论广告传播在资本转换中的作用

布迪厄提出资本有经济资本、文化资本、社会资本等不同形态,并认为不同形态的资本之间是存在着相互转换的。在现实世界的资本转换之中,广告传播产生了积极的推动作用,并且随着广告业的纵深发展,这种推动作用会表现得越来越明显。     

重创下欧洲船舶工业艰难前行

全球造船市场在遭受金融危机严重影响的形势下．低迷的市场需求、频繁的撤单、紧缩的金融市场以及不公平的竞争相结合给欧洲船舶工业带来巨大冲击。工人失业情况严重,多家船厂倒闭或被迫退出造船业务,德国、意大利、挪威等欧洲主要造船国的船舶工业相继陷入危机。波兰、丹麦及法国2009年均未有新船订单人账。全年欧洲新接订单仅36艘,共计30万载重吨,     

首届奥帆城市市长暨国际帆船运动高峰论坛主讲摘录

两年前的8月,北京向世界奉献了气势恢宏、精彩难忘的奥运盛会,青岛向世界展现了千帆竞发、万众欢腾的激情画卷.     

Water pricing with household surveys: A study of acceptability and willingness to pay in Chongqing,China

In determining domestic water prices, policy makers frequently need to use demand-side information rather than only rely on supply-side data as previously did, and household surveys are often conducted to collect information on the demand side. This paper presents a multiple bounded discrete choice (MBDC) survey model for collecting information about acceptability of different water prices by different types of households and estimating households' willingness to pay for water service improvement. The results obtained from MBDC surveys can be directly utilized in the development of water pricing and subsidy policies. An empirical MBDC study is conducted in Chongqing, China, where domestic water service quality was seriously inadequate, but financial resources were insufficient to improve the service quality. With a survey of 1500 households in five suburban districts in Chongqing Municipality, this study shows that a significant increase in water price is economically feasible as long as the poorest households are properly subsidized. The analysis also indicates that the order in which hypothetical prices are presented to the respondents with the MBDC method can systematically affect the answers and should be taken into account when designing such survey instruments.     

因子分析法在县域经济发展水平评价中的应用

县域经济是国民经济的重要组成部分。为了全面、客观、系统、科学地评价和分析县域经济发展水平,一般要采用多指标综合评价法,这种传统方法具有主观随意性与工作复杂性的缺点。采用因子分析法对县域经济发展水平进行评价,可以有效地克服传统多指标综合评价方法中的不足与缺陷。     

中国低碳能源之战

<正>全球气候变化问题是人类迄今为止面临的规模最大、范围最广、影响最为深远的挑战之一,也是影响未来世界经济和社会发展、重构全球政治和经济格局的最重要因素之一。政府气候变化专门委员会(IPCC)第四次评估报告综合报告指出,气候变暖已经是一个可以证明的     

别样的元宵节

正月十五元宵节是中国最传统的节日之一,家人亲友相聚一堂热热闹闹地包饺子、吃汤圆、放鞭炮、祈求家人平安幸福……许许多多的中国家庭都以同样隆重而传统的形式度过这一天。然而,对于青岛的一些家庭而言,由于克利伯帆船队员的到来,他们的元宵节和往年大不一样。     

泊里红席

“炕上没有席,脸上没有皮”。往胶南市泊里镇一带,几乎家家户户都有在炕上铺红席的习俗,无论娶媳妇还是过年,泊里红席在当地常常是亲戚朋友间互相赠送的高档礼品。实际上,泊里红席的编织和使用,已经在当地有上千年的传承历史。