网络组织在跨国公司创新中的作用及其挑战

网络组织是现代跨国公司组织管理在网络技术推动下的新型组织形式,在当今全球竞争日趋激烈的环境下,知识和创新已成为企业竞争制胜的关键。本文分析了跨国公司网络组织创新的动因,并对我国企业管理组织发展提出了一些建议。     

资本市场分形插值理论研究

本文首先简单介绍了有效市场假说，并指出其存在的局限性。然后阐述了资本市场分形理论，提出了利用分形插值理论对资本市场进行拟合研究。最后，通过对深圳股票市场的实证研究，证明此方法具有一定的实用价值。     

Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes

Research on consumer animosity indicates that consumers reject products because they hold hostile attitudes towards the products’ country of origin. As companies operating in foreign markets are facing serious challenges, marketing research has focused on the mechanisms by which animosity influences consumer perception and behavior. The present article reviews 44 relevant empirical studies to illustrate antecedents, moderators, and behavioral consequences of the animosity effect. The analysis reveals a lack of a sound theoretical foundation and it shows that prior studies disregard social influences. To overcome this gap, the present article develops a theory-driven model which suggests that the social animosity context interacts with feelings of animosity at an individual level. Based on this new approach, directions for future research and managerial implication are discussed.     

试论建设现代保险企业特色文化

企业文化是现代企业的灵魂,是企业核心竞争力的重要组成部分。保险企业要增强市场竞争力和长远发展力,就必须认真学习和继承中华传统文化之优秀管理思想,努力汲取西方企业文化中的科学因素,努力打造具有中国特色的优秀保险企业文化。