A Critical Realist and Multimethodology Framework for Product Placement Research

This article contributes to the existing literature by examining the appropriate philosophical and methodological foundations for research in marketing communication that has yet to be discussed. In particular, this article argues that the ontological, epistemological, and methodological underpinnings of a critical realist paradigm could be a meaningful alternative to the predominant positivism in product placement research. Under a critical realist framework, several unexplored areas in product placement research are identified and a multimethodology approach is proposed to expand the scope of knowledge in the field. The discussion ends with some ethical concerns and the major contributions to the discipline with regards to Habermas's three worlds: the material, social, and personal worlds.     

International Entrepreneurship research (1989–2009): A domain ontology and thematic analysis

This article explores the domain of international entrepreneurship (IE) research by thematically mapping and assessing the intellectual territory of the field. Extant reviews show that the body of IE knowledge is growing, and while notable contributions towards theoretical and methodological integration are evident, the field is described as phenomenally based, potentially fragmented and suffering from theoretical paucity. Premising that IE is positioned at the nexus of internationalization and entrepreneurship where entrepreneurial behavior involves cross-border business activity, or is compared across countries, we identify 323 relevant journal articles published in the period 1989–2009. We inventory the domain of IE to provide a relevant and comprehensive organization of its research. This involves examining the subject matter of IE research, and inductively synthesizing and categorizing it into major themes and sub-themes. In so doing, we offer a reliable, ontologically constructed and practically useful resource. From this base, we discuss the phenomena, issues, inconsistencies and interim debates on which new theory in IE may be built and research may be conducted. We conclude that IE has several coherent thematic areas and is rich in potential for future research and theory development.     

Model uncertainty,performance persistence and flows

Model uncertainty makes it difficult to draw clear inference about mutual fund performance persistence. I propose a new performance measure, Bayesian model averaged (BMA) alpha, which explicitly accounts for model uncertainty. Using BMA alphas, I find evidence of performance persistence in a large sample of US funds. There is a positive and asymmetric relation between flows and past BMA alphas, suggesting that fund investors respond to the information in BMA alphas. My findings are robust to various sensitivity analyses, including alternative measures of post-ranking performance, flows and total net assets, and alternative econometric model specifications.     

Parental perception and attitudes on infant feeding practices and baby milk formula in East Malaysia

A survey on infant feeding and weaning practices of 505 respondents who had children currently aged between 0 and 6 years old was carried out in Kota Kinabalu, Sabah. The decisive factors, which influence parents’ purchase decision of infant and follow‐up formula were also determined. Initiation of breastfeeding was practised by 86.3% of respondents, but only 8.3% of 436 respondents exclusively breastfed for 6 months and beyond. An association was established where parents with a higher educational level (χ ² = 70.191, d.f. = 28, P < 0.001) and household income (χ ² = 74.863, d.f. = 28, P < 0.001) were found to have a higher tendency in initiating formula feeding earlier. Parents who practised partial breastfeeding (OR = 2.0) and had a shorter duration of breastfeeding (OR = 2.4), respectively, were at least two times more likely to initiate early formula feeding. Parents who were highly educated (χ ² = 99.107, d.f. = 9, P < 0.001) and had a higher income (χ ² = 96.501, d.f. = 12, P < 0.001) also tended to wean their babies earlier. Parents became acquainted to infant and follow‐up formulas mainly through advertisement and promotion (32.9%). Quality and brand were the two most influential factors in determining parents’ purchase decision on infant and follow‐up formulas. Most respondents within the same income range were also found to purchase the same brands of baby formulas. Although breastfeeding is widely practised, its prolongation is still hindered by many social constraints such as lack of facilities and support in the workplace to encourage mothers to breastfeed and therefore most parents resolved to early formula feeding for their convenience.     

