Tourism Gears up for the Olympics

Since China has carried out the stricter visa policy from June, there is a popular saying that it will hold foreign visitor back from traveling in China and affect the related industries largely. Is it true or not？ Let＇s observe this issue from the following aspects.     

京城里的意大利风味

热爱意大利的人总有自己的理由，因为浪漫迷人的地中海风光，因为巴乔那样帅气的足球运动员，因为美味的食物，意大利的菜色生动，美味而又健康，每一个爱上意餐的人总有自由的理由。十月的北京，让我们一同搜寻这近在咫尺的异国美味。     

天梭——创新与勇闯精神 跨越百年

贯穿于1853年的第一块表,1917年的banana香蕉弧形腕表,30年代的防磁腕表和珍珠(Pearl)腕表,80年代的木质腕表(Wood)和岩石(Rock)腕表,直到今天高科技的钛金属触摸式(T-Touch)腕表。这种创新精神更融入到品牌的各方面,包括它的市场推广与行销策略,甚而,天梭的顾客们也将他们的天梭表投入到一些富有启发和创新的测试中去。     

Biting the Hand that Feeds: The Marginalisation of Tourism and Leisure Industry Providers in Times of Agricultural Crisis

The total closure of the countryside under the control regulations associated with the outbreak of the UK 2001 Foot and Mouth Disease (FMD) had major impacts on the tourism and leisure industry. The English Regional Tourist Board estimated that there was a loss of tourism revenue of £5 billion, which cost 150,000 direct jobs. Cumbria experienced a fall in tourism expenditure of around £198 million; this was 31% of the value of receipts. This paper presents an evaluation of the impact of the countryside closure on tourism and leisure organisations in the area of Keswick, UK. The use of online quotes from interested or affected parties was also drawn upon in order to further illustrate the effects of the countryside closure. This geographical location was selected due to it being the epicentre of foot and mouth disease epidemic in 2001. The authors will consider the strategic management of the crisis and its resultant outcomes with particular reference to the value of the tourism and leisure industry in rural locations.     

短信网址3G时代的企业标识

尽管手机上网已不是什么新鲜的话题,但真正经常利用手机上网的用户却并不多,其中最大的困难就是网址的不便记忆和不便输入.3G时代呼之欲出,而高速传输的数据也成为这个时代的典型特征,手机上网更是必不可少的途径,那如何解决复杂的手机上网问题呢?     

Global environmental risks: between political hazards and policy decisions

Environmental risks are both decision forcing situations and action forcing events. Rethinking the nature, scientific soundness and democratic character of environmental policy decisions have become critical political issues. And, although the environmental policy approach to address environmental risks enjoys ample support, the newly acquired custody has not been assumed without a degree of political hazard. It is this subject matter which circumvents the analysis of the risk political model, which Munch characterizes as a contingency of double political risks. Since environmental policy inaction is not an option, my interest here is simultaneously with a workable and legitimate model of reaching decisions driven by demands that set explicit goals, acceptable to concerned parties, implementable by policies, with positive impact on the protection against environmental risks. Filtered through the medium of deliberation, environmental risk protection is likely to gain public support and grow into a collective project, thus possibly offsetting the contingency of political hazards. A democratic model of deliberation, however, must be tested not simply by its formal procedural attributes, but also by its ability to deliver. Hence a deliberate model without explicit time frameworks will not do. Any deliberative process preoccupied with environmental risks must seriously consider the pragmatics of time . This implies stipulations of time limits per decision units. After all, time frameworks are embedded within the structuring of rules and decision-making processes, and as such, time has been transformed into both a scarce and a non-renewable resource. This is the more relevant in the context of environmental policy as the intensification of decision-making has been exacerbated in the process of globalization where scientific, technological and economic developments have generated a host of global environmental problems increasingly difficult to address in any decisive form.     

The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Responses to three different intensity levels of warmth (none, moderate and high) and three different levels of humour were investigated as well as the moderating role of top of mind awareness and degree of product use. Affective responses, attitude towards the advertisement (Aad) and the brand (Ab) and the favourableness of advertisement-related cognitions were enhanced by the use of warmth although the intensity level (moderate versus high intensity) did not seem to matter. As far as humour was concerned, a high-intensity humorous appeal induced most favourable affective responses, Aad and advertisement-related cognitions, while a moderate level of humour was most conducive for a favourable Ab and brand-related cognitions. Significant interaction effects suggested that the most positive advertisement effects can be obtained by combining high levels of warmth with high levels of humour, while the most positive brand effects can be obtained by combining high levels of warmth and moderate levels of humour. Emotional executions of high intensity led to the most positive affective and cognitive reactions in the case of brands that are not top of mind and to the most positive cognitive reactions in the case where the respondent was a heavy user of the product category. In particular the intensity level of humour led to significant communication effects.     

Government''s Role in Rescuing Enterprises

One after another round of discussion upon "How enter-prises should face the financial crisis" was carried on fiercely among enterprises deputies during the NPC and CPPCC period. "I got great insights during our enterprises' reorganization that the confidence in our own hearts and the guidance from governments are equally important." Qiu Jibao, the chairman of the survived and thrived Feiyue Group shared his opinion with others.     

``Is There Anything Else You Would Like to Tell Us' – Methodological Issues in the Use of Free-Text Comments from Postal Surveys

Free-text comments are often invited at the end of self-completion questionnaires,yet text books provide no guidance on how these might be used. We describe avariety of ways in which free-text comments can be used, drawing on two examples.An Audit Commission study of NHS maternity care included a national samplesurvey of 3570 women who gave birth in June and July 1995. At the end of thequestionnaire women were asked: Is there anything else you would like to tellus about your care while you were pregnant or since you have had your baby.The United Kingdom Medical Careers Research Group conducts whole-cohort longitudinal studies of graduates from all UK medical schools. At the end of each survey doctors are invited to write comments on ``any aspect of your training,career choices or work'.The authors discuss the inherent limitations of free-text comments, the relativemerits of quantifying the frequencies of themes, and the ways in which free-textcomments can be used to enhance survey analysis. They conclude that whilefree-text comments are no substitute for properly designed research, they arenevertheless valuable in understanding and illustrating participants' surveyresponses, and in suggesting topics for further research.