Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions

Although market scarcity such as time restriction is widely used in retail advertisements, its impact on product message processing and product evaluation is still subject to controversy. In this study, analyses through structural equation modeling indicated that (i) scarcity had no impact on product message processing, (ii) scarcity had a direct impact on product evaluation as a heuristic cue when the value inferred from scarcity was congruous with the worth derived from product message, and (iii) scarcity lost its impact on product evaluation when the value inferred from scarcity was incongruous with the worth derived from product message, and the incongruity prompted scrutiny of product message, resulting in a mediated impact of product message on product evaluation through product message processing. In conclusion, the results supported an information congruity theory of market scarcity.     

A membership pricing policy to facilitate service scale-expansion

This paper proposes a multi-year membership pricing policy for a service business like a gym chain. In the pricing policy, the equivalent membership price per year is relatively low to attract customers, and the multi-year membership fees must be prepaid in full. The prepaid cash provides resources for scale-expansion by opening new stores. We develop a nonlinear mixed integer programming model to formulate the pricing decisions. Numerical experiments reveal that the multi-year membership pricing policy, from a long-term perspective, is substantially better than the business-as-usual pricing policy (1-year membership) in cash balance, profit, and market share. Yet, the performances of the two pricing policies do not differ much from a short-term perspective. These findings indicate that the multi-year pricing policy may be a good strategy, because it initially attracts less attention of competitors; suddenly it emerges and substantially outperforms its competitors in cash balance, profit, and market share.     

微生物防腐剂在食品保鲜上应用

随着科技的发展,食品工业也得到快速发展,食品保鲜是食品界十分关注的问题。在食品保鲜中常用的微生物防腐剂是一类由微生物产生的食品防腐剂,它能抑制微生物的生长或直接杀死微生物,是一种天然、安全、高效的防腐剂,在食品保鲜界的应用越来越广泛。本文首先分析微生物防腐剂的种类,然后具体介绍了在食品保鲜中使用最广泛的乳酸链球菌素和纳他霉素的具体应用,对于微生物防腐剂在食品保鲜上的应用有很强的现实意义。     

口岸核心能力信息管理系统设计与应用研究

新版国际卫生条例对口岸核心能力提出了更高更新的要求,并且口岸核心能力建设是一个持续的过程,为更好的维持并不断提升口岸核心能力,确保管理部门及时准确掌握口岸核心能力的即时状况和动态变化,基于"全面掌握、即时分析、科学决策"的理念,设计开发了口岸核心能力建设信息化管理系统,从而提升口岸核心能力建设管理的科学性和有效性。     

Timing earnings

Since the opening of China’s securities market, there have been a number of bull and bear cycles. This paper discusses how executives use the market timing approach to manage earnings in different cycles to maximize firm value. We find that Chinese listed companies choose to release more earnings during bull markets and this phenomenon is more evident in companies that are more profitable and have higher valuations. We also find that executives who do not release more earnings during bull markets are more likely to be dismissed.     

企业政治关联对风险投资引入方式的影响

从资金需求方出发，以2009年10月至2016年12月深圳创业板和中小板首次公开上市的公司为样本，实证检验了政治关联对风险投资引入方式的影响，以及激励机制和监督机制这两种公司治理机制的调节作用，得到结论如下：政治关联企业倾向于在发展后期引入风险投资；政治关联企业倾向于选择国有性质、经验丰富以及参与程度高的风险投资机构；激励机制会加强政治关联企业在发展后期引入风险投资以及选择国有性质、经验丰富、参与程度高的风险投资机构的意愿；监督机制会减弱政治关联企业在发展后期阶段引入风险投资以及选择国有性质、经验丰富、参与程度高的风险投资机构的意愿。结论对拓展政治关联与风险投资领域的理论和实践具有重要启示意义。     

Revisiting the risk-return relation in the Chinese stock market: Decomposition of risk premium and volatility feedback effect

The empirical results of the risk-return relationship are mixed for both mature and merging markets. In this paper, we develop a new volatility model to revisit the risk-return relation of the aggregate stock market index by extending the Realized GARCH model of Hansen et al. (2012) with the Wang and Yang (2013) framework, in which the overall risk-return relation is decomposed into a risk premium and a volatility feedback effect. An empirical analysis of three major Chinese stock indices reveals positive risk premium and negative volatility feedback effect, and those findings are stable across different markets and sub-samples. However, their relative magnitudes differ between markets and varies through time.     

文化产业:全球化背景及其对策

全球化的发展形势逼人,我们必须把握好机遇,做好准备,积极推进文化产业的国际化进程。从当前来看,首先要面对的是全球经济一体化以后,如何调整文化心态,文化产业如何迎接机遇与挑战。概括的说,这包括三个方面:第一,树立竞争意识和危机意识;第二,处理好民族特色与文化产业国际化的关系,发展壮大自己;第三,在文化产业的国际化进程中必须注意中国文化安全。     

我国金融机构支持高铁“走出去”策略研究

金融支持是高铁“走出去”的重要保障.基于我国金融机构支持高铁“走出去”的现状,分析我国金融机构在支持高铁“走出去”中所面临的瓶颈,提出金融机构支持高铁“走出去”的策略措施.通过完善金融支持政策体系、发挥政府资金引领作用、加快金融国际化、完善金融服务体系等措施,促进高铁产业与相关金融机构共同携手,推动产融创新发展,发挥我国资金、技术的双重优势,依托优质项目实现铁路、金融利益的共赢.     

Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types

The purpose of this study is to investigate the impacts of comparative claims across search and experience product types. Data was obtained from 159 Taiwanese college students. Results reveal that comparative claims used in blogs (compared to those in print ads) produce lower counterarguments and consumers more easily accept claims made on a blog. Comparative claims lead to higher brand attitude and purchase intention for search products on the blog; however, noncomparative ads lead to higher brand attitude and purchase intention for experience products on the blog. For both search and experience products, there is no significant difference.