A longitudinal view of women's role portrayal in television advertising

This article concerns an issue of interest to both advertisers and consumers: female sex-role portrayal in television advertisements. A comparative study using content analysis was conducted for television commercials observed in 1977 and in 1980, respectively. Significant changes between these years are noted on a number of dimensions relevant to the way women are represented in television commercials. These changes are also interpreted in a broader historical perspective whenever possible. Both positive and negative changes are noted and discussed.     

Reviews

GRAND STRATEGY OR DRAINING LAKE WINDERMERE WITH A TEASPOON?

Chandler, J.A. and Lawless, P. 1985: Local Authorities and the Creation of Employment. Aldershot: Gower, £14.50 hardback only.

HOW IT'S DONE IN HAMMERSMITH.

Allan, M., Fenton, M. and Flockhart, A. 1985: Creating a local economic development network. A case study of Hammersmith and Fulham. Dundee Park Place Publishing/The Planning Exchange, £7.50 paperback.

ENTREPRENEURSHIP FOR THE UNEMPLOYED?

Nabarro, R., Davies, R., Cobbold, C. and Galley, N., 1986: Local enterprise and the unemployed. London: Calouste Gulbenkian Foundation. £4.00 plus 60p postage.

THE CO-OP BANK LOOKS AT CO-OPS.

P. A. Management Consultants Ltd. and Co-operative Bank plc, 1985: Workers Co-operatives Past, Present and Future. Manchester: P. A. Management Consultants (Manchester), £20.00.

HOUSING LAND: ARE PLANNERS LOSING THEIR GRIP?

Rydin, Yvonne, 1986: Housing Land Policy. Aldershot: Gower, £15.00 cloth.

MONETARISTS LOOK AT LIVERPOOL.

Liverpool Research Group in Macroeconomics, 1986: Merseyside Economic Prospect Vol. 1, No. 1 February 1986. Liverpool: University of Liverpool, £6.00.

THE FORGOTTEN DEPRIVATION OF RURAL AREAS.

Association of District Councils, 1986: The Rural Economy At The Crossroads—A Review of Rural Needs and Problems in the '80s. ADC,

9 Buckingham Gate, London SW1E 6LE. £5.00.

THE LONDON FINANCIAL STRATEGY.

Greater London Council, 1986: London Financial Strategy London: Greater London Council, £3.50 (now available from London Strategic Policy Unit, 20 Vauxhall Bridge Road, London SW1).     

Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective

Napa is a renowned region for wine tourism and demonstrates how wine can be an instrument to develop tourism. The purpose of this research is to identify the critical success factors that have shaped the area's rise and growth, and its unique competitiveness in both the domestic and global marketplaces for wine tourism destinations. The findings from the research provide the foundation for a proposed conceptual model of success factors in wine tourism research and as insight to practitioners/suppliers. Findings reveal an aligned marketing effort and strategic partnerships among suppliers of Napa wine tourism. Copyright © 2013 John Wiley & Sons, Ltd.     

Influencing public policymaking: Firm‐, industry‐, and country‐level determinants

This paper examines the determinants of firms' public policymaking influence. Using a novel and global database that measures firms' perceived influence over the executive and legislative branches of government, a systematic analysis of the firm‐, industry‐, and country‐level determinants, and interrelationships among these determinants of firms' public policymaking influence is undertaken. The empirical results indicate that large firms perceive they have more public policymaking influence than small firms, but these differences are conditioned by the number of industry competitors and the structure of the country political institution environment. Nonmarket strategy implications that follow from this refined understanding are developed and discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices*

It has been reported that family businesses perceive excellent customer service as critical to the future of their businesses. However, little research into the customer relationship management (CRM) practices of family businesses has been performed. In this study, we examine CRM implementation among 82 family and 370 nonfamily firms. Family and nonfamily businesses report similar attitudes toward the importance of CRM, their knowledge of CRM, and their success when they do implement it. However, using a logit regression model, we find that the actual implementation strategies of family businesses are significantly different from those of nonfamily businesses. These results remain constant when controlling for size and industry sector.     

Use of a Parallel-Emic Research Model and Key-Word-In-Context Indexing Tool to Develop an Instructional Exercise to Promote Student Global Mindedness

ABSTRACT

Educators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a “hands-on” exercise readily adaptable across the business curriculum to identify how culture shapes business concepts/practices of interest. Details are presented in a step-by-step procedure based upon a recognized “parallel-emic” research model developed to study cross-cultural differences to ensure analytical rigor. A Key-Word-In-Context (KWIC) indexing tool was employed to add precision and efficiency to the search process to help students readily identify common (etic-derived) and unique factors (emic-specific) shaping business concepts/practices cross-culturally.