The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*

While the benefits of being market oriented are largely accepted, a group of scholars and managers remain skeptical. Marketing scholars have sought to counter the criticisms leveled against market orientation (MO) by arguing that it has both responsive and proactive dimensions. However, few studies have empirically examined the complexity of the effects of these dimensions on firm performance. Drawing on theories of resource‐based advantage and organizational search behavior, this article advances understanding by arguing that responsive and proactive market orientations have curvilinear effects on product development performance, that their interaction may be positively related to product development performance, and that their effects on new product program performance are moderated differentially by the organizational implementation conditions and marketing function power. Survey results of 175 U.S. firms indicate support for most of the hypotheses. Specifically, whereas responsive MO has a U‐shaped relationship with new product program performance, proactive MO has an inverted U‐shaped relationship with new product program performance. Contrary to the arguments presented here, the interaction of both orientations is negatively related to new product program performance. This study finds that both orientations are needed; however, new product program performance is enhanced when one is at higher level and the other is at lower level. Finally, responsive MO is only positively related to new product program performance under specific conditions such as when strategic consensus among managers is high. On the other hand, the positive effect of proactive MO on new product program performance is further strengthened when learning orientation and marketing power are high. Overall, this study suggests that the effects of responsive and proactive MO on new product program performance are more complex than previously theoretically argued and empirically examined.     

Feature selection methods involving support vector machines for prediction of insolvency in non‐life insurance companies

We propose two novel approaches for feature selection and ranking tasks based on simulated annealing (SA) and Walsh analysis, which use a support vector machine as an underlying classifier. These approaches are inspired by one of the key problems in the insurance sector: predicting the insolvency of a non‐life insurance company. This prediction is based on accounting ratios, which measure the health of the companies. The approaches proposed provide a set of ratios (the SA approach) and a ranking of the ratios (the Walsh analysis ranking) that would allow a decision about the financial state of each company studied. The proposed feature selection methods are applied to the prediction the insolvency of several Spanish non‐life insurance companies, yielding state‐of‐the‐art results in the tests performed. Copyright © 2005 John Wiley & Sons, Ltd.     

罕见的怀孕犀牛化石

9月29日,山东山旺国家地质公园古生物化石陈列馆展出一件世界罕见的长2.7米、高1.7米,怀有身孕的无角犀牛化石。这件怀胎待产的犀牛化石是在保护地质遗迹、修建硅藻土页岩剖面时发掘出土的世界上第一件完整而又怀孕的犀牛化石,距今约1800万年。上世纪七八十年代山旺山东鸟、齐鲁泰山鸟等鸟类化石的发现,填补了中新世时期的空白,从而成为国际上中新世生物建阶的重要依据,被称为“世界古生物化石宝库”。2001年末,“山旺国家自然保护区”被批准为国家地质公园后,国家先后投入2000万元对1.2平方公里的山旺国家地质公园核心区域的地质遗迹进行了…     

改革保险业税制增强我国保险业的竞争力

中国保险业的改革是一项系统工程,需要在改革自身制度的同时改革外部制度,如保险业的税收制度.1.我国保险业税收政策的现状;2.国外保险业税赋的状况;3.我国保险业的竞争力.     

济南市物流产业现状分析及对策研究

本文介绍了近年来济南市物流产业发展的现状，分析了济南市物流产业已经取得的成绩和存在的问题。并提出了相应的解决措施。     

Artificial neural networks with feature transformation based on domain knowledge for the prediction of stock index futures

A feature transformation method based on domain knowledge for arti?cial neural networks (ANNs) is proposed. The method of feature transformation based on domain knowledge converts continuous values into discrete values in accordance with the knowledge of experts in speci?c application domains. This approach effectively ?lters data, trains the classi?er, and extracts the rules from the classi?er. In addition, it reduces the dimensionality of the feature space, which not only decreases the cost and time in the operation but also enhances the generalizability of the classi?er. The experimental results of the proposed approach will be compared and tested statistically with the results of the linear transformation method. The results show that the method of feature transformation based on domain knowledge outperforms the linear transformation in modelling of ANNs. Copyright © 2004 John Wiley & Sons, Ltd.     

那一锤,"长安"砸出了自信

【1999年:一辆轿车】1999年7月20日已卯年六月初八星期二阴24℃-34℃长安集团的“砸车行动”,拉开了长安精品工程的序幕。今年5月20日,重庆国际会议展览中心,在中国汽车工业协会和重庆市人民政府共同主办的2006年中国重庆国际汽车工业展会会场上,长安集团的展位上飘着“创新长安,自主未来”的大幅标语。这不得不令人回想到7年前,长安那次惊心动魄的“砸车行动”。从那一刻起,长安以一种极端但有效的方式,向外界传递了企业对质量和品牌的追求。黄先生是当年参与“砸车行动”的职工代表之一。在车展现场,黄先生绘声绘色地把记者的思绪带回了那…     

The service sector of Cuba: An analysis and critique

The Cuban economy has experienced a significant increase in foreign direct investment over the past decade due to the end of the Soviet Union and the establishment of more liberal trade policies. Although the U.S. embargo of trade with Cuba still exists, there has been movement lately that suggests the end of the four‐decades‐old policy. The purpose of this article is to analyze the current Cuban business environment and to identify potential entrepreneurial opportunities in the service sector. Major trade partners are also reviewed and managerial implications discussed. © 2006 Wiley Periodicals, Inc.     

绿色壁垒对我国纺织服装业的影响研究

为了避免绿色壁垒对我国纺织服装业造成更大的经济损失,保持行业的持续健康发展,本文分析了绿色壁垒对我国纺织服装业带来的积极影响和消极影响,进而提出应对绿色壁垒消极影响的措施。     

贷款保证研究综述

一、贷款保证与信息不对称理论1.信贷市场上的信息不对称。信息不对称是信贷市场的基本特征之一,银行对借款人私人信息的掌握程度决定了贷款发放的安全性大小。信息不对称对信贷市场的影响主要体现为两个方面:一是事前的信息不对称。借贷双方对私人信息占有量的差异,导致了银行