Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Positive outcomes of loyalty programs are clear for firms, yet little research examines customer perceptions. To address this gap, this article investigates various perceived benefits of loyalty programs using a multi-benefit framework based on utilitarian, hedonic, and relationship literature. Two quantitative studies, involving 658 French members of loyalty programs, provide a 16-item scale that measures five types of perceived benefits: monetary savings, exploration, entertainment, recognition, and social benefits. The five dimensions have different impacts on satisfaction with the program, loyalty to the program, and perceived relationship investment of the firm. This article offers a discussion of the theoretical and managerial implications of these findings for relationship marketing strategies.     

上海市产学研合作效率评价——基于分行业数据的DEA分析

通过建立产学研合作创新效率的评价指标体系,应用数据包络分析(DEA)方法对上海市13个主要制造业的产学研合作创新效率进行了实证分析。结果表明,上海市政府研发投入的力度较大,产学研合作的体制正在形成,但是尚有一些行业其研发投入的效率还有待提高。因此,在推动产学研合作的过程中要注重竞争机制的引入,同时发挥市场导向与政府引导的作用,不断探索新的产学研合作方式,并结合行业特点动态调整政府介入的方式,因地制宜地制定产学研合作创新的政策,提高产学研合作创新的效率。     

黑龙江省创新型中小企业成长环境评价研究

构建了评价创新型中小企业成长环境的指标体系,用层次分析法确定各级指标的权重,运用灰色系统评价方法对黑龙江省创新型中小企业的成长环境进行综合评价,并对评价结果进行了分析,从宏观上提出了优化黑龙江省创新型中小企业成长环境的对策建议。     

American step-up and step-down default swaps under Lévy models

This paper studies the valuation of a class of default swaps with the embedded option to switch to a different premium and notional principal anytime prior to a credit event. These are early exercisable contracts that give the protection buyer or seller the right to step-up, step-down, or cancel the swap position. The pricing problem is formulated under a structural credit risk model based on Lévy processes. This leads to the analytic and numerical studies of several optimal stopping problems subject to early termination due to default. In a general spectrally negative Lévy model, we rigorously derive the optimal exercise strategy. This allows for instant computation of the credit spread under various specifications. Numerical examples are provided to examine the impacts of default risk and contractual features on the credit spread and exercise strategy.     

Local Retail Segmentation Using the CETSCALE

Abstract

The CETSCALE was used to segment a local retail luxury sedan market into pro-import and anti-import groups. Four versions of a newspaper advertisement for both Cadillac and Lexus luxury sedans were tested across these two segments. Non-comparative, weaker indirect comparative, stronger indirect comparative, and direct comparative advertising headlines were used in a between-subjects design. An existing automobile dealership selling both Cadillac and Lexus brands was used as the test sponsor. Results unexpectedly indicate that the pro-import segment favors the hard-hitting direct comparison format significantly less than the anti-import segment, finding it less believable, likable, convincing, and professional, plus more boring.     

中国政府公务人员规模和结构的实证分析

中国现有政府公务人员规模总量较大,能够适应政府履职的需要,面临的主要问题是膨胀压力巨大、分布结构不尽合理。调整的思路是结合行政体制改革,在控制总量的前提下加大分布结构调整的力度,提高人员使用效率。     

基于改进的DEA/AHP模型的人工成本投入产出效率评价

通过采用0.1-0.9标度这种更为简便实用的判断尺度,建立了具有完全一致性的互补判断矩阵,妥善解决了AHP判断矩阵的一致性问题,改进了DEA/AHP模型。并基于DEA模型和改进的DEAHP模型分别对盐城市22个行业2009年的人工成本投入产出进行效率评价分析。研究结果显示,基于改进的DEA/AHP模型的评价结果更加具有可区分性,具有更高的解析能力。     

中国养老金隐性债务规模估算

随着我国养老保险体制的转轨,现收现付制下形成的隐性债务开始显性化,形成了庞大的统筹资金缺口.而解决养老金隐性债务的基本前提是要准确测算债务规模.本文在分析隐性债务来源的基础上,将我国参保职工分为五类,采取个体成本法精算出2008年初的养老金隐性债务规模.     

Economies of scale and scope in the European banking sector

In this article, using the data of 2008, we try to describe the impact of scale and product differentiation in 282 European banks. While evidence of the economies of scale is less clear, the results obtained using a translogarithmic function system show that significant economies of scope do exist even for new banking products like derivatives.

规模扩大对高中学校组织结构的影响

学校规模与组织结构变迁之间存在着密切关系,本研究希望通过探讨规模扩大对学校组织结构的影响,分析现存的问题,并提出建议。