Buchbesprechungen

Ohne Zusammenfassung     

Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study

Fresh Juice Incorporated (FJI) is in the process of determining whether it should launch a new fruit juice, Genetically Enhanced (GE) Juice. The GE Juice meets consumers' demands for a tasty, nutritious product and it would be the first new juice product in the last fifteen years. Before FJI decides to launch GE Juice, it must analyze the uncertainty surrounding market size, market share, and price of GE Juice. Finally, if FJI decides to launch GE Juice, then they must decide if they will bottle the juice themselves or outsource this process. This case teaches students how to discuss the strategic implications of launching a new product and develop a net present value and financial feasibility simulation model given limited information.     

The Consumer Life Cycle

The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research. The use of the familiar life cycle variable for this purpose is proposed. Generalizations, based upon a review of the literature, are offered about the characteristics, typical product and service purchases, marketplace concepts and knowledge, marketplace skills, typical marketplace problems and level of resources of different life cycle stage categories.     

Luft zum Atmen

Mehr Sicherheit im Umgang mit Trachealkanülen - Pflegende, die Patienten mit einer Trachealkanüle betreuen, müssen den Kanülenwechsel sicher beherrschen. Denn bei Komplikationen kann das Warten auf den Arzt katastrophale Folgen haben. Daher muss der Umgang mit den Kanülen zur Routine werden.