The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions

This research focuses on a previously unexamined risk associated with the widely used new product development strategy of line extensions. Specifically, it explores consumer reactions when line extensions become too visually similar and examines both short‐term and longer term strategies for solving the problem. Examined in the context of consumer durables, specifically, automobiles, the results show that consumers who make categorization mistakes when trying to distinguish between two visually similar product lines have more negative attitudes not only toward the product but also toward the parent brand. The results of Study 1 confirm that providing a design vocabulary that articulates the car's design features is effective in reducing consumer's categorization mistakes. In addition, results of Study 2 indicate that changes to the car's “eyes” (headlights) are more effective than changes to the car's “mouth” (grille) in helping consumers to differentiate among cars in the line.     

Marketing and the law

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes and future trends, is essential. This review will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal factor.     

CONSTRUING ORGANIZATIONAL TEXTURE IN YOUNG ENTREPRENEURIAL FIRMS

In a young entrepreneurial firm, two developmental processes are identified. One reflects the emergence of a social network whilst the other reflects the emergence of a task domain. The concept of ‘organizational dialogue’ is introduced to describe the action strategies through which these two processes are connected. The resulting textures may critically be examined to produce ‘process’ knowledge. It is argued that organizational theory can benefit from more work of this kind.     

Demand relationships and pricing decisions for related products

This paper presents in terms of price changes the theoretical conditions for optimal pricing when products are demand-related. It then suggests an approach which could be used by companies to provide guidance in the pricing of such products over time.     

Towards a Post-Dualistic Business Ethics: Interweaving Reason and Emotion in Working Life

We highlight and challenge the dominance of rationalist assumptions in business ethics that promote and legitimize a privileging of reason over emotion as a source of moral action. We ask whether it is possible for business ethics not only to challenge this hierarchy but to avoid its reversal. We start by exploring some origins of reason-based ethics and relate these to ideas about organization. Here we hint at some popular examples of this kind of ethics and discuss two of its more important sources of inspiration: Kant and Weber. Next, we consider the relationship between bureaucracy and morality before evaluating Bauman's ideas about morality in bureaucratic organizations. We argue that Bauman fails to challenge the dualism between reason and emotion as he inverts the hierarchical relationship between them. Contending that this hierarchization should be abandoned, we explore how the preceding discussion illuminates business ethics and address some consequences of our anti-dualist position.     

The structure and infrastructure of Finnish research literature1

The structure and infrastructure of the Finnish research literature is determined. A representative database of technical articles was extracted from the Science Citation Index for the years 2003–2004, with each article containing at least one author with a Finnish address. Document clustering was used to identify the main technical themes (core competencies) of Finnish research. Four of the pervasive technical topics identified from the clustering (Wireless Networks and Mobile Communication, Signal Processing, Materials Science and Engineering, Chemistry) were analyzed further using bibliometrics, in order to identify the infrastructure of these research areas. Finally, the citation performance of Finnish research in the four pervasive technical topics above, and in other technical topics obtained by analysis of Abstract phrases, was compared to that of two Scandanavian countries with similar population and GDP, Norway and Denmark.     

Mit einem lächeln zum wirtschaftlichen erfolg? Ein beitrag zur design-wahrnehmung von produktgesichtern

Dieser Aufsatz zeigt anhand einer empirischen Studie, wie sich Erkenntnisse aus der psychologischen Forschung mit dem Design von Produkten verknüpfen lassen. Dazu werden Hypothesen aus der Gesichterforschung in die Welt der Produktentstehung übertragen. Anhand von Kaffeemaschinen, die dank der Arbeit eines Grafikers die typischen Merkmale des menschlichen Gesichts aufweisen, lassen sich Rückschlüsse auf managementrelevante Zielvariablen wie Kaufabsicht ziehen.     

Sustainable Tuna – Can the Marketplace Improve Fishery Management?

Tuna is a major global seafood commodity and thus of significance to retailers in most countries, but especially in countries consuming large quantities of canned tuna such as the United Kingdom, United States and many European countries. Some key species are under heavy fishing pressure, and companies realize that without conservation oriented management their future supplies may be in jeopardy. Sustainable sourcing policies are becoming an integral part of supply chains for seafood products. Under the influence of public opinion bodies such as the media and environmental NGOs, many retailers have adopted seafood sourcing policies in the past decade. The business strategy of any particular company in seeking to support sustainable fishing can vary, but may include the pursuit of market opportunities, protection from damaging publicity and corporate social responsibility commitments. Companies that seek to involve themselves in fishery sustainability issues need to be committed to broad based partnerships with other companies and NGOs, and transparency about all aspects of their decision making, intentions and progress. The sustainable seafood movement has proven persistent and adaptable, and this is increasing the number of retailers seeking sustainable tuna. In a demand driven market economy this growth will surely be influential. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment