建立适应市场法则的煤炭营销体系

一、国有煤炭企业营销工作的现状国有煤炭企业虽从１９９３年开始走向市场,但对照市场经济的内在要求,产销工作计划经济的烙印仍然很深,主要特征有六点：一是观念滞后。缺乏品牌、精品意识,不注意产品质量的提高、结构的调整和品种开发,单纯追求产量,一切围绕生产转...     

甲壳质、壳聚糖制备尾液的循环利用

对传统酸碱交替法生产甲壳质过程中的酸碱消耗量进行了物料衡算,经分析得知甲壳质制备尾液循环利用是可行的。据此,对传统方法进行了改进。结果表明,改进后的方法可使生产时间缩短20h,酸碱用量分别降低40％和28.6％,并且壳聚糖质量无大的差异。     

Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace

Existing studies of electronic service quality (e-SQ) mainly deal with online shopping mall operators in business-to-consumer (B2C) markets, whereas research into the e-SQ of sellers in industrial electronic marketplaces (e-marketplaces), characterized by multiple sellers and multiple customers, is lacking. Therefore, this study intends to determine if existing theories developed and tested in the B2C online shopping mall context are directly applicable to measure e-SQ of industrial e-marketplace sellers. By qualitatively analyzing customer feedback obtained in an e-marketplace, this study offers an in-depth exploration of e-SQ dimensions, discovers a tentative causal model of the e-SQ specific to industrial e-marketplace sellers, and compares the tentative model grounded in the qualitative data with existing research tested with quantitative data. This study shows that existing e-SQ scales may not apply, without revision, to measures of the e-SQ of industrial e-marketplace sellers.     

Acceptability and Ethics of Product Placement in Sport Video Games

Product placement in sport video games is an emerging area of marketing and advertising communication, but it also raises controversial ethical issues. In order to investigate these issues from a consumer perspective, this study examines the perceptions of the acceptability of product placement in sport video games (SVGs). Data were gathered from 253 sport video gamers using an online survey. The results indicate that while sport video gamers generally have favorable attitudes toward product placement in sport video games, ethically-charged products such as alcohol, cigarettes, and guns are perceived as less acceptable than other products. Individual differences among sport video gamers are found based on their related attitudes, hours of playing sport video games, and gender. Also, sport video gamers who have favorable attitudes toward product placement, in general, are more likely to intend to purchase a product or brand which may be placed in sport video games.     

Equity-based entry modes of the Greater Chinese Economic Area's foreign direct investments in Vietnam

In January 2007, Vietnam became the 150th member of the World Trade Organization (WTO). Vietnam is located in the heart of Asia and has a resource-rich economy, which offers it a significant advantage in attracting foreign direct investments (FDIs). The research focuses on equity-based entry mode choices adopted by multinational corporations (MNCs) in the Greater Chinese Economic Area (GCEA) for entering Vietnam. The statistical results indicate that equity-based entry modes are significant when FDI firms entering Vietnam originate from the GCEA, which includes Mainland China, Hong Kong, Taiwan, and Singapore. However, the interaction results show that industry does not have a moderating effect on the relationship between location and entry mode, whereas it is not found that industrial cluster is specific to any one location. The generalized model has implications for the theoretical and managerial perspectives of both the host and the home countries.     

市场分割的制度基础与概念内涵——基于组织社会学制度理论的视角

中国的市场分割是中国经济转型在特定阶段出现的一种市场结构或状态。从组织社会学制度理论的视角看中国市场分割可以发现:中国的市场分割存在着行为权力的分割现象,市场分割不仅源于制度和政策的差异,同时也有制度与政策执行中的差异。市场分割中的地区性行政垄断、地方保护主义行为及非整合状态,反映出现阶段的中国经济体制中存在的问题。     

中国与东盟主要竞争产品在日本市场上的竞争力分析

文章首先根据历史数据找出中国与东盟在日本市场上的主要竞争产品，再应用转移——份额法分析与东盟同类产品在日本市场上的竞争力状况。结果显示：中国与东盟在日本市场上竞争的主要产品有三类，它们的2位数HS编码分别为84、85和27。与东盟同类产品相比，目前我国前两类产品已具有总体出口竞争力优势，但仍处于产业结构竞争劣势；后一类产品则一直处于总体出口竞争力劣势和产业结构竞争劣势。因此，应该深化产业结构调整，增加这些产品的出口附加值。     

组织自主创新：理论观点与研究视角述评

文章认为，创新与企业家精神是知识经济时代组织发展与经济成长的重要动力。作者从组织创新理论与创造力理论相结合的角度，对组织自主创新的理论观点和研究视角进行了全面的分析与考察，探索了构建组织自主创新的理论框架，并讨论了网络经济条件下的网络化创新问题。     

城市旅游经营效率评价模型研究

目前中国的城市旅游发展存在一种盲目扩张的现象，部分城市想通过扩大旅游业的投入（如大量兴建五星级酒店）来获取更多的旅游产出（收入），衡量一个城市旅游投入与旅游产出的比例关系是否合理是值得深入探讨的一个问题。因此本文构建了基于DEA方法的城市旅游投入产出效率即城市旅游经营效率进行评价模型，在模型中引入了修正系数的概念，以对不同区域的城市由于发展环境的不同造成的旅游产出的误差进行修正。最后对评价模型的适用进行了总结，并对未来的研究进行了展望。     

高层建筑筏板大体积混凝土的施工实例

城市化进程加快,高层建筑日益增多。筏板基础基本上都是大体积混凝土,文章结合工程实例,针对此类大体积混凝土施工提出一些具体实用的技术及措施。