Can recipients of sales flyers be segmented?

This paper investigates the possibility of identifying clusters among consumers receiving sales flyers from retailers (supermarkets, etc.). First, flyers are defined and then consumers’ perception of flyers is analysed, based on a representative panel. According to the analysis, three clusters are identified. The clusters possess quite different characteristics – not just in relation to their perceptions and attitudes towards flyers, but also when looking at demographic characteristics.     

The asymmetry of judgemental confidence intervals in time series forecasting

In forecasting a time series, one may be asked to communicate the likely distribution of the future actual value, often expressed as a confidence interval. Whilst the accuracy (calibration) of these intervals has dominated most studies to date, this paper is concerned with other possible characteristics of the intervals. It reports a study in which the prevalence and determinants of the symmetry of judgemental confidence intervals in time series forecasting was examined. Most prior work has assumed that this interval is symmetrically placed around the forecast. However, this study shows that people generally estimate asymmetric confidence intervals where the forecast is not the midpoint of the estimated interval. Many of these intervals are grossly asymmetric. Results indicate that the placement of the forecast in relation to the last actual value of a time series is a major determinant of the direction and size of the asymmetry.     

Effects of deregulation on failing thrift institutions

The purpose of this paper is to test the hypothesis that much of the decline in the net worth of the failing saving and loan institutions was a result of deregulation. Variables are developed to represent major actions to deregulate S&Ls activities and to measure the impacts on institutions' net worth. A mixed cross-section&z.urule;time series analysis is developed to estimate the effects of financial deregulation on failing thrifts' net worth. The data are 1984-89 balance sheet adn income statement data for thrift institutions, prior to the enactment of the 1989 legislation to solve the crisis. The reuslts of the analysis indicate that deregulation of asset and deposit activities was not the cause of the financial distress of failing US thrift institutions. The primary cause appears to be the increase in the federal deposit insurance limit to $100 000 and how attractive this legislative action made brokering deposits that became insured up to $100 000.     

Framing Work Through a Socio-technical Ensemble: The Case of Butler Co.

The paper argues for conceptualizing technology as a socio-technical ensemble which emerges from the socio-political context of the organization. This perspective is used to inform a case study carried out within a consumer goods company, where the focus is upon the configuration of work and technology associated with the job of sales representative. It is argued that the acquiescence and compliance of the sales representatives are to be understood primarily on the basis of senior management's effective deployment of its power resource through 'enacting the environment', the configuration and utilization of the ensemble, and its employment strategy. 'Closure' and 'stabilization' had occurred, and the ensemble was operating on a number of levels.     

Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children

Recognizing the immense purchasing power of children, marketing researchers often gather information from them. Given the vulnerability of these children as research subjects, this paper explores the different ethical standards that marketing researchers could adopt in their research efforts. The Paternalistic Ethical Standard and the Limited Paternalistic Ethical Standard are discussed and the ethical quandary known as the Pontius Pilate Plight is identified in the context of the latter standard. An enhanced version of the Limited Paternalistic Standard is suggested as an ethical guide for marketing researchers. Based on interviews with professional marketing researchers to gauge the applicability of the proposed standard, managerial implications are identified.