is conducted with two objectives. First, the study makes an attempt to understand the information types that the target markets, namely local Hong Kong residents, Western visitors and Chinese visitors, would like to have on the future Hong Kong Disney web site. Secondly, this research examines whether e‐ticketing is feasible for the web site. Using a questionnaire and a convenience sampling method, 198 responses were received. Empirical results indicate that the respondents all agreed that the suggested attributes should be listed in the web site. In addition, no significant difference was found among different groups of respondents on homepage information. However, significant differences were found among the interviewees’ views regarding products/services information, and ticketing information. To communicate effectively, the adoption of EDI (Electronic Data Interchange) is recommended in a value‐chain system for achieving successful e‐commerce.     

The 70th Anniversary of the Founding of the PRC: A Grand Ceremony Showing Great Pageantry

The year 2019 marks the 70th anniversary of the founding of the People’s Republic of China,and grand national celebrations attracted the world’s attention.Chinese President Xi Jinping said that the celebration of the 70th anniversary is a grandiose show of Chinese strength and shows China thriving throughout the worlds’changes from the past 100 years.This big celebration shows to the world China’s great progress towards new achievements,and the united power of the 1.4 billion Chinese people.     

How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective

While most studies argue that, relational embeddedness, one facet of social capital, facilitates the obtaining process of scarce resources, our study cautions that it may exert negative impacts. This study examines the underlying process about how shared cognition influences new business development. Results from a survey on entrepreneur social network in China demonstrate that strong ties bring decision-making constraints for entrepreneurs to bear, while trust helps to lessen such restriction. Additionally, shared cognition should not become a preferred standard for entrepreneurs in choosing their network members, because simply relying on the intermediate role of tie strength engenders dark sides. Implications for research as well as for practice are discussed.     

Red Flag Canal——The Totem of China

After 4 hours＇ train, we left Beijing behind us and set foot on the land of Central China＇s Henan province.     

Distinct Flavor of Menglianggu

In 1960s,a movie named Red Sun became popular quickly throughout China,and itstheme song -Everyone Loves My Hometown(谁不说俺家乡好) - was also knownto all the Chinese people as one of the best.This movie tells the story that happened inMenglianggu(孟良崮).Talking about Menglianggu,Menglianggu Campaign is a topic which can't be avoided.     

For Mountain-Climbing Enthusiasts,Taishan Is a Must

For many mountain-climbing enthusiasts,Mount Taishan(泰山 tài shah) is a must.Previously called Daishan Mountain,Mount Taishan is also known as the Great Peak,the Great Mountain and the Eastern Mountain.It is a perfect combination of culture and natural landscape,and can also be considered as the symbol of the Chinese nation.