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271.
The technological development of two-way cable communication has advanced rapidly without concurrent public policy development. In an effort to bring the policy issues to light, the authors describe existing US policy in two-way cable communication, identify definitional problems, suggest policies for implementing two-way service, and outline some of the responsibilities of local franchising authorities peculiar to two-way services, particularly in the area of upstream spectrum allocation.  相似文献   
272.
Abstract:   This paper examines the role the options market plays in the dissemination of private information. We find abnormal volume in the options market for three days prior to management forecasts, controlling for concurrent equity volume. Classifying trades as long or short, we find more informed options volume relative to equity volume (1) with relatively greater options market liquidity; (2) when equity is listed on the NYSE or AMEX; (3) for larger surprises; (4) with fewer analysts; (5) for shorter times between the forecast and period end; (6) for good news forecasts; and (7) for smaller percentage institutional holdings.  相似文献   
273.
How should a sales force be managed so as to realize a significant increase in business from new accounts? Data from a survey of industrial sales representatives and sales managers were studied to draw conclusions about this task. The results indicate that in the opinion of sales managers, sales representatives are not spending enough time on new accounts. There appear to be two major reasons: they frequently fail to see the pay-off to themselves in new account development activities, and often they lack the ability to perform these activities effectively. The article also develops a model for successful new account development and a plan for correcting the major problems.  相似文献   
274.
Children's purpose for watching specific commercials affects the impact of the advertising. Viewing commercials for information, either factual or affective, and perceived relevance, as well as attention, are important conditions for behavioral effect. These factors interact with developmental, gender, racial, and cultural variables, to contribute to a differential impact of advertising on these subgroups. © 1995 John Wiley & Sons, Inc.  相似文献   
275.
Increasing efforts at “regionalisation” can be observed worldwide, initiated particularly by the successes of the European Union (EU), the Association of Southeast Asian Nations (ASEAN) and also through the foundation of the North American Free Trade Agreement (NAFTA). What expectations are involved in such amalgamations, what problems arise and how can future opportunities be assessed, briefly: cui bono? The following paper analyses these questions with the help of experiences and information gained by NAFTA and attempts to answer them.  相似文献   
276.
Deforestation is a serious problem in several developing countries which are timber exporters. Export bans on logs, therefore, have been hailed by some as a welfare-improving policy relative to free trade. This paper explores the case for an export ban on an intermediate good whose production generates environmental damage. In this two-good model, a trade-off emerges between achieving the environmental target and raising national welfare. When environmental damage grows rapidly with output, an export ban is likely to raise welfare. However, it is also likely to lead to higher rates of harvesting than are sustainable.  相似文献   
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In the Scientific-Technical Society of the Power and Electrical Engineering Industry

Congratulations to Yurii Konstantinovich Kozyarskii  相似文献   
280.
This paper presents the results of a review of the literature concerning post-disaster and post-crisis recovery for tourist destinations. A total of 64 articles on this topic published in peer-reviewed tourism journals between January 2000 and June 2012 were included in the review. These articles were written on a number of different disaster contexts, including weather-related events (floods and hurricanes), natural disasters (earthquakes and tsunami) and other events (such as pandemics and terrorist attacks). The key themes that emerged included a lack of communication between stakeholders, media sensationalism, the importance of selecting the most effective marketing messages, lack of disaster-management plans, damage to destination image and reputation, and the changes in tourist behaviour following crises and disasters. The review identifies ways to improve the speed and effectiveness of response to disaster, the importance of relationship marketing with loyal customers and the need to quickly repair destination image. Suggestions for future research arising from this review include the urgent need to encourage tourism operators to engage with crisis preparedness and disaster-management strategies and the importance of gaining a better understanding of the consumer response to disastrous events.  相似文献   
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