A study of venue marketing mix for MICE industry in Thailand

The objectives of the research are to determine the important factors and the performance factors of the attributes in selecting venues （particularly convention hotels and convention centers） through investigating the meeting planners＇ set of needs and to identify factors and attributes relating to the venue marketing mix for MICE industry in Thailand. This paper has applied the hospitality and the tourism marketing mixes that are important to the MICE destination selection （particularly venues） for creating a new venue marketing mix. Therefore, the study is based on the importance levels of venue selection through each marketing mix factors including all attributes in the meeting planners＇ perspectives on behalf of their organizations, which will be able to reflect a set of their real needs that could bring about development of a venue marketing mix model that exclusively accommodates MICE organizers. The data was collected using self-administered questionnaires from 229 meeting planners. Statistically significant determinants of the meeting planners＇ overall importance levels indicated that in all of the 8 marketing mix factors （68 attributes）, the people factor was perceived to be the most important factor. The package factor was perceived to have a moderate level of importance. The other factors perceived to be important included Product, Price, Place, Promotion, Physical evidence and Process. It is also found from the factor analysis that the new venue marketing mix contained 8 marketing mix factors with 61 attributes for venue business in Thailand. It is recommended from the research findings that venue management be more concerned with and focus on the attributes of the people factor.     

不堪回首的“6·15惨案”——中国足球被一纸合同谋杀

6月24日晚,中国足协、国管部及国家男足就6月15日中国男足在与泰国队的热身赛中以1:5失利公开致歉,并表示,中国足协与卡马乔进行了沟通,目前已和卡马乔就终止合作初步达成一致,下一步将由双方律师就相关细节进行谈判,但在签署解约协议之前还不能视为解约。为了悲剧不再重演,让我们再度回顾不堪回首的《6·15惨案》。     

泰国看重成都物流市场

泰国将投资不少于3000亿泰铢用于物流建设方面,希望将泰国打造成东盟物流和航运中心。中国是泰国最为重视的国家之一,泰国商务部已在成都设贸易办事机构,成都将成为泰国产品在中国西南地区的重要市场。     

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