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91.
A key assumption underlying segmentation studies is that marketing efforts have differential effects on market segments. This question was investigated in the context of a field experiment involving enlistment in the armed forces. Approximately 8000 completed questionnaires administered at various stages in the US Navy enlistment recruiting process were collected at two points in time, corresponding to a pre- and post-experimental intervention. Attitudinal data were analysed to identify meaningful segments. Differential responses of market segments to advertising and recruiter changes were found, providing direction for evaluation of, and changes in, the creative component of advertising. 相似文献
92.
We consider a two-country model of wage determination with private information in unionized, imperfectly competitive, industries. We investigate the effects of opening up markets to trade as well as of further market integration on the negotiated wage and the maximum delay in reaching an agreement. From an initial situation of two-way intra-industry trade, an increase in product market integration decreases the maximum delay in reaching an agreement. However, opening up markets to trade has an ambiguous effect on both the wage outcome and the maximum real delay time. 相似文献
93.
94.
Why Small Enterprises Can (Still) Operate at the Top of the Pyramid? Evidences and Interstices' Theory in the Automotive Industry 下载免费PDF全文
Vincent Frigant 《Journal of Small Business Management》2016,54(3):912-930
The paper questions the widely accepted vision of an automotive supply chain with a very pyramidal structure that works to mega suppliers' benefit. Mobilizing an original survey of 750 French SMEs, we show that SMEs can still operate at the very top of the pyramid and that the different tiers remain porous. The first section explains why the modularization of the automotive industry has led to a pyramidalization of supply chains, enabling the emergence of mega suppliers. The second section shows how some SMEs are still able to rise to the top tier of the supply chain, a process explained in the third section. Using the notion of interstices initially formulated by Penrose, an explanation is provided as to why mega suppliers leave certain market spaces unoccupied, with SMEs subsequently filling in the gaps. The ensuing analytical grid then leads to a conclusion that will highlight two main managerial and political implications. 相似文献
95.
Pierre Desrochers Vincent Geloso Alexandre Moreau 《International Review of Economics》2018,65(2):231-240
The regulation of the Canadian dairy and poultry industries through production quotas (also known as supply management) is widely believed to result in higher consumer prices that disproportionately impact poorer households. Using the most recent Survey of Labour and Income Dynamics (Statistics Canada 2013), we estimate the number of Canadians pushed below the poverty/low-income threshold as a result of this policy as ranging between 133,000 and 189,000 individuals. 相似文献
96.
We study how uncertainty and risk aversion affect international agreements to supply global public goods. We consider a benchmark model with homogeneous countries and linear payoffs. When countries directly contribute to a public good, uncertainty tends to lower signatories' efforts but may increase participation. Despite risk aversion, uncertainty may improve welfare. In contrast, when countries try to reduce a global public bad, uncertainty tends to increase signatories' efforts and decrease participation. In that case, an ex-ante reduction of uncertainty may have a large positive multiplier effect on welfare. 相似文献
97.
The contagion effect of foreclosed properties 总被引:1,自引:0,他引:1
Although previous research shows that prices of homes in neighborhoods with foreclosures are lower than those in neighborhoods without foreclosures, it remains unclear whether the lower prices are the result of a general decline in neighborhood values or whether foreclosures reduce the prices of nearby non-distressed sales through a contagion effect. We provide robust evidence of a contagion discount by simultaneously estimating the local price trend and the incremental price impact of nearby foreclosures. At its peak, the discount is roughly 1% per nearby foreclosed property. The discount diminishes rapidly as the distance to the distressed property increases. The contagion discount grows from the onset of distress through the foreclosure sale and then stabilizes. This pattern is consistent with the contagion effect being the visual externality associated with deferred maintenance and neglect. 相似文献
98.
Vincent M. Artman 《Geopolitics》2013,18(3):682-704
Despite the crucial role it played in the 2008 war between Russia and Georgia, the phenomenon of passportisation has not received a great deal of scholarly attention. Much of the literature has treated the mass distribution of Russian passports to the residents of Abkhazia and South Ossetia as little more than a strategy to manufacture an excuse to go to war with Georgia. Drawing on recent scholarship on territory and territoriality, as well as with literature addressing Agamben's theories of exceptional spaces, this paper contributes to a more nuanced understanding of passportisation by analysing the territorial effects it produced. It argues that the wholesale conversion of Abkhazians and South Ossetians into Russian citizens did not merely manufacture a casus belli, it also produced exceptional spaces within the territory of the Republic of Georgia, where the norms of international law and the modern state system were effectively suspended. 相似文献
99.
An important issue today is the compatibility of agricultural frontiers, which are driven by economic objectives, with conservationist views. In the Amazon, family farmers are concerned with this issue since they are at the same time actors of the agricultural frontier and considered as potential actors of the preservation of the forest. Through the study of a highly symbolic settlement project in the State of Pará, this paper focuses on the role that family farmers can play in meeting sustainability goals. The central argument which is developed in this paper is that this objective may be achieved when projects do not presuppose social and spatial relationships; rather, it advocates an approach which is attentive to place-making processes. 相似文献
100.
Vincent C. S. Heung Deniz Kucukusta Haiyan Song 《Journal of Travel & Tourism Marketing》2013,30(3):236-251
An extensive review of the current literature reveals that no integrated theoretical framework for the holistic study of the medical tourism industry exists. This study, therefore, aims to fill this gap by proposing an integrated model for the investigation of this burgeoning tourism field. It is developed with a view to capturing the current situation of medical tourism in a given country or region from the supply and demand perspectives. Both qualitative and quantitative techniques are suggested as systematic tools to test and validate the model. This study not only has implications for future research, but also provides useful information for practitioners in the medical tourism industry. 相似文献