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Maurice G. Clabaugh Ph.D. Joanna R. Wallace M.B.A. 《Journal of the Academy of Marketing Science》1984,12(1-2):128-144
Many curriculums have failed to demonstrate prolonged growth in academic enrollments. This indicates the need for using the
marketing concept as a systematic approch to evaluate this problem. Marketing-Oriented Instructional Planning provides a formalized,
systematic approach to gather information for planning curriculums by career tracts. 相似文献
253.
This paper assesses the relative impact of the major design components of the Urban Development Action Grant (UDAG) targeted
partnership development initiative on minority employment in the Pittsburgh, Pennsylvania Primary Metropolitan Statistical
Area (PMSA). Data are drawn from records obtained from the Department of Housing and Urban Development of completed UDAG projects
between 1978 and 1988 for the Pittsburgh PMSA. The results suggest that targeting geographic projects by leveraging private
investment in a central city does not yield a significant increase in minority employment. Moreover, the geographic emphasis
of UDAG projects do not exhibit an ability to increase minority employment. These findings support the benefit capitalization
and ecological fallacy arguments, which propose that the benefits of targeted partnerships (i.e., employment) is shifted away
from the original beneficiaries. The paper concludes by discussing the implications of these findings and directions for future
research. 相似文献
254.
Laurian Casson LytleO. Maurice Joy 《The Quarterly Review of Economics and Finance》1996,36(4):507-527
Using the South African divestment case, this study tests the hypothesis that social pressure affects stock returns. Both short-run (3-, 11-, and 77-day periods) and long-run (13-month periods) tests of stock returns surrounding U.S. corporate announcements of decisions to staf or leave, South Africa were performed. Tests of the impact of institutional portfolio managers to divest stocks of U.S. firms staying in South Africa were also performed. Results indicate there was a negative wealth impact of social pressure: stock prices of firms announcing plans to stay in South Africa fared better relative to stock prices affirms announcing plans to leave. 相似文献
255.
Security credit regulations are administered by the Federal Reserve Board of Governors (Fed) as a result of the Securities Exchange Act of 1934. These regulations extend to individual over-the-counter (OTC) firms via the 1969 Amendment to that Act. Apart from catastrophe prevention, five objectives for extending these regulations to OTC stocks are articulated by the Fed. This paper provides empirical evidence on the efficacy of three of the objectives. The evidence suggests the Fed has been successful in pursuing its objectives. 相似文献
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Patricia Marks Greenfield Emily Yut Mabel Chung Deborah Land Holly Kreider Maurice Pantoja Kris Horsley 《心理学和销售学》1990,7(4):237-255
A study was done examining the impact of toy-based television programs and program-related toys on children. One hundred and ten first- and second-grade children participated in an experiment which focused on imaginative play. The results indicated that, in general, the combination of watching a toy-based cartoon, followed by playing with a set of cartoon-related toys, produced stories that were more imitative of the immediately preceding experience, whereas watching the cartoon alone or playing with the cartoon-related toys alone led to more imaginative productions from other sources. However, for certain aspects of imagination at a more advanced cognitive level, the cartoon, especially when combined with cartoon-related toys, actually stimulated the imaginative processes of the younger children, thus serving as a learning tool at a transitional stage of cognitive development. 相似文献