邮政系统服务质量模糊综合评价研究

邮政系统服务质量取决于各项邮政业务,邮政业务的服务质量取决于顾客的评价。以陕西省为例,利用陕西省邮政服务状况的调查数据对邮政系统服务质量进行了模糊综合评价。模糊综合评价的结果有赖于调查数据的代表性、评价指标体系的完善程度和评价指标的权重。     

商检条款不容忽视——如何防范外商利用商品质量问题拖欠货款

商检条款是进出口贸易合同中的一项重要条款,然而又往往是买卖双方在订立合同时容易忽略的条款。本文阐述了商检条款的重要作用,订立商检条款所涉及到的主要问题,并提出了完善商检约定规避外贸风险的建议。     

Can good marketing carry a bad product? Evidence from the motion picture industry

We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion picture context, in which product quality is difficult for consumers to anticipate and information on product success is available for different points in time, we model the effects of studio actions and movie quality on a movie’s sales during different phases of its theatrical run. For a sample of 331 recent motion pictures, structural equation modeling demonstrates that studio actions primarily influence early box office results, whereas movie quality influences both short- and long-term theatrical outcomes. The core results are robust across moderating conditions. We identify two data segments with follow-up latent class regressions and explore the degree of studio actions needed to “save” movies of varying quality. We finally offer some implications for research and management.     

基于“学习曲线”效应的长期质量成本模型

企业质量管理中存在“学习曲线”效应。在传统质量成本模型中引入累积产量和学习率 ,形成了长期质量成本模型。该模型长期质量成本随累积产量的增加而下降 ,而不同时期的最适宜质量水平随累积产量的增加而提高并趋近于零缺陷水平。该模型的结果与六西格玛管理实践一致     

顾客心理受权与服务质量和满意感的实证研究

目前，大学生旅游已成为旅游业新的利润增长点，是旅游企业不可忽视的一个市场群体。通过在广州市的三所大学进行了一次实证研究，探讨了顾客心理受权的组成成分及其与服务质量和顾客满意感之间的关系。数据分析结果表明，顾客的消费能力、消费自主权、影响力是顾客心理受权的组成成分。顾客心理受权对服务质量和顾客满意感存在显著影响。     

关注民私企业的规模化困境——对四川省新津县民私企业发展状况的调研

民私企业在经过“挣扎生存”阶段向规模化稳定发展阶段提升的过程中,因其管理不规范,业主素质限制、决策个人化、地方经济环境诱导驱使而易于陷入困境。必须加强企业内部决策、管理机制建设和外部市场化、法治化、公民化运行环境的构建,方能降低风险,促进民私企业上规模、上档次。     

通过软件测试提高航空电台软件质量

为了提高软件质量，进行软件测试是一种重要手段。介绍了软件测试的基本流程和方法，并通过实例验证了方法的有效性。     

Role of Forgetting in Memory-Based Choice Decisions: A Structural Model

We propose a structural model to investigate the impact of forgetting on consumers' brand choice decisions in frequently purchased products. Forgetting results in consumers imperfectly recalling their prior brand evaluations when making a purchase decision in the category. We conceptualize the imperfect recall by positing that consumers recall their prior evaluations with noise. Based on prior research in the behavioral area, we characterize the extent of forgetting as an increasing and concave function of time. Our framework generates analytical results on the impact of forgetting on consumers' brand evaluations and their consequent purchase behavior. We calibrate our model using scanner panel data for liquid detergents. Furthermore, we obtain insights into the consumers' extent of forgetting in the category, extent of learning, predicted price elasticities and implications on state dependence and habit persistence. Our results underscore the importance of modeling consumers' ability to recall only imperfectly.     

论内审价值实现途径

服务的内向性是内部审计的基本特点,建立新型审计管理体制,加强法制建设,提高法治水平及更新内部审计思维观念,处理好内审与外审的关系,监督与服务的关系,不断提高审计人员素质是实现内审价值的有效途径。     

试论化工产品的标准、质量和生产的关系

通过在化工产品质量管理工作中遇到的各种具体问题,归纳阐述了化工产品的标准、质量和生产之间的关系.质量工作者必须要了解化工产品的生产工艺条件和原材料,必须全面严格执行标准,方可判断化工产品质量的优劣及符合标准与否;方可及时发现产品质量问题,为生产提供改进方案或完善生产操作条件,从而确保或提高产品质量.也就是说必须从标准入手,以质量检验结果为依据,来判断产品质量的优劣和生产操作是否正常、合理.