They Are Not All the Same! Investigating the Effect of Executive versus Non‐executive Family Board Members on Firm Performance

Drawing on faultlines and challenging the assumption that family board members form a homogenous subgroup, we hypothesize that the distinction between executive and non‐executive family board members can create faultlines that affect firm performance. We propose that the discrepancy between results and goals can activate and exacerbate faultlines. Using a sample of 421 family small and medium‐sized enterprises (SMEs), we find a U‐shaped relationship between the ratio of family executive board members and firm performance showing the consequences of relationship‐based and task‐related faultlines. Moreover, we find that the U‐shaped relationship occurs when firms perceive that they under‐achieve their objectives, whereas a reverse J‐shaped relationship appears when firms over‐achieve their objectives.     

Marketingerfolg richtig messen: Optimale Kennzahlensysteme

Zusammenfassung  Wie kann man zuverl?ssige Methoden entwickeln, um die Erfolgswirkungen von Marketingma?nahmen auf den Unternehmenswert zu messen? Am Anfang steht dabei die Frage, was Marketingerfolg eigentlich ist. Eine reine Fokussierung auf die Stakeholdergruppe der Kunden reicht hier nicht aus. Andere, durch Marketing ebenfalls erreichte Interessensgruppen wie z.B. Investoren oder Mitarbeiter müssen auch betrachtet werden. Und das alles vor dem Hintergrund moderierender Kontextfaktoren wie etwa der Unternehmensstrategie oder der Branche. Dipl.-Kfm. Sascha Raithel Wissenschaftlicher Mitarbeiter am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München sowie Consultant bei der Pepper GmbH in München Dipl.-Kfm. Sebastian Scharf Wissenschaftlicher Mitarbeiter am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München Prof. Dr. Manfred SchwaigerVorstand am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München     

The effect of working time preferences and fair wage perceptions on entrepreneurial intentions among employees

To date, little is known about how working time preferences and fair wage perceptions affect employees’ entrepreneurial intentions. Using data from the German Socio-Economic Panel Study, we provide first evidence that the difference between the actual and desired amount of working hours in paid employment is positively related to the propensity to switch to self-employment. Furthermore, our analysis supports the hypothesis that employees who perceive their current wage level as very unfair are more likely to have higher entrepreneurial intentions. However, the closer actual wages get to the wage levels perceived as fair, the more employees are likely to remain in their current employment situation. We also tested the interaction effect of working time preferences and fair wage perceptions. In line with our theoretical considerations, we find that employees who perceive their wages as unfair and, simultaneously, prefer different work hours have the strongest entrepreneurial intentions.     

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver.     

Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung

Entrepreneurial Marketing (EM) will dem schwindenden Einfluss klassischer Medien entgegentreten. Bei den Konsumenten soll ein glaubwürdiges, anschlussf?higes Produktimage ankommen. So baut EM auf unkonventionelle Ma?nahmen zur Erzeugung von Aufmerksamkeit (Buzz Marketing), die exponentielle Diffusion von Kommunikationsinhalten (Viral Marketing), die Nutzung von Communities (Community Marketing) oder die (Aus-)Nutzung der Marketingma?nahmen der Konkurrenz (Ambush Marketing), und versucht, mit geringem Mitteleinsatz hohe Wirkungen zu erzielen (Guerilla Marketing).     

The logo matters: the effect of the logo type on the attitude towards co-products

ABSTRACT

This study investigates the effect of the type of logo used to promote co-products. In the case of an added logo, the logos of the constituent brands are lined up next to each other. An integrative logo is composed of the elements of both original brand logos. A novel logo does not contain any elements of the original brand logos. We found that the use of an integrative logo results in more favourable perceptions of brand cooperation, higher perceptions of co-product quality, more positive feelings and a more favourable attitude towards the co-product compared to the use of an added or novel logo. For a novel logo of co-products, consumers reported feelings of irritation and frustration and a less favourable attitude compared to an added logo.     

Cross-channel integration – is it valued by customers?

It has been common for retail companies to use multiple channels simultaneously. However, simultaneous use is only the first step in creating a customer-centric multichannel system that demands channel synergies rather than parallel retail formats. Therefore, the perceived integration of customer-related functions and processes between the channels of multichannel systems is analyzed with respect to its significance for customer loyalty and usage of a multichannel system. Drawing on a sample (n) of 981 customers, the results indicate that linkages between retail channels positively affect customer loyalty and verify the importance of establishing a well-integrated – ‘seamless’ as perceived by the customer – multichannel system.     

Heterogeneous beliefs and the effect of replicatable options on asset prices

We present two ways in which trading in a replicatable optioncan affect the price process of the underlying asset. In thefirst situation, trading an option that each investor viewsas pay off redundant breaks a non-fully revealing equilibriumthat exists when the option market is absent. The second situationinvolves a market that is dynamically complete without options,but in which introducing an option market allows self-confirmingconjectures of additional uncertainty about the future priceof the underlying asset. Heterogeneous beliefs play importantthough different roles in both situations.     

Land use in a circular city

This paper is concerned with optimal allocation of urban land to transportation. It attempts to extend the work of Solow and Vickrey, who posed this problem in an operationally one-dimensional long narrow city, to a two-dimensional circular city with a network of radial and circumferential roads. An interesting new problem arises, namely that travelers now have a choice of routes. Rules for optimal resource allocation are developed and analyzed. Assuming travel costs to be a strictly convex function of traffic density, it is shown that there is no travel through the center of an optimal city.