The effect of the New Silk Road railways on aggregate trade volumes between China and Europe

‘One Belt One Road’ is an extensive and complex initiative whose potential effect and influence are still currently pending for answers. This paper addresses the following research question: What is the effect of the New Silk Road intercontinental railways on the trade between China and its trading partners in Central Asia and Europe? We focus on nine railway lines connecting Europe and China, which started operations between 2011 and 2015. The countries’ trade patterns with railway connections to China are then compared to the countries without railway connections to China. We find the intercontinental railways have a positive effect on China’s exports to its trading partners in Central Asia and Europe, especially concerning exports of manufactured goods, machinery and transport equipment and miscellaneous manufactured articles. Moreover, the intercontinental railways have a positive effect on China’s imports of food and live animals from its trading partners.     

The Effect of Brand Gender on Brand Equity

Brand personality has been suggested as an important source of consumer‐based brand equity, yet empirical research on the relation between brand personality perceptions and brand equity is scarce. This article examines the link between masculine and feminine brand personality and brand equity as well as the underlying process of this relationship. Study 1 reported herein involves 140 existing brands and demonstrates that high levels of brand masculinity and femininity relate positively to brand equity, and that this relation is not moderated by participants’ sex. Study 2 demonstrates that brand gender accounts for brand equity ratings above and beyond other brand personality dimensions. Study 3 identifies ease of categorization as the underlying mechanism for the relationship between brand gender and brand equity.     

Don’t Call Them Lobbyists北大核心CSSCISSCI

Businessweek, August 10, 2009Despite the rhetoric of the past 18 months, few in the nation's capital really believed the Beltway lobbyist would disappear overnight just because a new President vowed to change     

Nonresponse in panel data: The impact on estimates of a life cycle consumption function

If missing observations in a panel data set are not missing at random, many widely applied estimators may be inconsistent. In this paper we examine empirically several ways to reveal the nature and severity of the selectivity problem due to nonresponse, as well as a number of methods to estimate the resulting models. Using a life cycle consumption function and data from the Expenditure Index Panel from the Netherlands, we discuss simple procedures that can be used to assess whether observations are missing at random, and we consider more complicated estimation procedures that can be used to obtain consistent or efficient estimates in case of selectivity of attrition bias. Finally, some attention is paid to the differences in identification, consistency, and efficiency between inferences from a single wave of the panel, a balanced sub-panel, and an unbalanced panel.     

What’s Causing Overreaction? An Experimental Investigation of Recency and the Hot‐hand Effect

A substantial body of empirical literature provides evidence of overreaction in markets. Past losers outperform past winners in stock markets as well as in sports markets. Two hypotheses are consistent with this observation. The recency hypothesis states that traders overweight recent information; they are too optimistic about winners and too pessimistic about losers. According to the hot‐hand hypothesis, traders try to discover trends in the past record of a firm or a team, and thereby overestimate the autocorrelation in the series. An experimental design allows us to distinguish between these hypotheses. The evidence is consistent with the hot‐hand hypothesis.     

Zur Sozialphilosophie der Ostwirtschaft

Ohne ZusammenfassungDer vorliegende Aufsatz ist das Ergebnis einer Teamarbeit. Insbesondere danke ich meinem wissenschaftlichen Mitarbeiter, Herrn cand. phil. W. Schneider, für seine Beiträge und der Deutschen Forschungsgemeinschaft für eine Sachbeihilfe.     

Getting the word out on Twitter: the role of influentials,information brokers and strong ties in building word-of-mouth for brands

Using a sample of over 5300 tweets from top global brands, this study investigated how different types of users can influence brand content diffusion via retweets. Twitter users who influenced followers to retweet brand content were categorized as (1) influentials, because of their above average ability to influence others to retweet their tweets (in general), (2) information brokers, because of their position connecting groups of users or (3) having strong ties, because of their high percentage of friends in common and a mutual friend–follower relationship with the influenced follower. The results indicate that influentials and information brokers are associated with larger number of retweets for brand content. In addition, although information brokers have a larger overall influence on retweeting, they are more prone to do so when influentials are mentioned in the brand tweet, providing support for the strategy that aims to associate the brand with influential users.     

The link between supply chain fit and financial performance of the firm

The bottom-line financial impact of supply chain management has been of continuing interest. Building on the operations strategy literature, Fisher's (1997) conceptual framework, a survey of 259 U.S. and European manufacturing firms, and secondary financial data, we investigate the relationship between supply chain fit (i.e., strategic consistencies between the products’ supply and demand uncertainty and the underlying supply chain design) and the financial performance of the firm. The findings indicate that the higher the supply chain fit, the higher the Return on Assets (ROA) of the firm, and that firms with a negative misfit show a lower performance than firms with a positive misfit.