Embedding knowledge and value of a brand into sustainability for differentiation

Organisations offer products to consumers, buyers often question if the product or its production process are linked to the environmental, social or economic challenges being faced by mankind. Inquisitiveness of customers in this direction points towards an opportunity for marketers to create differentiation based on the concerns of brand towards overall issue of sustainability. The authors have synthesized knowledge from various domains with a positivistic approach to understand sustainability from the perspective of branding. Using empirical knowledge this study recommends embedding sustainability into brand knowledge and brand value for creating a differentiation for the brand in a competitive market.     

A CEO roundtable on making mergers succeed

The announcement in January of the merger between America Online and Time Warner marked the convergence of the two most important business trends of the last five years--the rise of the Internet and the resurgence of mergers and acquisitions. M&A activity is at a fever pitch, spurred in large part by the breathtaking influx of capital into the Internet space. And all signs indicate the trend will only accelerate. Against this background, an impressive group of experienced deal makers came together to share their experiences of what makes mergers work. They were assembled in Scottsdale, Arizona, under the auspices of the M&A Group, a professional society formed in 1999 for CEOs interested in M&A as a business strategy. Participants included top executives from Internet start-ups like Teligent; venture capital firms like Baroda Ventures; financial institutions like Merrill Lynch and PricewaterhouseCoopers; and major corporations like Allstate, Tyco International, SmithKline Beecham, Rohm and Haas, VF, Crown Cork & Seal, and Hughes Space and Communications. The spirited and surprisingly frank discussion cut a wide swath, considering issues such as whether most mergers fail to pan out as well as expected, how to increase the odds of success, the nuts and bolts of the integration process, the trade-offs between acquiring a company and growing from within, the importance of cultural issues, and why anyone would want to be on the board of a merged company.     

Scheduling a capacitated single machine with time deteriorating job values

We address the scheduling problem with the following characteristics: (i) there is a single machine available, (ii) the machine has limited capacity, and (iii) job value deteriorates with time. The problem is motivated from several real world situations, such as, downloading process of web pages, and scheduling of multiplexes. Since the problem is NP-hard, we propose new heuristics based on a multiplicative piece-wise metric as an approximation of the slope of job value deterioration. Computational results show that the proposed heuristics perform better than other existing heuristics for similar types of problems.     

代价高昂的客户满意度

正在某种程度上,管理者认为更高的满意度会令客户更加偏爱自己的品牌。但事实上,真正的关键在于客户对某一品牌的满意度是否高于其同时正在使用的其他竞争品牌,或者说消费者心目中的首选品牌是什么大多数公司都恪守客户满意至上的承诺,认为"客户满意才能保证收入"。因而,在公司的使命宣言和营销策划中,随处可见对客户满意度的强调;     

Evaluation and Selection of Sustainable Strategy for Green Supply Chain Management Implementation

The aim of this study is to explore the implementation of green supply chain management (GSCM) strategies and to select the best GSCM strategy using fuzzy analytical network process (ANP) methodology. The ANP helps in analyzing the interdependence and interrelations among the various determinants and dimensions of GSCM strategy selection. Fuzzy set theory is applied to avoid the vagueness and uncertainty in human preference judgement. This study uses an empirical case study of an Indian automobile organization to validate the applicability of the proposed model. The results show that the resource based strategy is in first position, having the maximum impact on each determinant. The case organization should improve the green management system with the assistance of a suitable GSCM strategy, i.e. the resource based strategy. This study may help managers to make decisions, and to analyze and standardize their environmental advantages dynamically. The robustness of the projected model is checked by conducting a sensitivity analysis. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment     

Matching managers to strategies: Point and counterpoint

In recent years, an emerging and increasingly popular theme in the strategic management literature has been that the selection of general managers should be tied directly to the strategies of business units they will oversee. Because different strategies imply different priorities and the need for different skills, such a proposition has obvious intuitive appeal. Beyond intuitive appeal and supporting conceptual arguments, recent empirical research on whether matching general managers to strategies “pays off” in terms of more effective strategy implementation has also yielded positive results. Despite this evidence, several arguments exist for why it may not always be feasible, necessary, or desirable to match general managers to strategies. Thus, there is need for a point-counterpoint “debate” on the subject of matching general managers to strategies. Based on a review of the relvant literature, logical reasoning, as well as some case evidence, this paper is intended to be such a debate undertaken by the author with himself. It is hoped that such a dialectical analysis will open up new avenues for productive research and also enable corporate executives to make better “managerial selection” decisions.