Earnings Quality and the Equity Risk Premium: A Benchmark Model*

This paper solves a model that links earnings quality to the equity risk premium in an infinite‐horizon consumption capital asset pricing model (CAPM) economy. In the model, risk‐averse traders hold diversified portfolios consisting of risk‐free bonds and shares of many risky firms. When constructing their portfolios, traders rely on noisy reported earnings and dividend payments for information about the risky firms. The main new element of the model is an explicit representation of earnings quality that includes hidden accrual errors that reverse in subsequent periods. The model demonstrates that earnings quality magnifies fundamental risk. Absent fundamental risk, poor earnings quality cannot affect the equity risk premium. Moreover, only the systematic (undiversified) component of earnings‐quality risk contributes to the equity risk premium. In contrast, all components of earnings‐quality risk affect earnings capitalization factors. The model ties together consumption CAPM and accounting‐based valuation research into one price formula linking earnings quality to the equity risk premium and earnings capitalization factors.     

FDI and Industrial Restructuring in Post‐WTO Greater PRD: Implications on Regional Growth in China

This paper aims at studying the investment flows in the Greater Pearl River Delta region (Hong Kong‐PRD) in China and its impacts on industrial restructuring at the firm‐level using a business survey with the Hong Kong‐PRD entity acted as a core‐periphery economy. The critical effects of gravity distance on transaction costs in the determination of investment flows are examined statistically by a gravity model by incorporating a hypothetical infrastructural construction project. Survey findings show that the evolution of the cross‐border operations at the main core has directed the outward FDI flows and the subsequent industrial structural adjustments of the core‐periphery economy. This paper has presented a typical illustrative case for further studies of investment flows and its impacts upon industrial adjustments and performance in other regions in China especially after the WTO accession. Its implication on regional economic growth is also discussed.     

Perceptions of the risks and benefits of genetically-modified foods and their influence on willingness to consume

There has been debate in the literature as to whether: (1) the risks and benefits of genetically-modified (GM) food and agriculture are considered and determined by individuals separately or whether they are jointly determined by attitudes; (2) consumer acceptance is determined by individuals weighing up their risk and benefit perceptions in a rational, even-handed manner, or if benefit perceptions are more important than risk perceptions, and (3) certain types of risk and benefit are more important than others. Against this background, this paper assesses the categories of risks and benefits and their relative importance in determining willingness to consume. A survey was carried out to collect data on the categories of risks and benefits in the US, UK and France, and the relative importance of selected perceived risk and benefit dimensions was estimated. The findings show: risk and benefit perceptions are negatively correlated, but not perfectly and, given that regressions we performed support the proposition that benefits are more important than risks in determining willingness to consume, a strong case can be made for measuring risks and benefits separately. Almost 2/3 of consumers perceive medium to high potential benefits from GM, though the proportion is slightly lower in the UK and down to 40% in France. Nevertheless, this suggests a much higher level of support for the technology than is normally assumed. From the study, benefits are more important for consumers' willingness to consume than perceived risks, and slightly more interviewees scored above than below the mean on willingness to consume GM food.     

Individual initiative,skill variety,and creativity: the moderating role of knowledge specificity and creative resources

This study explores the effects of individual initiative and skill variety on individual creativity under the contexts of knowledge specificity and creative resources. Regression analysis was used to test the hypotheses in a sample of 245 employees of the Bureau of National Health Insurance in Taiwan. The results show that individual initiative and skill variety positively affect creativity. Knowledge specificity and creative resources play moderating roles in affecting the relationships. High knowledge specificity complements the deficiency of the low initiative, while abundant creative resources strengthen the effect of the high initiative in performing creativity.     

The impact of central clearing on counterparty risk,liquidity, and trading: Evidence from the credit default swap market

This paper examines the impact of central clearing on the credit default swap (CDS) market using a sample of voluntarily cleared single-name contracts. Consistent with central clearing reducing counterparty risk, CDS spreads increase around the commencement of central clearing and are lower than settlement spreads published by the central clearinghouse. Furthermore, the relation between CDS spreads and dealer credit risk weakens after central clearing begins, suggesting a lowering of systemic risk. These findings are robust to controls for frictions in both CDS and bond markets. Finally, matched sample analysis reveals that the increased post-trade transparency following central clearing is associated with an improvement in liquidity and trading activity.