农业产业集群与农业区域品牌互动分析——以库尔勒香梨品牌为例

近年来,新疆大力推动特色林果产业发展,强势区域品牌成为新疆特色林果产业可持续发展的重要方面。“库尔勒香梨”是全国惟一获“中国驰名商标”称号的地理标志,成长经验值得借鉴。本文以农业产业集群与农产品区域品牌互动关系分析为基础,解析库尔勒香梨品牌成长道路。     

“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns

Retailers often use the promotion strategy of offering supplementary products (e.g., free gift, bundle) to attract consumers and increase sales. Despite the growing literature on the promotions that are differently framed but offer economically identical values, little research has examined the link between promotion framing and consumer product returns. The current article sheds light on this relationship, hypothesizing that a free gift promotion would be superior to a bundle promotion in reducing consumer product returns. The findings suggest that a gift‐framed promotion leads to a lower product return intention than an economically equivalent bundle promotion, because consumers tend to perceive more loss from giving up the gift‐framed (vs. bundle‐framed) deal. Further, this study examines a moderating role of brand familiarity (familiar vs. unfamiliar) and shows that the merits of free gift framing on product return intention via perceived loss are amplified (attenuated) when the promoted brand is familiar (unfamiliar). Overall, the investigations of this study imply that it is better to frame a promotion as a “free gift” than a “bundle” to increase perceived loss in returning the purchase and thus to decrease consumer product returns. This strategic intervention works especially when the gift is offered by familiar brands.     

The Doctrine of the Mean: Workplace Relationships and Turnover Intention

The present study examines the curvilinear relationships between LMX/TMX and team members' turnover intention simultaneously. That is, members with high LMX, TMX, or both are more likely to have turnover intention. Hypotheses were tested with a sample of 452 nurses, and we adopted the response surface methodology and polynomial regression to test our theoretical model. The hierarchical regression analysis showed that TMX has a U‐shaped relationship with turnover intention but not with LMX. In addition, the results indicate that both the congruence and incongruence of LMX and TMX result in higher turnover intention, but moderate levels of LMX and TMX have the lowest turnover intention. Strengths, limitations, practical implications, and directions for future research are discussed. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

管理者金融危机经历影响企业金融化水平吗？——基于中国上市公司的实证研究

文章以我国2008—2017年非金融上市公司为样本,结合“烙印理论”,考察了管理者金融危机经历对非金融企业金融化水平的影响,研究发现：管理者的金融危机经历对其所在企业的金融化水平具有显著的正向影响,在一系列的稳健性检验后,该结论依然成立。且该效应在融资约束严重的企业和制度环境较好地区的企业中更加显著,而在金融危机期间遭受财务困境的企业中受到明显抑制。拓展的研究表明,经历过金融危机的管理者持有金融资产的动机并不单一,但获利动机更强烈。最后文章还发现,管理者的获利动机和管理者自信可能是金融危机经历影响企业金融化水平的关键作用机制。文章从企业微观层面拓展了非金融企业金融化水平的影响因素研究,并对企业管理者经历对非金融企业金融化的影响及作用机制研究进行了一定的探索。     

基于模态应变能密度理论的网架结构损伤识别方法

为了研究网架结构的损伤检测方法,根据应变能密度理论,提出采用单元模态应变能密度差值作为网架结构损伤识别指标的方法,以损伤单元模态应变能密度差值的大小初步确定单元的损伤程度。分析了5种具有代表性的损伤工况,并在数值计算结果中引入了白噪声。结果显示,在一阶模态下,针对单损伤、多损伤和轻微损伤、严重损伤等不同损伤工况,损伤杆件的模态应变能密度差值均为高值。因此,该方法可以有效识别出网架结构的损伤位置,根据损伤单元的模态应变能密度差值大小初步确定单元的损伤程度,且在一定的噪声水平下具有较强的鲁棒性,对网架结构损伤识别具有参考价值。     

The Effects of Impression Management on Coupon Redemption across Cultures

This research examines the effects of impression management on consumers’ coupon redemption and suggests different underlying mechanisms with respect to cultural self‐construal. Four studies show that, when primed with impression management, individualistic (vs. collectivistic) consumers are more likely to redeem coupons, because individualists believe that coupon redemption creates the impression of being smart. On the other hand, collectivistic consumers are less likely to redeem coupons when coupon usage is visible to others, because they believe that coupon redemption gives the impression of being cheap. These findings are explained within the context of cultural self‐construal and regulatory focus theory.     

关于混凝土四面体截流材料的探讨

通过对比混凝土四面体与特大块石这两种截流材料的抗冲稳定性和施工的方便性,分析了混凝土四面体截流材料在工程应用中存在的问题。指出:①混凝土四面体密度、综合稳定系数、化引球形粒径都偏小,在龙口的抗冲稳定性不如特大块石;②混凝土四面体制作麻烦,成本高,占地面积大,装运困难,抛投强度低,施工不如特大块石方便;③在截流施工中宜优先使用特大块石,慎用混凝土四面体。     

中小企业人力资源管理存在的问题及对策分析

人力资源管理是企业发展与成功的关键因素,在当今社会受到了广泛的关注和重视。而中小企业作为一个特殊的群体,在目前的人力资源管理方面尚不够成熟、完善,已经成为制约中小企业快速发展的瓶颈之一。中小企业要想获得可持续的发展,并在竞争中立于不败之地,就必须结合自身的实际,把握人力这个重要资源,采取积极有效的人力资源管理策略,为企业的发展服务。     

城市历史水系修复规划思路与策略研究——以长春市为例

随着近年来城市水系治理和旧城更新、历史文化复兴的开展,城市历史水系的修复越来越受到各界的关注,如何使历史水系修复与规划设计体系相结合已然成为重要议题。借助于文献综述、历史地图分析、案例的实际应用等方法展开研究,并提出了城市历史水系修复的规划目标、指标和实施途径,以及水系修复项目的工作流程。在此基础上,以长春市老城区为例,对"一纵五横"历史水系的演变过程和现状进行了调研与评估,通过基于水系留存率、内涝黑臭、遗产保留状况等方面情况来确定水系的修复工程时序,提出了治理内涝黑臭、强化水系格局、盘活滨水空间及加强公众参与的修复策略。论文研究成果可为中国其他地区及历史文化名城的水系修复提供一定的参考。     

政府采购残障公共服务的现实困境与对策——以长沙市为例

为应对日益增长的残障公共服务的需求,政府购买非营利组织所提供的残障公共服务是必然选择。本文以长沙市作为个案研究,从购买残障公共服务的现状与困境出发,探讨中国政府购买残障公共服务的经验与不足之处,并提出了相应的对策。