Increasing adoption of voluntary carbon offsets among tourists

Air travellers have had the option to purchase voluntary carbon offsets (VCOs) available to them for almost a decade, yet adoption rates remain low. Drawing upon diffusion of innovations theory, and based on a sample of 449 German long-haul tourists, we analyse knowledge of VCOs, and using logit regressions, the probability of their purchasing VCOs. We investigate the profile of people who have actually purchased VCOs, unlike many earlier researchers who used stated preferences data to estimate willingness to pay. Our findings reveal that the drivers of adoption are primarily linked to lifestyle factors, including being young, adventurous, and having a vegetarian/low climate impact diet. A proportion of tourists are aware of VCOs but have not practiced offsetting to date, although they are positive towards the idea, are used to make donations, and are committed to environmental issues. Persuading travellers belonging to this group to actively engage in using VCOs is an important task for future VCO market development. It will be necessary to compare best-practice/less best practice airline policies, explore how to make VCO schemes more visible, and more closely examine the adopters market segment to improve communication strategies and encourage increased uptake of VCOs.     

Managing cross-country skiing destinations under the conditions of climate change - Scenarios for destinations in Austria and Finland

Winter sports resorts in general, and cross-country skiing destinations in particular, will need to address the impacts of climate change in the near future. This study uses the results of a discrete choice experiment to investigate likely skier responses to various destination scenarios under possible adaptation strategies to climate change. The heterogeneity of skiers is accounted for in a latent class model resulting in three segments of Austrian and Finnish skiers respectively. The results show that it is less risky for Austrian destinations to introduce technical adaptation, as well as to expand into additional offers, compared to Finland. The main reasons seem to be the strong tradition of cross-country skiing in Finland combined with a clear aversion toward user fees. The study serves as an example for using results of a stated choice survey to evaluate future destination scenarios and provide market intelligence for management and target marketing.     

Recombinant Slave Equilibria and Their Cure: Living Wage Full Employment

Scapegoating and slavery are effects of ordinary necessitous interpersonal relations that are naturally selected, extant in all familial and societal hierarchal equilibria, and evolved from primordial parasitism through our primate cousins in order to manage uncertainty. As such, slavery predates and survives all legal strictures. Although social equilibria have progressed equitably in the developed world, it is suggested that slavery's modern cure will only be found by precluding the genetic proclivity to exclude with an actual living-wage, full-employment economy.     

Producing solidarity in social media activism: The case of My Stealthy Freedom

Solidarity, i.e., an individual's feelings of devotion and commitment to others in a collective, is one of the defining features of social movements. It is regarded as a key motivator of collective action in that it collectivizes what would otherwise remain individual experiences and emotions. However, as social movements are increasingly relying on Internet technology, particularly social media, for instrumental and expressive communication, some question whether solidarity plays any role in e-movements at all. Others propose that new forms of solidarity are developing in these mediated environments. Since most prior research fails to account for the role of physical bodies in online social movements, the objective of this paper is to explore the roles and forms of solidarity in contemporary social movements that hybridize online and physically-embodied action. To this end, we develop a multi-faceted and practice-based definition of solidarity through which we read two configurations of a social movement called My Stealthy Freedom (MySF), which opposes the compulsory veiling laws (i.e., hijab) in Iran. In both enactments of MySF, the activists' physical bodies played a significant role in the social movement's online presence but the forms of solidarity they produced differed. We therefore theorize the role of materiality – particularly social media and activists' physical bodies –in social media activism.     

Controllability and Persistence of Money Market Rates along the Yield Curve: Evidence from the Euro Area

Abstract. Controllability of longer‐term interest rates requires that the persistence of their deviations from the central bank's policy rate (i.e. the policy spreads) remains sufficiently low. This paper applies fractional integration techniques to assess the persistence of policy spreads of euro area money market rates along the yield curve. Independently from anticipated policy rate changes, there is strong evidence for all maturities that policy spreads exhibit long memory. We show that recent changes in the operational framework and the communication strategy of the European Central Bank (ECB) have significantly decreased the persistence of euro area policy spreads and, thus, have enhanced the ECB's influence on longer‐term money market rates.     

Innovative versus incremental new business services: Different keys for achieving success

In companies where new product development plays an important strategic role, managers necessarily contend with a portfolio of projects that range from high technology, new‐to‐the‐world, innovations to relatively simple improvements, adaptations, line extensions, or imitations of competitive offerings. Recent studies indicate that achieving successful outcomes for projects that differ radically in terms of innovativeness requires that firms adjust their NPD practices in line with the type of new product project they are developing. Based on a large‐scale survey of managers knowledgeable about new product development in their firm, this study focuses on new business‐to‐business service projects in an attempt to gain insights about the influence of product innovativeness on the factors that are linked to new service success and failure. The research results indicate that there are a small number of “global” success factors which appear to govern the outcome of new service ventures, regardless of their degree of newness. These include: ensuring an excellent customer/need fit, involving expert front line personnel in creating the new service and in helping customers appreciate its distinctiveness and benefits, and implementing a formal and planned launch program for the new service offering. Several other factors, however, were found to play a more distinctive role in the outcome of new service ventures, depending on how really new or innovative the new service was. For low innovativeness new business services, the results suggest that managers can enhance performance by: leveraging the firm's unique competencies, experiences and reputation through the introduction of new services that have a strong corporate fit; installing a formal “stage‐gate” new service development system, particularly at the front‐end and during the design stage of the development process; and ensuring that efforts to differentiate services from competitive or past offerings do not lead to high cost or unnecessarily complex service offerings. For new‐to‐the‐world business services, the primary distinguishing feature impacting performance is the corporate culture of the firm: one that encourages entrepreneurship and creativity, and that actively involves senior managers in the role of visionary and mentor for new service development. In addition, good market potential and marketing tactics that offset the intangibility of “really new” service concepts appear to have a positive performance effect.     

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

ABSTRACT

Although English has been shown to be the most frequently used foreign language in product advertisements in countries where it is not the native language, little is known about its effects. This article examines the response to advertisements in English compared to the response to the same ad in the local language in Western Europe on members of the target group for which the ad was intended: 715 young, highly educated female consumers. The use of English in a product ad does not appear to have any impact on image and price of the product, but it does affect text comprehension: the meaning of almost 40% of the English phrases was not understood. These results were the same for all countries involved in the study, irrespective of whether the respondents’ (self-) reported proficiency in English is high or low.     

Asymmetric Information and the Transmission Mechanism of Monetary Policy

Abstract. This paper analyses the consequences of asymmetric information in credit markets for the monetary transmission mechanism. It shows that asymmetric information can not only reinforce but can also weaken or overcompensate the effects of the standard interest rate channel. Crucial is that informational problems lead to an external finance premium that can be positive or negative for marginal entrepreneurs. Tight money may lead to an increase in the absolute value of this premium, implying that there is a credit channel of monetary policy, but its working direction is ambiguous.