A top box analysis of DinEX to optimize restaurant resources

This study examined the relative perceived importance of the various dimensions of the restaurant experience, as captured by DinEX. Over 1,000 U.S. restaurant patrons provided perceived importance ratings of six DinEX dimensions as they related to their most recent dining experience across a variety of meal periods and restaurant categories. To make comparisons, an innovative approach to analyzing top box data was utilized. The results indicate significant differences exist across each of the DinEX dimensions, with food quality emerging as the top concern of restaurant patrons. The results of the study offer valuable guidance to the restaurateur in terms of the distinct ordering of experience dimensions that were observed, as well as the straightforward methodology demonstrated for monitoring and evaluating customers’ importance perceptions.     

The Consultant–Client Relationship: Critical Perspectives on the Management of Organizational Change

The management consultancy industry is attracting more and more attention. The critical literature in particular has questioned how a non-codified body of knowledge like 'consultancy' could become so apparently influential. The answering emphasis has been on the symbolic nature of consultant strategies and consultancy as a powerful system of persuasion. However, an emerging structural perspective has developed a rather different view, focusing on the limits of the industry discourse, and the constraints of a consultancy role defined largely by external forces. While it is useful to contrast the two perspectives – strategic and structural – they can also be viewed as complementary, and indeed a number of writers have been well aware both of the importance of consultant strategies and the context of consultancy work. In particular, they have explored the interaction between consultant and client, and called attention to factors like the countervailing power of client organizations and the uncertainty of the management task. The paper aims to contribute to this debate and draws on case studies of consultants' role in the management of organizational change – one of clients with considerable market power, and another of interdependency between consultant and client. The point stressed is that the consultancy process contains no 'necessary' structures (which may be implied by pairings such as the dependent client and indispensable consultant, or alternatively the resistant client and vulnerable consultant). Instead the consultant–client relationship is best regarded as part of an overarching managerial structure and a contingent exchange that assumes a variety of forms.     

Boom‐Baby CEOs,Career Experience,and Risk Taking: A Natural Experiment Using Chinese CEOs’ Growth Paths

China's economy represents a unique experimental environment, in that it has undergone a successful transformation from a planned to a more open system. Leveraging this natural experimental setting, this study examines the impacts of CEOs’ formative experiences on their risk‐taking behavior. Two events likely constitute formative experiences for CEOs: economic reforms that commenced in 1978 and their prior career experiences. In turn, CEOs’ risk tolerance attitudes likely reflect the influences of these significant events. The results show that CEOs who experienced economic reforms in their early adult life exhibit higher risk‐taking likelihood and greater risk tolerance than those who grew up during the planned economy era. Furthermore, firm performance achieved by CEOs’ risk taking is significantly better when CEOs originally started working in and then remained within business sectors.     

High Stakes Decision Making: Normative,Descriptive and Prescriptive Considerations

This paper reviews the state of the art of research on individual decision-making in high-stakes, low-probability settings. A central theme is that resolving high-stakes decisions optimally poses a formidable challenge not only to naïve decision makers, but also to users of more sophisticated tools, such as decision analysis. Such decisions are difficult to make because precise information about probabilities is not available, and the dynamics of the decision are complex. When faced with such problems, naïve decision-makers fall prey to a wide range of potentially harmful biases, such as failing to recognize a high-stakes problem, ignoring the information about probabilities that does exist, and responding to complexity by accepting the status quo. A proposed agenda for future research focuses on how the process and outcomes of high-stakes decision making might be improved.     

The Depiction of African American Children's Activities in Television Commercials: An Assessment

This study involved a content analysis of the degree of portrayal and the favoribility of portrayal of African American children, as they were cast in various roles. It was hypothesized that these children would be less frequently and less positively portrayed in scholarly than in other roles and that scholarly depiction would vary among product classes. The research results did not support the first two but did support the third hypothesis. Various implications of the findings were drawn.     

The Third Eye: Exploring Guanxi and Relational Morality in the Workplace

We examine the use of Confucian relational morality as an alternative reference point to that of modernist morality in judging workplace ethical conduct. A semi-structured interview based study involving 46 ethnic Chinese managers and 30 non-Chinese expatriate managers in Singapore, provided evidence of the use of traditional guanxi-linked morality as a moral resource by some of the former group in judging workplace ethical dilemmas. While such morality played only a minor role in moral reasoning, and was largely overshadowed by modernist morality, the research nonetheless demonstrates that moral reasoning reflects wider cultural heritage, and is not merely a function of corporate culture and individual moral development.     

