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121.
122.
Ajay Menon Bernard J. Jaworski Ajay K. Kohli 《Journal of the Academy of Marketing Science》1997,25(3):187-200
The authors examine the role of organizational factors affecting interdepartmental interactions and their subsequent effects
on product quality. Results from a national study suggest that product quality is affected by interdepartmental conflict and
connectedness. Importantly, the linkage between interdepartmental conflict and product quality appears to be robust across
varying levels of market turbulence and technological turbulence. In contrast, interdepartmental connectedness appears to
be more important for product quality under conditions of high market and technological turbulence. The results also indicate
that interdepartmental interactions are influenced by leadership characteristics (risk aversion of top managers), reward system
orientation, and organization structure (centralization, departmentalization, and hierarchical levels). Managerial implications
and directions for future work are proposed.
His research interests focus on marketing strategy, marketing management, and new product management. His work has appeared
in theJournal of Marketing, Journal of Business Research, and other journals.
His research focuses on implementing and controlling marketing, market/environmental orientation, and customer responses to
advertising. His work has appeared in theJournal of Marketing, Journal of Marketing Research, Review of Marketing, and other journals.
His research interests include market orientation, marketing strategy, sales management, and industrial marketing. His work
has appeared in a number of journals including theJournal of Marketing, Journal of Marketing Research, andStrategic Management Journal. 相似文献
123.
The development of a standardized student evaluation form 总被引:1,自引:0,他引:1
David J. Lill Ph.D. 《Journal of the Academy of Marketing Science》1979,7(3):242-254
The original purpose of student evaluations was to provide feedback to the instructor to improve his/her teaching. However,
the use of student evaluations in assessing promotion and tenure decisions is becoming increasingly apparent. Given that students
represent one valuable source of evaluation data, the task involves gathering the information so as not to bias or influence
the results. Thus, the objectives of this report are to discuss the methodology and pitfalls in the construction of a data
collection instrument, and produce a “model” student evaluation form that may serve as the basis for establishing validity
by having the academic community put it to the test. 相似文献
124.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
125.
126.
Firman J 《Hospital materiel management quarterly》1991,12(3):22-25
The literature demonstrates that the concept of case management offers quality, patient-centered care. Case management promotes the wise utilization of resources and has economic advantages. The benefits of case management are widespread. Everyone concerned with patient care is affected positively, including the patient, family, caregivers, and the facility itself. The benefits far outweigh the potential problems outlined in the literature, and these problems can be eliminated with proper education. The movement toward the use of case management makes good business sense. It will continue. 相似文献
127.
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130.
J. R. Jeffery 《International Journal of Technology and Design Education》1991,1(3):141-151
This paper has grown out of a long standing personal concern that the current approaches to design teaching are too narrowly based and that they can distort the very activity that they set out to encourage. A survey of the comments made in Examiner's Reports of pupil's work in public design examinations during 1986 & 1987 provides some insight into the difficulties that pupils experienced in carrying out their design activities.Design activity in schools developed from the beginnings initiated by the curriculum development projects of the late 1960's and early 1970's. These put forward methodical approaches to designing which have become widely used in UK secondary schools and which are now firmly embedded in the publications and project assessment framework of the current national examinations.The present study suggests that, while these methodical approaches clearly work, they imply a logical progression of thought which does not necessarily parallel the pattern of human thinking. It is recognised that pupil's design folios written up at the end of a project can be made to describe a logical, systematic procedure which has more to do with the assessment framework than the actual developments of design ideas during the project. Indeed, teachers and candidates were being actively encouraged to base their work on these structured frameworks:The actual style and quality of the folder presentation is also important. This is particularly so when working to a detailed mark scheme. Certainly it is easier to mark a folder which broadly follows the pattern of the mark scheme than one which is very erratic. Teachers are advised as to the advantages of using the mark scheme as a teaching tool and as a guide for folder presentation. NEA, 1986.Finally, the paper examines some more recent developments in the procedural models of design activity and the way in which professional designers approach their work. These insights provide an indication of the way forward for school design work and its assessment. 相似文献