Corporate giving: Targeting the likely donor

Recent years have seen a major change in corporate attitudes to giving. There are many accounts in the literature of a move away from a purely philanthropic motive for charity support, to an opportunity-based paradigm where companies seek some tangible benefits in exchange for their donations. This paper reports the findings of a detailed survey of corporate givers undertaken in the county of Devon. The aim of the research was to determine the primary motivations for giving among the business community and the criteria most commonly used to select charities for support. The results clearly indicate that the primary motivation for giving remains a purely philanthropic one. The majority of businesses presently do not look for any gain to accrue from their charitable support and therefore do not monitor the success of their relationships with the charity sector.     

The branding of institutions

Institutional operations capitalizing on national foodservice brands have seen sales increase as much as 40%, operators say. But what if operators choose to stay independent and develop their own brands? Our feature presents both business strategies and the concepts that are winning customers.     

Prisms glitters

In days past, employees ate almost anywhere but the cafeteria of the Butterworth Hospital in Grand Rapids, Mich. That's not true anymore.     

兼并完，但别让队伍整合“完蛋”了

完全可以肯定：企业的合并充满挑战性。但即便如此,它们仍然可以为企业组织提供变革的可能性。为了确保收入增长和实现合并行动所承诺但往往无法实现的价值,最大的变革之———销售队伍的整合——是企业的首要任务。     

Correct and incorrect use of child restraints: results from an urban survey in New Zealand

This study describes the incorrect use of child restraints among car drivers with young children and examines factors that may influence their misuse. A cross-sectional survey was undertaken in supermarket car parks with car drivers travelling with children under the age of 8 years. The main measure was errors in child restraint use. Short interviews were conducted with 1113 drivers with a close inspection of the child restraints used in the vehicles. Only 4% of children were unrestrained but 64% of drivers made at least one error in restraint use. Most respondents thought using a restraint was easy, but 65% of these drivers made at least one error. Child restraints are used, but many are incorrectly fitted and/or have the child incorrectly placed in them. Correct use is a moderately complex task. Restraint systems need to be designed to minimize the opportunity for error and maximize safety.