论企业的品牌战略——以商标法为视角

在世界经济一体化进程中,我国企业知名品牌数量少、档次低,影响其发展壮大,促使其树立品牌战略。从商标法的角度看,品牌设计要符合法律的规定,考虑到不同地区的风俗习惯,尽量使用强商标。商标要及时注册和续展,使用联合商标和防御商标,以防止商标被境外抢注;同时,也要注重商标管理和保护,保证企业的品牌战略顺利实施。     

Time to Keep Fit!

At 7 o'clock at night,Adeline Yue,who works at a foreign company in China, called it a day,packed up her bags and walked to a nearby fitness club to do her daily workout.Dancing with the music,Yue eased away the 10 hours of tired- ness and pressure of work,sweating and panting."I really enjoy coming here,to completely relax myself,and at the same time,work on a healthy body,"she said as she ran on the treadmill.     

强化企事业单位内部审计的研究

随着企事业单位管理的需要,内部审计显得越来越重要。本文通过阐述我国企业内部审计中存在的问题,从内部审计认识、内部审计建设、内部审计人员三个方面进行分析,从中找出对策。     

中国金融业分业经营与混业经营研究

实践表明，混业经营有助于增强金融机构的国际竞争力，促进一国经济的发展，目前已成为全球金融业发展的趋势。就我国而言，从长远的角度来看，混业经营是金融业的必然选择，但短期内尚不具备过渡的条件。由于我国已加入WTO，所以目前应抓住机遇，采取相应的对策，为将来混业经营作好准备。     

我国财务软件的发展趋势

本文针对E时代的要求以及加入世界贸易组织给我国带来的挑战，通过对当前财务软件开发和应用的分析，为我国财务软件发展提供了一些新思路。     

Village Elections,Accountability and Income Distribution in Rural China

1. Introduction The village election was first envisioned by the late chairman of the National People’sCongress (NPC), Mr Peng Zhen, in the mid-1980s to enhance village governance after the commune system was dissolved in China in the early 1980s. In 1987, the NPC passed a tentative version of The Organic Law of the Village Committee (OLVC), and started a 10 year experiment of village elections. In 1998, the NPC formally passed the law and elections quickly spread to the whole count…     

城市堤防工程设计的体会与思考

在堤防建设中,城市堤防的新建和加固占有相当比例。建设城市堤防工程,不能与城市总体建设截然分开。山丘区城市的堤防设计中存在堤防建设与城市建设之间的矛盾,设计中应根据各堤防的实际情况,采用合理的设计方案,并结合采用适宜的景观设计,较好地解决这些矛盾。     

Dynamic scoring: Alternative financing schemes

Neoclassical growth models predict that reductions in capital or labor income tax rates are expansionary when lump-sum transfers are used to balance the government budget. This paper explores the consequences of bond-financed tax reductions that bring forth a range of possible offsetting policies, including future government consumption, capital tax rates, or labor tax rates. Through the resulting intertemporal distortions, current tax cuts can be expansionary or contractionary. The paper also finds that more aggressive responses of offsetting policies to debt engender less debt accumulation and less costly tax cuts.     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

Asymmetric volatility in the foreign exchange markets

We examine the presence or absence of asymmetric volatility in the exchange rates of Australian dollar (AUD), Euro (EUR), British pound (GBP) and Japanese yen (JPY), all against US dollar. Our investigation is based on a variant of the heterogeneous autoregressive realized volatility model, using daily realized variance and return series from 1996 to 2004. We find that a depreciation against USD leads to significantly greater volatility than an appreciation for AUD and GBP, whereas the opposite is true for JPY. Relative to volatility on days following a positive one-standard-deviation return, volatility on days following a negative one-standard-deviation return is higher by 6.6% for AUD, 6.1% for GBP, and 21.2% for JPY. The realized volatility of EUR appears to be symmetric. These results are robust to the removal of jump component from realized volatility and the sub-samplings defined by structural-changes. The asymmetry in AUD, GBP and JPY appears to be embedded in the continuous component of realized volatility rather than the jump component.