论休闲时代公关受众的特性变化

历史的发展已将人类推进到了休闲社会的门前,这一变化必将导致公关受众各种属性的显著变化,如:生活方式休闲化、价值观念去主流化、行为模式游戏化、信息接纳体验化、主体追求精神化等等,从而对公共关系的各个层面提出了新的要求。     

虚拟经济视角下的美元风险与人民币国际化——专访南开大学刘骏民教授

南开大学虚拟经济与管理研究中心主任刘骏民教授是我国最早进行虚拟经济研究的学者之一,其专著《从虚拟资本到虚拟经济》曾获第八届孙冶方经济学著作奖。近年来刘骏民教授致力于推动虚拟经济研究活动。2006年10月,第四届中国虚拟经济研讨会在深圳举行,本刊为此次会议的学术支持单位。就读者关注的人民币国际化及虚拟经济研究的相关问题,本刊执行总编辑张朝中对出席会议的刘骏民教授作了学术专访。     

液晶电视让国内彩电巨头风光不再

曾几何时，让国人习惯了价格不断下降的家电厂商，在2005年初喊出耍加价的声音，着实让人诧异了一把，风水难道耍轮流转了？不过这种声音没有持续多长时间就销声匿迹了。2005年底、2006年初，外资彩电厂商突然传出产品大幅降价的消息，这才让人真地感受到：风水似乎真要轮流转了。     

服务为先 营销为本——中国建设银行股份有限公司宁波市分行行长沈义明专访

记者：当前，随着银行业竞争的加剧，银行家们开始将注意力转移到银行服务与顾客需求的统一性上来银行服务营销也逐渐成了银行家们考虑的重要因素。沈行长，请您谈谈对服务营销的认识和看法     

任重道远：金融领域专项整治

在中国金融创新与开放的进程中，并行着一些违反规则与逃避监管的地下操作。地下钱庄、变相期货市场、非法集资和地下保单等便是现实例证。这些地下金融机构和金融交易冲击着我国金融市场秩序，是长期存在的威胁我国金融业稳定发展的毒瘤。     

企业信息化建设与"以人为本"理念融合的系统思考

企业信息化建设已成为企业保持和提升其核心竞争力的必由之路。国内众多企业在认识到信息化将给企业带来竞争优势而纷纷投巨资于信息化建设的同时,却往往忽略了“人”这个最基本的能动因素,毕竟“IT投资回报”的关键因素不仅取决于技术的先进性,更在于信息技术使用的效率性。因此,本文在对企业信息化建设过程与“IT悖论”的系统思考后,利用系统循环图工具深入探讨了企业信息化建设过程中“以人为本”理念的重要性,并提出实现企业信息化建设与“以人为本”理念融合的管理对策。     

循环经济的资金循环障碍及其对策分析

本文基于我国国情分析了循环经济实施的资金循环障碍,提出解决路径,并分析对经济发展的影响。低价甚至无价使用资源环境,不仅导致资源快速耗竭和生态环境恶化,而且客观上阻碍了知识经济的发展。实施刺激循环经济的积极财政政策,不仅对缓和资源消耗过快和环境问题是必要的,而且对促进产业结构调整,扩大就业,增强企业国际竞争力等当前我国经济面临的紧迫问题的解决有积极意义。     

Gender differences in formal credit approaches: rural households in Vietnam

In Vietnam, women have poorer access to formal credit than men. This article determines the extent to which borrowing constraints restrict women’s access to formal credit and identifies the socioeconomic characteristics that determine formal credit discrimination. The study used secondary data from the Vietnam Access to Resources Household Survey (VARHS) published in 2013–14, and analysis was undertaken by econometric approaches such as logistic and multiple linear regression models and propensity score matching methods. The results show that among those participants who successfully obtained credit, approximately 85 per cent of women obtained less credit than men; and the amount of credit that women obtained was also less (on average, approximately 1.8 per cent less). Gender, number of years of schooling, marital status, participation in agricultural activities, off‐farm employment, and ownership of agricultural land for a male‐headed household positively influenced discrimination in obtaining credit and the amount of credit obtained. Moreover, the propensity score matching results found that the average increase in the credit obtained by males was 220,000 Vietnamese Dong (VND) and this is mainly due to discrimination in favour of men. The results suggest that policy action is needed to avoid discrimination in credit disbursement on the basis of gender.     

Industry‐specific Exchange Rate Fluctuations,Japanese Exports and Financial Constraints: Evidence from Panel Vector Autoregressive Analysis

Using a panel vector autoregression approach and industry breakdown data for financial constraints obtained from the Bank of Japan's Tankan (Short‐Term Economic Survey of Enterprises in Japan) database, this study empirically investigates whether and how Japanese firms' financial constraints (internal and external) influence the response of Japanese sectoral exports to an exchange rate shock. Furthermore, we use the industry‐specific real effective exchange rate data developed by to allow for different movements of real effective exchange rates across industries. It is found that financial constraints have a significant influence on Japanese exports in response to exchange rate shocks. Japanese exporters with either lower internal financial constraints or external financial constraints are less affected by the yen's appreciation. In addition, if firms face high external financial constraints, only reducing the internal financial constraints cannot help them mitigate the impact of the yen's appreciation on their exports. Thus, an accommodative financial environment also plays an important role in alleviating the impact that the yen's appreciation has on Japanese exports.     

中国金融市场风险与宏观经济景气之间的关联动态研究

为了揭示中国金融体系与宏观经济运行的系列结构性变化及其关联动态,文章分别基于货币流动性宽松程度、剩余收益模型以及银行资产负债表,对中国货币市场、股票市场与银行体系的风险进行了测度和评估;并在分析上述三个金融子市场风险变动规律及其传递机制的基础上,运用时变参数向量自回归模型实证检验了各金融市场风险与宏观经济景气之间的关联动态。研究发现:在金融危机爆发前后,不同金融市场风险之间的传递关系发生了重要转变,并且与宏观经济景气变动之间的交互影响也存在显著的阶段性差异,呈现出"良性循环"与"恶性螺旋"的非对称性切换。这些研究为中国新时期积极转变宏观经济调控政策决策机制、创新宏观经济调控与金融监管模式,实现宏观经济与金融体系的双重稳定提供了有益的经验依据与政策启示。