Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

Currently, no guidelines exist to plan ambient out-of-home media in emerging economies. This study is one of the first to explore ambient out-of-home media from a media professional viewpoint. The findings revealed that practitioners in South Africa design campaigns to tell engaging stories in a social context that allows consumers to engage with the medium and the message, rather than just delivering mass media exposure and maximum audience reach. By reviewing the literature, illustrative cases, and obtaining insight from 20 experienced media professionals, this study offers guidelines on the qualitative and quantitative values when using ambient out-of-home media. The results of the research can be used to both appreciate and plan consumer-centered ambient out-of-home media in emerging economies.     

Exploring private consumers’ willingness to adopt Smart Grid technology

The goal of radically increasing the proportion of electricity generated from renewable sources puts the current electrical grid under pressure and one of the solutions is to turn the grid into a ‘Smart Grid’. One of the key elements of the Smart Grid is that electricity consumers make some of their consumption available as flexible capacity to balance the grid. Consumers’ flexible capacity is only available to the grid if the consumers adopt Smart Grid technology (SGT) that establishes the link between the electric system and the consumer. This technology is new to private consumers and using it involves behavioural changes. There is a need to get more insight into who are willing to adopt SGT and why. This study draws on innovation adoption theory as a framework for understanding consumer adoption of this new technology. We explore whether consumers who have already adopted other types of new energy technology, such as a geothermal heat pump, are more favourably disposed towards SGT than other consumers. Also, we explore how consumers who have signed up to let their heat pump be used as flexible capacity in a test trial differ from other heat pump owners, if at all. We used semi‐structured interviews with household members as well as a questionnaire to explore differences between three groups: households with (1) a heat pump with SGT (n = 11), (2) a heat pump‐only (n = 7), or (3) an oil‐fired boiler (n = 6). We find that the families in the three groups perceive the technology characteristics differently and those who have trial experience with SGT are most in favour of the technology.     

The Nature of Strategic Communication: A Rejoinder to Nothhaft

In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recognizing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and culturally mediated.     

The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product

Although stakeholder theory is concerned with stakeholder engagement, substantive operational barometers of engagement are lacking in the literature. This theoretical paper attempts to strengthen the accountability aspect of normative stakeholder theory with a more robust notion of stakeholder engagement derived from the concept of good faith. Specifically, it draws from the labor relations field to argue that altered power dynamics are essential underpinnings of a viable stakeholder engagement mechanism. After describing the tenets of substantive engagement, the paper draws from the labor relations and commercial law literatures to describe the characteristics of good faith as dialogue, negotiation, transparency, and totality of conduct; explains how they can be adapted and applied to the stakeholder context; and suggests the use of mediation and non-binding arbitration. The paper concludes by addressing anticipated objections and shortcomings and discussing implications for theory and research.     

Determinants of spreads on new high yield bonds of shipping companies

This paper investigates determinants of pricing of new high yield bond offerings of shipping companies. New high yield bond offerings issued by shipping companies in the US market, during the period 1993–1998, are used in the investigation. The empirical results suggest that credit rating is the major determinant of the price spread of the bond offerings. Financial leverage and shipping market conditions also account for a significant part of the price variability.     

Productivity Trends and the Sterling Real Exchange Rates*

This paper provides favorable econometric evidence for a productivity‐based model of the pound/euro real exchange rate. We find that a 1% increase in UK productivity is consistent with a 3.5% real depreciation of sterling. Likewise, a 1% increase in euro area productivity is compatible with a 5.16% real appreciation of sterling. The asymmetric response of UK and foreign productivity shocks corresponds well with our model if UK labor supply is more elastic than euro area labor supply. Estimates of equilibrium exchange rates suggest that sterling was not overvalued at its 2004Q3 level vis‐à‐vis the euro.