Application of primitive sets to multi-criteria optimization problems

In this paper we generalize the concept of efficiency in multi-criteria problems from being the property of a point to that of a set of points. This generalization permits a variety of solution concepts to these problems. The uniqueness of solution distinguishes this approach from the usual concept of efficiency.     

Tourist behavioural intentions in relation to service quality and customer satisfaction in Kinmen National Park,Taiwan

This study assesses tourist satisfaction and its links with service quality using a hierarchical model that combines four primary determinants and eight corresponding sub‐dimensions. A sample of 616 tourists departing from Kinmen Airport was surveyed with a structured questionnaire after they had just visited Kinmen National Park. A series of analyses was performed to explore tourist satisfaction with the four main service quality attributes as well as their willingness of repeat visits and recommendation. As a result, it was consistently found that service quality has positive significant relationship with tourist satisfaction. It is thus suggested that national park managers have to satisfy tourists with a high level of service quality, based on the concept that service quality may have a significant influence on long‐term behavioural intentions through high levels of customer satisfaction. Copyright © 2010 John Wiley & Sons, Ltd.     

AN ANALYSIS OF FACTORS AFFECTING CROSS DOCKING OPERATIONS

Using simulation, we examine the decisions in moving freight between inbound and outbound trailers in a cross dock. The decisions examined include direct versus indirect handling of pallets, number of open receiving doors, door layout, number of forklifts, size of cross dock and freight mix. This study provides useful insights on handling freight in a cross dock.     

Trade Gains, Paretian Transfer and the Tragedy of the Commons

Consider trade liberalization between two countries, each of which produces two private goods and provides on a voluntary basis one public good (the common). In these circumstances, what are the consequences of trade liberalization on the production of the public good and on welfare in both countries? Using a Ricardian framework, we first show that the opening of trade increases the opportunity cost of producing the public good in both countries and will therefore reduce the aggregate supply of the public good. On the other hand, at the autarky equilibrium, only one country supplies the public good, the other “free rides”. The analysis of the welfare incidence of the opening of trade then reveals that the country which provides the public good under autarky always enjoys a welfare gain from trade while the free rider under autarky does not unless the terms of trade are sufficiently in its favour to compensate for the reduction in the supply of the common. Finally, if all countries involved in trade liberalization can without cost coordinate their supplies of the common, then the implementation of the first-best outcome is shown to be possible with a conditional Paretian transfer scheme.     

The Impact of Position Difference on Employees’ Organizational Commitment After the Merger of Life Insurance Companies

We investigate the impacts of job position and survey time period on employee’s organizational commitment of insurance company after the merger. Our results show that both job position and survey time period are significant determinants to employee’s organizational commitment. Results also show that there is no interaction effect between survey time period and job position. For each year, during the survey time period, the mean of organization commitment of agent employees is significantly higher than staff employees. The mean difference of organizational commitment between agent and staff employees shrank year by year during the survey time period.     

The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan

This study assesses a behavioural model that uses latent variables of experience of experiential marketing, activity involvement, satisfaction and loyalty intentions of wine tourists in Taiwan. A total of 871 usable questionnaires were collected. Confirmatory factor analysis and structural equation model analysis were performed using LISREL 8.70 for Windows. Analytical results, which further elucidate the behavioural models of wine tourism, suggest that experience of experiential marketing, activity involvement and satisfaction significantly affect the loyalty intentions of wine tourists. Satisfaction played a mediating role in the behavioural model. This study provides further insight into the behavioural modelling of wine tourism.     

The influence of recreation experiences on environmentally responsible behavior: the case of Liuqiu Island,Taiwan

Scientific understanding of the relationships between recreation experience and environmentally responsible behavior (ERB) of nature-based tourists is limited. To address this research gap, this study examines the relationship between recreation experiences (i.e. education, experiential engagement, esthetics, and escapism) and the general and site-specific ERB of tourists on Liuqiu Island in Taiwan. In total, 443 usable questionnaires were collected. The empirical results indicate that general ERB is positively and significantly affected by experiential engagement and the escapism of recreation experiences. The site-specific ERB of tourists is positively and significantly affected by the education, esthetics, and escapism of the recreation experience. We conclude that when people participate in the types of nature-based tourism described here, their recreation experiences can strengthen their sense of engagement in general and site-specific ERB, and contribute constructively to positive aspects of sustainable tourism. The management implications presented in this paper provide valuable insights for sustainable tourism. We suggest that recreation managers at nature-based tourism destinations collaborate to plan and implement recreational activities that are integrated with environmental education initiatives. This approach will encourage tourists to simultaneously engage in high-quality recreation experiences and ERB.     

Brand-as-Person versus Brand-as-User: An Anthropomorphic Issue in Tourism-related Self-Congruity Studies

Tourism self-congruity studies use two facets to personify destinations, namely, brand-as-person and brand-as-user. These features have been considered synonymous in previous research, and thus the differences between these facets, which may demonstrate biased congruity, must be investigated. This study uses projective techniques to personify brand-as-person and brand-as-user for two tourist destinations. Both facets are distinct and must not be used interchangeably in tourism-related self-congruity studies.     

Overreaction after Controlling for Size and Book-to-Market Effects and its Mimicking Portfolio in Japan

In this paper we observe that firm size (SZ) and book-to-market (BM) cannot fully explain stock returns on prior-return- (PR-) based portfolios in the Japanese stock market. The overreaction effect after controlling for the SZ and BM effects is significant and persistent, and accounts for a large part of the zero-investment returns on the loser to the winner. We therefore propose a new mimicking portfolio whose returns mimic the common factor in returns related to overreaction. Our evidence shows that the proposed four-factor model captures common variation in returns on portfolios, based on stocks SZ, BM, and PR, better than the well-known three-factor model does.