Integrating online communities within business-to-business marketing communications: an exploratory study

The article provides a conceptual contribution by developing a framework for business-to-business (B2B) marketers seeking to implement online communities (OLCs). Furthermore, the conceptual contribution is augmented by a small-scale exploratory study comprising in-depth interviews with B2B chief marketing officers (CMOs). The findings challenge existing thinking that B2B marketers can follow generic marketing communication frameworks. This is due to the differences in B2B OLCs in terms of multiple stakeholders and two-way information flows and differences in buyer behaviour. For researchers, the contribution is an embryonic model that will facilitate future conceptual development as well as empirical testing through a series of research propositions. A sequential decision-making framework, which identifies key implementation challenges, is provided for B2B managers.     

Economists versus engineers: Two approaches to environmental problems

The Review of Austrian Economics - There are two distinct and partly irreconcilable approaches to analyzing environmental problems. The first, we call the engineering approach and the other the...     

Competition is (still) a tough weed: A review essay of Thomas Philippon’s The great reversal: How America gave up on free markets

The Review of Austrian Economics - In The Great Reversal, Philippon makes the case that competition in America has weakened during the past two decades. His book contributes to the rapidly...     

Dynamic optimal hedge ratio design when price and production are stochastic with jump

Annals of Finance - In this paper, we focus on the farmer’s risk income when using commodity futures, when price and output processes are randomly correlated and represented by jump-diffusion...     

Planting food sustainability thinking and practice through STEM in the garden

International Journal of Technology and Design Education - Science, Technology, Engineering and Mathematics (STEM) education has been identified as a keystone teaching and learning area for...     

Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective

This paper shows that brand reputation alone may not be sufficient to help firms successfully issue green bonds and that they may need superior corporate social responsibility performance in the form of high ESG (Environmental, Social, and Governance) scores to unlock the full potential of their brand reputation. Using a sample of 338 international green bond issues across 108 unique firms, we found significant positive effects of ESG disclosure score and its interaction brand reputation on the issuance of green bonds while controlling for other variables, such as fixed effects of industry, region, and time. We also show that it is the S (Social) component of ESG and the interactions of its E (Environmental) and G (Governance) components with brand reputation which drive successful green bond issuance. Besides extending the current research on the impact of brand reputation and ESG on green bonds, these results also have important managerial implications for analysts, fund managers, and firms planning to raise green capital.     

The ultimate resource after 40: A special issue against the grain

The Review of Austrian Economics - This introduction to the special issue in honor of the 40th anniversary of Julian Simon’s book The Ultimate Resource relays the significance of the...     

On preferences and taxation mechanisms in strategic bilateral exchange

Review of Economic Design - In this paper we investigate the effectiveness and the welfare implications of various fiscal policies in strategic bilateral trade. To this end, we reconsider the class...