Attribute Elicitation in Marketing Research: A Comparison of Three Procedures

This article compares three attribute elicitation procedures commonlyapplied in marketing research—free elicitation (FE), hierarchicaldichotomization (HD), and Kelly's repertory grid—on type ofinformation generated, convergent validity, efficiency in datacollection, and consumers' reaction to the elicitation task. On mostcriteria, RG and HD were not significantly different. The maincontrasts were found between FE on the one hand and RG and HD on theother hand. FE yielded more attributes, a higher proportion of abstractattributes, and a higher level of articulation and was more timeefficient. FE was also evaluated more positively by respondents thanthe other two techniques. Despite these differences, the threeprocedures exhibited a considerable degree of convergent validity interms of the basic categories of concepts uncovered in the elicitationprocedure. Unless the marketing research technique for which theattributes are elicited requires attributes at a low level ofabstraction, the results suggest that FE is to be preferred to HD andRG.     

Optimizing Environmental Product Life Cycles

In this paper, we propose a methodology, based on materials accounting and operational research techniques, to assess different industry configurations according to their life cycle environmental impacts. Rather than evaluating a specific technology, our methodology searches for the feasible configuration with the minimum impact. This approach allows us to address some basic policy-relevant questions regarding technology choice, investment priorities, industrial structures, and international trade patterns. We demonstrate the methodology in the context of the European pulp and paper industry. We are able to show that current environmental policy's focus on maximizing recycling is optimal now, but that modest improvements in primary pulping technology may shift the optimal industry configuration away from recycling toward more primary pulping with incineration. We show that this will have significant implications for the amount and type of environmental damage, for the location of different stages in the production chain, and for trade between European member states. We caution policy makers that their single-minded focus on recycling may foreclose investment in technologies that could prove environmentally superior. Finally, we hint that member state governments may be fashioning their environmental policy positions at least in part on some of the trade and industrial implications we find.     

Prompting the Benefit of the Doubt: The Joint Effect of Auditor‐Client Social Bonds and Measurement Uncertainty on Audit Adjustments

We design an incentivized experiment to test whether measurement uncertainty elevates the risk that social bonds between auditors and reporters compromise audit adjustments. Results indicate that, when audit evidence is characterized by some residual uncertainty, the adjustments our auditor‐participants require are sensitive to whether auditors have an opportunity to form a modest but friendly social bond with reporters. In contrast, although auditors do not adjust fully even when misstatements are known with certainty, social bonding has no effect in this scenario. Accordingly, our experiment contributes beyond the main effects of social bonding and measurement uncertainty demonstrated in prior research by showing that these forces interact. A practical implication is that regulators and practitioners should consider both the technical and the social challenges facing audits of complex estimates.     

On the Impact of Innovation on the Marginal Abatement Cost Curve

When modeling the effects of innovation on the marginal abatement cost (MAC) curve, many studies in environmental economics have posited, implicitly or explicitly, a uniform downward shift. The purpose of this paper is to thoroughly investigate this claim in a simple theoretical framework by introducing innovation in the production function of a price‐taking, polluting firm in four economically meaningful ways. We establish that the effects of innovation on the MAC curve depend critically on the specific type of innovation, and that only innovation in end‐of‐pipe technology leads to a uniform downward shift of the MAC curve. A second class of results points to the fact that for other types of innovation in the overall production process, the scope for an upward shift of the MAC curve in response to innovation is easier to justify theoretically. These results call for a re‐appraisal of various results in environmental policy obtained in theoretical work relying on this postulate.