品牌哲学产生的背景与研究框架

品牌哲学是品牌学科体系中的一门基础理论学科.首先从社会发展、品牌科学发展、相关先行学科、品牌学理论基础等多维视角,系统阐释品牌哲学创立、创生的必要性和现实性,然后对品牌哲学的概念、研究对象、学科性质及研究范围进行初步界定,最后分别从品牌和哲学的基本问题出发,着重探讨品牌哲学的研究框架和学科体系构成问题,旨在推动品牌哲学的建构和发展.     

跨国公司跨境环境管理战略模式及其影响因素

跨国公司国际生产的延伸带来了对生产过程中的环境问题,引起了对跨国公司环境管理战略的关注.本文介绍的跨境环境管理的模式,其集中程度是由分散化逐渐向高度一体化提升的一个连续的集合.影响跨国公司各环境管理战略一体化程度因素包括产业因素、公司内部因素、正式规制因素以及市场因素.     

Dynamic scoring: Alternative financing schemes

Neoclassical growth models predict that reductions in capital or labor income tax rates are expansionary when lump-sum transfers are used to balance the government budget. This paper explores the consequences of bond-financed tax reductions that bring forth a range of possible offsetting policies, including future government consumption, capital tax rates, or labor tax rates. Through the resulting intertemporal distortions, current tax cuts can be expansionary or contractionary. The paper also finds that more aggressive responses of offsetting policies to debt engender less debt accumulation and less costly tax cuts.     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

Asymmetric volatility in the foreign exchange markets

We examine the presence or absence of asymmetric volatility in the exchange rates of Australian dollar (AUD), Euro (EUR), British pound (GBP) and Japanese yen (JPY), all against US dollar. Our investigation is based on a variant of the heterogeneous autoregressive realized volatility model, using daily realized variance and return series from 1996 to 2004. We find that a depreciation against USD leads to significantly greater volatility than an appreciation for AUD and GBP, whereas the opposite is true for JPY. Relative to volatility on days following a positive one-standard-deviation return, volatility on days following a negative one-standard-deviation return is higher by 6.6% for AUD, 6.1% for GBP, and 21.2% for JPY. The realized volatility of EUR appears to be symmetric. These results are robust to the removal of jump component from realized volatility and the sub-samplings defined by structural-changes. The asymmetry in AUD, GBP and JPY appears to be embedded in the continuous component of realized volatility rather than the jump component.     

松香皂引气剂的试验研究

文章介绍了一种通过正交试验合成的新的松香皂引气剂,并通过泡沫指标确定了其优化配比,同时分析了合成松香皂引气剂时的加热时间和搅拌时间对泡沫性能的影响。     

美国低成本航空公司经营战略研究

以美国西南航空公司为例,通过分析其竞争战略、价值链系统和经营决策要素,说明低成本航空公司经营成功的经验。以此为借鉴,对中国发展低成本航空公司的不利条件进行分析,指出应通过实行市场化和引入民营资本等措施发展中国的低成本航空市场,以增强行业的整体竞争力。     

MANAGING VENDOR INVENTORY IN A DUAL LEVEL DISTRIBUTION SYSTEM

Collaborative arrangements among members of the supply chain have received a great deal of interest in recent years as a means of reducing costs. One such arrangement is vendor managed inventory (VMI). VMI allows the vendor to make decisions concerning the quantity and timing of deliveries to the retailer. Such an arrangement offers the potential of a more efficient supply chain by removing the negative effects of retail ordering policies. A thorough review of the literature was conducted to identify factors likely to impact the performance of a VMI partnership. Computer simulation was used to study the effects of these factors from both the vendor's and retailer's perspectives. The results lend insight into the performance of VMI and guidance for managers as to the environments in which VMI is most effective.     

我国A股、B股市场并轨的前景探析

B股市场的前途问题是一个困扰市场参与者的主要问题,而前途的不明朗源于B股市场定位的困惑和功能失调。筹资功能方面,1991～2004年12月B股市场通过股票发行总计筹资50.03亿美元,通过配股筹资3.27亿美元,而同期A股市场对应的数据是5695.7亿元和2276.74亿元,而且最近3年B股市场的