Digitalisierung im Gesundheitswesen — zwischen Datenschutz und moderner Medizinversorgung

The digital transformation of the healthcare branch is important and unstoppable. The enormous possibility of digitalisation to redesign and enhance processes has been shown in other branches. Digital technologies offer the similarly large potential to improve the quality and efficiency of healthcare services. However, in terms of digitalisation, the German health system lags behind other European countries. But given a lack of available evidence, the effects of the digitalisation of the healthcare system cannot be reliably evaluated. Digital access to patient data necessitates constructive error cultures in organisations in order to limit defensive medicine. And digital access to health information necessitates individual competence in searching and using this information for participatory decision-making. As with all technological progress, information security is very important in order to gain citizens’ confidence in a digital healthcare system. Thus, it is necessary to simultaneously pursue both enhanced privacy standards and state-of-the-art medical technology.     

Kalte Progression wird nach Einführung der Schuldenbremse ein zunehmendes Problem

As taxpayers typically pay relatively little attention to low levels of inflation induced income tax bracket creep, policy makers tend to regularly postpone correction of this problem. Eventually, however, the fiscal illusion fades away, and political pressure for tax relief arises once the cumulative increase of the average tax rate exceeds a critical threshold. Using Germany as an example, it is shown that bracket creep can provoke revenue cycles in public budgets that hinder governments’ compliance with the numerical budget rules. An indexation of the tax tariff, which would provide an automatic correction for bracket creep, could prevent such fluctuations and thus provide a favourable framework for the debt brake.     

What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising

This study introduces the concept of attractiveness similarity, empirically examines its main effect and whether it moderates the effect of endorser attractiveness on consumer responses to advertising. The results show a positive main effect of attractiveness similarity over and above the mere effect of endorser attractiveness. In addition, a consistent moderating effect of attractiveness similarity on the effect of endorser attractiveness emerges: attractiveness similarity buffers against the less positive effects of lower levels of endorser attractiveness (i.e., it compensates for lower levels of endorser attractiveness). Overall, these findings reveal attractiveness similarity as a new variable in endorser advertising, which has important managerial implications. Advertising campaigns employing averagely attractive endorsers should pay special attention to attractiveness similarity.     

Thesen und Gegenthesen

Summary Theses and Counter-theses. Notes to Milton Friedman’s monetary concept of “New Liberalism.” —This paper summarizes Milton Friedman’s most important statements concerning problems of national money supply and credit policy into the following seven theses, to each of which the author opposes a counter-thesis. Thesis 1: The total amount of money in circulation is the most important monetary factor. Counter-thesis 1: The liquidity balance is the most important monetary factor. Thesis 2: The total amount of money influences nominal income and prices. Counter-thesis 2: Expenditure influences the amount of money. Thesis 3: The total amount of money can be manipulated by monetary policy. Counter-thesis 3: The amount of money in circulation cannot be manipulated. Thesis 4: Bank credits should be curtailed. Counter-thesis 4: Bank credits should be directed. Thesis 5: Monetary policy only with open market transactions. Counter-thesis 5: Credit policy through several combined instruments. Thesis 6: Price stability through a continuous development of the amount of money in circulation. Counter-thesis 6: Price stability through a continuous development of bank liquidity. Thesis 7: Monetary policy instead of fiscal policy. Counter-thesis 7: Credit policy and fiscal policy.

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Résumé Thèses et contre-thèses. Remarques au sujet de la notion monétaire ?New Liberalism? de Milton Friedman. —Cet article résume les propositions les plus importantes de Milton Friedman concernant les problèmes de l’approvisionnement national en argent, et de la politique de crédit, en les présentant sous forme de sept thèses, à chacune desquelles l’auteur oppose une contre-thèse: Thèse 1: Le total de l’argent en circulation représente le facteur monétaire le plus important. Contre-thèse 1: Le solde de liquidité est le facteur monétaire le plus important. Thèse 2: Le total de l’argent en circulation exerce une influence sur le revenu nominal et les prix. Contre-thèse 2: Les dépenses exercent une influence sur le total de l’argent. Thèse 3: On peut contr?ler le total de l’argent en circulation par des mesures de politique monétaire. Contre-thèse 3: On ne peut pas exercer d’influence sur le total de l’argent en circulation. Thèse 4: II faut arrêter les crédits bancaires. Contre-thèse 4: II faut diriger les crédits bancaires. Thèse 5: Politique monétaire seulement avec des transactions de marché ouvert. Contre-thèse 5: Politique de crédit au moyen de plusieurs instruments combinés. Thèse 6: Stabilité des prix grace à un développement continu du total de l’argent en circulation. Contre-thèse 6: Stabilité des prix grace à un développement continu de la liquidité des banques. Thèse 7: Politique monétaire au lieu de politique fiscale. Contre-thèse 7: Politique de crédit et politique fiscale.

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Resumen Tésis y antitesis. Comentarios sobre el concepto monetario del ?New Liberalism? de Milton Friedman. —En el presente trabajo el autor sintetiza las principales afirmaciones de Milton Friedman sobre problemas de provision de dinero y de política crediticia en siete tésis a las que opone otros tantos contraargumentos: Primera tesis: El volumen de dinero es la variable monetaria más importante. Contraargumento: El saldo de liquidez es la variable monetaria más importante. Segunda tesis: El volumen de dinero incide en el ingreso nominal y los precios. Contraargumento: Los gastos inciden en el volumen de dinero. Tercera tesis: El volumen de dinero puede ser regulado a través de la política monetaria. Contraargumento: El volumen de dinero no puedo ser regulado. Cuarta tesis: La creaci?n de crédites bancarios ha de ser reprimida. Contraargumento: La creaci?n de crédites bancarios ha de ser regulada. Quinta tesis: La politica monetaria debe basarse exclusivamente en operaciones del Banco Central en el mercado abierto. Contraargumento: La politica monetaria debe consistir en la aplicaci?n combinada de varios instrumentes. Sexta tesis: La estabilidad de precios se logrará por medio de una evolución continua de la masa dineraria. Contraargumento: La estabilidad de precios se logrará mediante una evolutión continua de las disponibilidades liquidas de la Banca. Séptima tesis: La politica coyuntural debe valerse de operaciones monetarias y no de operaciones fiscales. Contraargumento: La politica coyuntural debe valerse de operaciones tanto monetarias como fiscales.