Some initial steps toward improving the measurement of ethical evaluations of marketing activities

This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.R. Eric Reidenbach holds a Ph.D. in Business Administration from Michigan State University. At present he is a Professor of Marketing and Director of the Center for Business Development and Research at the University of Southern Mississippi. He has published a number of articles in different marketing journals. In addition, he is the co-author of several books on bank marketing. Dr. Donald P. Robin received his DBA degree from Louisiana State University in 1969 and is currently Professor of Marketing in the College of Business, Louisiana Tech University. His basic marketing textbook entitled, Marketing: Basic Concepts for Decision Making (Harper & Row, Publishers, Inc.), and his co-authored readings book, Classics in Marketing (Goodyear Press), were both published in 1978. He is the author of articles in a wide variety of topics that have appeared in such journals as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Business and Professional Ethics Journal, The Journal of Business Communications, Journal of Business Research, and Academy of Management Journal.     

Agrarian Change and Ethnic Politics: Restructuring of Hmong and Shan Labour and Agricultural Production in Northern Thailand

Ethnic politics are an important, but under‐examined, dynamic in the restructuring of agrarian labour. This paper examines how the discursive construction of ethnic identity has facilitated the particular form of agrarian intensification and labour restructuring under way in the uplands of Thailand. Agricultural intensification, followed by the promotion of ‘safe’ and then ‘organic’ production, has relied upon the construction of Hmong farmers as environmentally destructive and in need of development, while Shan labour arriving from Burma are simultaneously constructed as ‘illegal migrants’ (as opposed to refugees), a social nuisance and hard workers, helping to make them into an available, willing and preferred labour force. We argue that the construction of ethnic identity in these instances enables the agricultural changes under way and, thus, the particularities of agricultural change cannot be understood without careful attention to ethnic politics.     

Representing the perceived ethical work climate among marketing employees

This research develops and tests a measurement model representing the ethical work climate of marketing employees involved in sales and/or service-providing positions. A series of studies are used to identify potential items and validate four ethical-climate dimensions. The four dimensions represent trust/responsibility, the perceived ethicalness of peers’ behavior, the perceived consequences of violating ethical norms, and the nature of selling practices as communicated by the firm. Both first- and second-order levels of abstraction are validated. Relationships with role stress, job satisfaction, and organizational commitment are described and discussed. The scale is unique from previous attempts in its scope, intended purpose (marketing employees), the validation procedures, and in that it is not scenario dependent. The results suggest the usefulness of the marketing ethical climate construct in both developing theory and in providing advice for marketing practice. Barry J. Babin (Ph.D., Louisiana State University) is an associate professor of marketing at the University of Southern Mississippi. His research involves behavioral interactions between exchange actors and the environment. Barry’s research appears elsewhere in theJournal of Marketing, theJournal of Retailing, theJournal of Consumer Research, theJournal of Business Research, and other professional publications. He is the immediate past president of the Society for Marketing Advances and the current Marketing Section Editor of theJournal of Business Research. James S. Boles (Ph.D., Louisiana State University) is an associate professor of marketing at Georgia State University. His research concentrates on the multifarious aspects of selling, particularly on job-related attitudinal and behavioral outcomes. His research appears elsewhere in theJournal of Marketing, theJournal of Retailing, theJournal of Applied Psychology, theJournal of Business Research, and other professional publications. He is highly involved in sales and creative training. Donald P. Robin (DBA, Louisiana State University) is the J. Tylee Wilson professor of business ethics in the Wayne Calloway School of Business and Accountancy at Wake Forest University. His research appears elsewhere in theJournal of Marketing, theAccounting Review, theJournal of Business Research, theAmerican Business Law Journal, and many other places. He has published in several business ethics journals includingBusiness Ethics Quarterly, theJournal of Business Ethics, and theBusiness and Professional Ethics Journal. He is a Distinguished Fellow of the Society for Marketing Advances.     

Trade and Wages When the Trade Regime is Determined Endogenously

The paper shows that whether trade is one-way or two-way depends on wage strategies adopted by trade unions. The union's wage strategy choices themselves depend upon the conditions under which trade takes place, as well as upon the characteristics of both the labor and the product markets in the trading countries. Thus, trade and labor market outcomes are determined endogenously. Testable hypotheses are generated, and the implications of the theoretical model for the econometric analysis of trade and wages are discussed.