新经济条件下的我国企业营销创新

与工业经济时代的企业相比,新经济时代企业的宏观和微观营销环境都发生了重大变化.在此形势下,我国企业的营销管理必须有新的突破,从营销理念、营销组织、营销方式,到营销产品、市场都要进行全面持续的创新,方能跟上时代发展的步伐.     

销售渠道风险管理

本文首先建立了一套用以评估销售渠道风险的指标体系，通过建立企业各销售渠道的物元模型，运用物元的可拓性，将销售渠道的建设和管理控制的指标量化，按照统一规范化运算，得出便于比较的优度，从而对各类渠道风险进行排序选择风险最底的渠道。最后，本文以一个算例对评估销售渠道风险模型进行了实证研究。     

毛泽东《论持久战》中的辩证法思想

本文就毛泽东在《论持久战》中所运用的唯物辩证法思想作一浅显的分析,特别是文中对中日双方矛盾特点的分析、敌我优劣形势相互转换等问题所运用的对立统一规律作一简要的分析。     

我国超市发展的现状及对策

文章以即将加入WTO ,世界一些知名的经销商将更多地进入中国市场为背景 ,分析了现阶段我国超市经营中存在的问题 ,提出了相应的对策。     

论城市旅游中央游憩区(RBD)的开发

中央游憩区是现代城市旅游的核心区域之一，主要包括城市商业区和城市游憩区两个区域。其旅游产品有着突出的旅游功能和旅游吸引力。对中央游憩区的开发，要从旅游规划、旅游资源、客源市场、综合环境等方面整体考虑。才能更好发挥其旅游价值，促进城市旅游的可持续发展。     

广告形象性别研究述评

广告形象的性别研究主要从两个方面来进行：一方面是对广告形象性别进行内容分析和描述性阐释。另一方面是研究广告形象的性别因素对受众的影响。在当前广告信息爆炸的背景下。从受众的意识性和无意识性两个角度研究广告形象性别的影响效果成为新的课题。     

铝制船舶结构维修涂装探讨

本文以某型铝制艇为例,论述了铝制船舶结构的腐蚀现状和原因,对维修涂装防护和应用情况进行了分析,并提出了铝制船舶结构维修涂装工作改进的意见和建议.     

基于ELES模型的居民消费行为分析

本文运用ELES模型分析近些年我国居民消费行为情况,并提出相关政策建议.结果表明:我国居民各项消费支出随可支配收入增加而增加;关于精神生活方面边际消费倾向较大,居民储蓄倾向较强烈;收入水平越高,交通通信、衣着类等消费项目的需求量随着收入变化的幅度降低,居民消费各项消费中需求价格弹性最大的为医疗保健类消费.     

“不期而寓”--青年城市配套综合体可行性调研报告

随着时代发展,独居、年轻化已成为租房人群的关键词。观念的升级和住房租赁政策的完善,使得90后的置业观悄然改变。经过市场调查,市面上还没有针对大学毕业生这一群体的长租公寓,多数是针对有一定经济能力的上班族。因此,大学毕业生的住房需求仅仅通过政府采取措施远远无法满足。论文从国家的宏观政策及市场微观细分因素中的人口因素、地理因素、行为因素等方面对“不期而寓”——青年城市配套综合体进行了分析,为项目的推进提供可靠的数据和科学性支持。     

A Flood Forecasting Model that Considers the Impact of Hydraulic Projects by the Simulations of the Aggregate reservoir’s Retaining and Discharging

The hydraulic projects, such as reservoirs, ponds, and paddy fields, have a marked influence on the generation of floods, causing a number of difficulties where hydrological forecasting is concerned. To consider the influence of the hydraulic projects in hydrological forecasting, a modified TOPMODEL is presented in the paper, based on the simulation rules of the aggregate reservoir’s retaining and discharging (ARRD). In the new purposed model, termed as ARRD-TOPMODEL, the hydraulic projects are first aggregated as an equivalent reservoir, then the simulation rules of the aggregate reservoir’s retaining and discharging are determined, finally, the simulation rules are combined with an original TOPMODEL model calibrated using the floods not influenced by the hydraulic projects for flood forecasting. The ARRD-TOPMODEL was tested on the upstream of Wudaogou station basin in Northeast China. The results show that compared to the original model, the qualified rate (i.e., the ratio of the number of floods that meet acceptable criteria and the total number of floods) of runoff forecasting was increased from 73% to 100%. The problems that the overestimation of the runoff at beginning of flood season and after a long drought, as well as that the underestimation of the large flood in middle flood season are both solved, and the flood processes predicted by the new model are more consistent with the observed ones. All of these demonstrate that the newly developed model is superior to the original one and the simulation rules of the aggregate reservoir’s retaining and discharging are capable of accurately accounting for the influence of the hydraulic projects on the floods.