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Riassunto Tesi e controtesi. Osservazioni all’abbozzo monetario del ?New Liberalism? di Milton Friedman. —Le affermazioni più importanti di Milton Friedman sui problemi dell’approvigionamento nazionale del denaro e della politica di credito sono riassunte nel présente saggio nelle sette tesi seguenti, alle quali l’autore di volta in volta contrappone una controtesi: Tesi I: La quantità di denaro è la più importante grandezza monetaria. Controtesi I: II saldo di liquidità è la più importante grandezza monetaria. Tesi II: La quantità di denaro influisce sul reddito nominale e sui prezzi. Controtesi II: Le spese influiscono sulla quantità di denaro. Tesi III: La quantità di denaro puó essere diretta dal punto di vista della politica monetaria. Controtesi III: La quantità di denaro non puó essere influenzata. Tesi IV: Creazione di credito délie banche deve essere ostacolato. Controtesi IV: Creazione di credito délie banche deve essere diretto. Tesi V: Politica monetaria soltanto con transazioni di mercato aperto. Controtesi V: Politica creditizia con l’impiego combinato di più strumenti. Tesi VI: Stabilità dei prezzi mediante sviluppo continuo della quantità monetaria. Controtesi VI: Stabilità dei prezzi mediante sviluppo continuo della liquidità bancaria. Tesi VII: Politica monetaria invece di politica fiscale. Controtesi VII: Politica creditizia e politica fiscale.

     

Ist mehr Innovativität im Marketing besser? Achtung,nicht-lineare Effekte!

Wie innovativ sollten Unternehmen ihr Marketing gestalten? Ist mehr Innovativit?t immer sinnvoll? Antworten auf diese Fragen gibt dieser Beitrag. Ausgew?hlte Fallstudien und eine empirische Studie belegen, dass zus?tzliche Innovationsanstrengungen ab einem bestimmten Ma? negativ wirken k?nnen.     

An empirical analysis of green supply chain management in the German automotive industry

The purpose of this paper is the empirical investigation of the status quo of green supply chain management in the German automotive industry from a practitioner's point of view. Several aspects of green supply chain management, such as the point of time of implementation, the driving forces, the relevance of intended goals and their particular realization and the adoption of eco‐programs with suppliers and customers as well as internal and external barriers are analyzed. Furthermore, the link to different performance criteria is tested by inductive statistics in order to show the potential of green supply chain management for competitiveness. For this study, managers from the automotive supply industry in Germany were asked about their estimations in this regard. The main conclusion is that managers express the need for green supply chain management on the one hand but also see corresponding problems in terms of required resources on the other hand. Furthermore, the analyses show that green supply chain management leads to higher performance in terms of several performance criteria. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.     

Technology Sharing in Manufacturing Business Groups

Technology represents the primordial force for companies and organizations in securing long‐term competitiveness. In the intensive search to access new technology, organizations are more and more looking beyond the borders of the focal firm and becoming involved in various networks with suppliers, consultants, partners, and others. However, the distinction between the focal firm, on the one hand, and networks, on the other, is in this paper argued to be too extensive without intermediating nuances. Less focus is given to an in‐between perspective configured by business groups or concerns here defined as parent corporations with subsidiary companies. It is this perspective of business groups with characteristics between individual firms and open networks that is of interest in this paper. The focus is on manufacturing business groups in which the companies will typically have individual as well as common technologies. The research aim is to develop a framework to be used as an analytical tool for understanding and organizing technology sharing in manufacturing business groups. The research approach was to study technology sharing in a natural setting combining multiple in‐depth sources of evidence in a clinical research setting. A prestudy identified key dimensions in classifying cases leading to four clusters of typified cases. Data were gathered from meetings with 24 managers from various research and development (R&D) units who met regularly every other week during seven months, in‐depth interviews, internal documents and protocols, and workshops. Following the clinical field‐study approach, findings are theoretically validated in relation to literature. The analysis identifies and depicts four different types of technology‐sharing scenarios in manufacturing business groups. Each type has particular characteristics of its own. The four scenarios together provide a synthesized portfolio with different types of dimensions. A first dimension makes a distinction between sharing new technology development versus existing technology. Another distinguishes between technologies aimed at the whole business group and those aimed at specific segments. The two dimensions together comprise four different types of technology‐sharing alternatives. Each one of them can be used at the focal firm, and together, they are applicable from a business group perspective comprising technology‐sharing portfolios of manufacturing business groups.     

MONOPOLISTIC LOCATION CHOICE IN A TWO‐SIDED HOTELLING MODEL

We analyse the optimal location choice of a monopolistic firm that operates two arbitrarily located platforms on a two‐sided market. By extending the traditional Hotelling framework, we show that the optimal platform locations are equivalent to the one‐sided benchmark if both sides are either restricted to single‐ or multi‐homing. In the mixed case (one side single‐homes, the other one multi‐homes), the optimal platform locations are in line with the respective symmetric case. If the monopolist is restricted to choosing the same location on either side of the market, the optimal locations are determined by the relative profitability of the market sides.