China's outward foreign direct investment

China's outward foreign direct investment (FDI) is steadily increasing. The United States is now a key target for China's outward FDI, and the response by the American public tends to fall at opposite ends of the spectrum: fever or fear. Chinese FDI in the United States faces challenges posed by its liability of foreignness in political, cultural, marketing, and technological aspects. Utilizing mini case studies, we herein examine the polarized responses to Chinese outward direct investment, its history, and the challenges faced by Chinese multinational corporations operating in or attempting to enter the U.S. market. Finally, strategy suggestions are proposed.     

Social media influencers: A route to brand engagement for their followers

Social Media Influencers (SMIs) are micro‐celebrities with large followings on social media platforms who engage consumers and hold the potential to promote customer‐brand relationships across different product categories. SMIs have an existing relationship of trust with consumers, and consumers seek out the content created by SMIs for valuable information and advice. This study explores the process of brand engagement between consumers and brands in the digital content marketing environment, specifically examining the research question: Do SMIs act as a route to brand engagement for their followers? The context for this study is the beauty community on YouTube; over 60,000 user comments were analyzed through automated text analysis. This study is among the first to provide empirical evidence that SMIs do act as a route to brand engagement through the three dimensions of cognitive processing, affection and activation.     

Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis

The effect of country-of-origin labelling on consumers’ assessments of product quality, risk to purchase, perceived value and likelihood of purchasing was tested experimentally in a multi-product, multi-cue setting. Country-of-origin information was found to be more important in affecting product quality assessments than were price and brand information. Price was important in value assessment while brand was significant in a few product specific cases. Age, education, sex, and perceptions of ability to judge products were variously related to consumers’ ratings of quality, risk, value and likelihood of purchase especially when the product was more complex and difficult to judge. However, much of the variation in consumer judgments was not accounted for by the variables employed in this study, suggesting that future research should include more detailed studies of information processing whereby intrinsic and extrinsic product cues and a wide range of consumer characteristics are taken into consideration.     

Pricing for Capacity Utilisation with Public Enterprises

Pricing Individual services provided by public busines enterprises so that the use of available capacity is, where possible, maximised during peak as well as slack demand periods will for many enterprises correspond closely to ideal marginal cost pricing. Such a pricing strategy will usually result in excess profits when the level of capacity is deficient and in losses when capacity is excessive. Optimal long-run capacity can thus be sought under this pricing strategy by increasing or reducing capacity over time with a view to achieving normal profits or a target rate of return. In the short run, before capacity can be changed, enterprise profits are driven by the pricing strategy, not by the target rate of return. For enterprises with large lumpy investments it is particularly important for the rate of return objective to be achieved over several years, allowing for reduced returns when new lumpy capacity is first introduced. For enterprises whose services involve significantly increasing congestion costs before full capacity is reached, pricing to achieve something less than full capacity utilisation is required but technological advancement is reducing the relevance of this complication.     

Inter- and Intra-Organizational Knowledge Transfer: A Meta-Analytic Review and Assessment of its Antecedents and Consequences

abstract    Research on organizational knowledge transfer is burgeoning, and yet our understanding of its antecedents and consequences remains rather unclear. Although conceptual and qualitative reviews of the organizational knowledge transfer literature have emerged, no study has attempted to summarize previous quantitative empirical findings. As a first step towards that goal, we use meta-analytic techniques to examine how knowledge, organization and network level antecedents differentially impact organizational knowledge transfer. Additionally, we consolidate research on the relationship between knowledge transfer and its consequences. We also demonstrate how the intra- and inter-organizational context, the directionality of knowledge transfers, and measurement characteristics moderate the relationships studied. By aggregating and consolidating existing research, our study not only reveals new insights into the levers and outcomes of organizational knowledge transfer, but also provides meaningful directions for future research.     

Epistemological Foundations of Teaching and Learning through the Land-Grant System

Contemporary student learning styles are linked to foundational schools of philosophic thought about epistemology (the knowing process). For each learning style, strategies based on the philosophic principles are suggested for teaching adults through resident instruction and extension education. Looking ahead, the effectiveness of distance learning is examined in light of the epistemological perspectives.     

Beware of ‘Good’ Outliers and Overoptimistic Conclusions*

The main goal of this paper is to warn practitioners of the danger of neglecting outliers in regression analysis, in particular, good leverage points (i.e. points lying close to the regression hyperplane but outlying in the x‐dimension). While the types of outliers which do influence regression estimates (vertical outliers and bad leverage points) have been extensively investigated, good leverage points have been largely ignored, probably because they do not affect the estimated regression parameters. However, their effect on inference is far from negligible. We propose a step‐by‐step procedure to identify and treat all types of outliers. The paper of Persson and Tabellini [American Economic Review (2004) Vol. 94, pp. 25–46] linking the degree of proportionality of an electoral system to the size of government is discussed to illustrate how the choice of a measure and the existence of atypical observations may substantially influence results.     

Perspectives Articles: Exploring Stakeholder Perspectives on What Is Affordable Health Care

Health care expenditures have accounted for increasing proportions of the U.S. gross domestic product, and the rate of growth of health care expenditures has increased over the past two decades. These two measures of assessing whether the level of health care expenditures is affordable may be appropriate in the aggregate for the United States but are not appropriate to assess whether individual stakeholder groups can afford their particular level of spending on health care. Health care is an economic good that differs from other economic goods, as it involves life and death issues, and invokes a call for a moral authority. This article explores definitions of what is affordable health care from the perspective of different stakeholders and suggests that other measures are needed to assess whether or not health care is affordable for stakeholders as one definition is not appropriate for all stakeholders.