Defining the Consumer Interest: Challenges for Advocates

From its birth, The Journal of Consumer Affairs has provided a forum for government officials, consumer activists, and academics to discuss the definition of the consumer interest and how best to pursue it. In the inaugural issue of JCA, published in the summer of 1967, three of the first four articles were titled “The View from Washington” (by Deputy Assistant Secretary of Labor David Swankin), “Is It Time to Re‐Evaluate the Consumer Protection Activities of the Federal Government?” (by Consumers Union president Colston E. Warne), and “The Consumer Interest—the Real Issue” (by Professor of Marketing Robert D. Schooler). When JCA began publication in 1967, a few landmark pieces of consumer legislation had already been passed concerning pharmaceuticals, cigarettes, and motor vehicles, but the heyday of the consumer movement—and consumer research—was just beginning. In his article, Warne wrote: “The time has come, I think, for consumers and consumer movements to face some highly unpleasant problems” (p. 24). Schooler chastised the federal government for being “misdirected toward real but secondary issues” (p. 40). Swankin called for an organization and a professional journal capable of creating “an intellectual climate in which the phrases ‘consumer interest,’‘consumer economics,’ and, yes, ‘consumer information’ can be developed and can flourish” (pp. 9–10). Nearly forty years later, and long after the zenith of the U.S. consumer movement, we still face a host of consumer problems and a federal government disinclined to address them. We do, however, have a respected journal in whose pages the consumer interest and consumer policy can be examined. On April 25, 2005, the University of Utah hosted a symposium on consumer policy in honor of the retirement of Dr. John R. Burton. John, who established the consumer studies program at the University of Utah, has devoted his career to teaching, research, and service that advance the consumer interest. Seven nationally renowned speakers, including professors Monroe Friedman, Loren Geistfeld, Jeanne Hogarth, Jean Lown, and Ivan Preston, presented papers pertaining to the consumer interest. Two of the seven papers are reproduced here. The first is by Stephen Brobeck, long‐time executive director of the Consumer Federation of America (CFA) and the editor of The Encyclopedia of the Consumer Movement. Dr. Brobeck's article examines how a major consumer advocacy organization like CFA decides what public policy positions are in the consumer interest. The article applies a general framework to the specific issue of automobile fuel economy standards. In the companion piece to this article, Michael Burton, an assistant professor of political science at Ohio University and the son of the symposium's honoree, draws on his experience as a congressional aide and vice presidential staff member to describe and defend the art of compromise as it applies to consumer politics. – Robert N. Mayer, University of Utah     

REDUCING FAT IN THE U.K. DIET — SOME LEGISLATIVE FACTORS

A high fat diet has been associated with a number of clinical conditions and it is recommended that the quantity of fat in the U.K. diet be reduced. Many foodstuffs of high fat content sold in the U.K. are subject to compositional regulations. The authors illustrate how the current regulations are acting to perpetuate the high fat nature of these food items and show how amendment of the legislation would be a useful strategy leading to a reduction in fat intake.     

Money as a Potential Anchor for the Price Level: a Critique of the P* Approach

A number of recent articles have attempted to restore the use of a simple measure of the money supply as an indicator of future price levels and to re-establish a causal link from money to prices. Most notably Hallman, Porter and Small (HPS) (1989a), (1989b) originated the approach using US data and Hannah and James(1989) have applied it to the UK The approach broadens the traditional idea of a constant velocity of money by introducing the notion of V* and Q*, the long-run value of velocity and income. These are then used to define P from the traditional quantity theory of money as the long-run equilibrium price level. The analysis then proceeds to estimate a standard Error Correction Model (ECM) for price determination with the levels effect given by (P-P*)t-1. The conclusion drawn is that 'a measure of money that determines the long-run future level of prices is useful in determining the proper monetary policy for attaining price stability. We have shown, through the construction of P*, that M2 can serve as this determinant for the price level' (Hallman, Porter and Small (1982a) p. 23).
We argue in this paper that the P* approach is flawed. It is certainly more complex than traditional monetarist approaches but the fundamental questions of causality are in no way either affected or resolved. The P* analysis is a variant on more conventional cointegration analysis (Engle and Granger (1987), Johansen (1988), Hall (1989)) and we argue that the Johansen framework allows us to address the question in a formal and more complete way. When this approach is applied to the US data used by HPS, we find that while the P* relationship does indeed represent a cointegrating one, it does not have a causal link with prices but rather the causality runs from prices to money - this result conforms well to the work of Hendry and Ericsson (1990) or Hall, Henry and Wilcox (1990), which use this form of relationship to model the demand for money.     

ORGANIZATIONAL AND OCCUPATIONAL COMMITMENT: KNOWLEDGE WORKERS IN LARGE CORPORATIONS*

Previous discussion of knowledge work and workers tends to overlook the importance of contextual knowledge in shaping the organizational form of knowledge workers who are employees in large corporations. This paper proposes a model to understand the way knowledge base and organizational form are related to the work commitment, effort and job satisfaction of knowledge workers. The model is derived from (1) a critical examination of the market model of knowledge work organization, and (2) the results of empirical research conducted in two large corporations. We argue that contextual knowledge is important in the relationships between the corporation and knowledge workers. A dualistic model and an enclave organizational form are suggested to examine the relationships between the commitment, work effort and job satisfaction of knowledge workers. We noted from our empirical cases that enclave‐like work teams enhanced the expertise and job autonomy of knowledge workers vis‐à‐vis management. These work teams together with the performance‐based pay system, however, led to unmet job expectations including limited employee influence over decision‐making and careers, and communication gaps with senior management. Under these circumstances, and in contrast to the impact of occupational commitment, organizational commitment did not contribute to work effort. The study highlights the importance of management’s strategy in shaping the organizational form of knowledge work. The paper concludes by noting general implications of our study for the management of expertise and for further research.     

Cream-Skimming or Profit-Sharing? The Curious Role of Purchased Order Flow

Purchased order flow refers to the practice of dealers or trading locales paying brokers for retail order flow. It is alleged that such agreements are used to “cream skim” uninformed liquidity trades, leaving the information-based trades to established markets. We develop a test of this hypothesis, using a model of the stochastic process of trades. We then estimate the model for a sample of stocks known to be used in order purchase agreements that trade on the New York Stock Exchange (NYSE) and the Cincinnati Stock Exchange. Our main empirical result is that there is a significant difference in the information content of orders executed in New York and Cincinnati, and that this difference is consistant with cream-skimming.     

The Effects of Unions on Firm Behavior: An Empirical Analysis Using Firm-Level Data

We evaluate the use of firm-level union coverage rates in empirical models of firm behavior and performance. We focus on the potential for measurement error in both firm- and industry-level data, and find that firm-level union coverage rates provide more precise estimates of union effects. Higher union coverage at a firm is associated with slower employment and sales growth, decreased productivity in nonmanufacturing firms, increased productivity in manufacturing firms, lower profitability, and less investment in durable assets, such as research and development.     

INFLATION UNCERTAINTY AND GROWTH: EVIDENCE FROM PANEL DATA*

This paper explores empirically the link between inflation uncertainty and economic growth through a panel data analysis with a data set from OECD economies that covers the period from 1969 to 1999 and the GARCH methodology. The main results point out that inflation uncertainty has an adverse impact on economic growth in the majority of the cases under investigation