Research on Firm Size, Firm Performance and Internal Auditing Modes——Based on Listed Manufacturing Companies of China

This paper is based on the samples of listed manufacturing companies of China, taking the financial performance as criterion, and then does research on the firm performance with different internal auditing modes, using Cross-sectional data to analyze the distribution of internal auditing modes and the characteristics of the firm performance. The conclusion is that setting up internal auditing is good for the development of companies, but the function of internal auditing has not been widelv fulfilled.     

建立健全内部审计制度的思考

本文从建立健全企业内部控制制度入手，分析了内控与内审的关系；其次，从分析我国内审现状着手，陈述了内审现状不容乐观；最后，在具体如何强化方面，主要涉及内审的职能转变、结构模式的转变、人员素质的提高及多元化、与外部审计的结合，事后审计向事前事中审计的转变及向行业管理转变建立内审职业规范等措施。     

论企业的非线性性质

企业作为一个系统,其关键特征是系统的非线性。我们以Adam Smith的大头针工厂作为简单的示例,从个体的生产函数推导出一个非简单加总的总体生产函数,从知识的角度不失一般性地解释了企业非线性性质的来源,并对已有的关于企业性质的论述做了简单的评论。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

内部审计面临的新问题及出路

当前，我国建立社会主义市场经济体制，实行现代企业制度。在这种条件下，怎样摆正内部审计的位置和充分发挥内部审计的作用，则是需要解决的一个理论问题和实践问题。本文就目前我国内部审计的现状及完善措施提出一些看法。     

现代企业制度下的内部审计

在现代企业制度下,只有建立与之相适应的内部审计模式,才能真正发挥内部审计的服务作用,实现内部审计的效益作用.     

试论循环经济价值链及其运行

企业必须按照自然生态体系，将经济活动高效有序地组织成一个循环经济模式，实现以最小的资源消耗，最小的污染获取最大的发展效益。循环经济的正常运行，必须有价值链的支持，因此，循环型产业的价值形成机制是循环经济持续发展的关键。企业是实施循环经济的最终策动力和执行主体。因此，循环经济特别是循环经济价值链能否形成已成为企业持续发展的重要因素。     

国有公司财务监督问题研究

现行的国有公司财务监督中缺少真正代表国有资本所有者行使监督职权的机构和人员，董事会、监事会和财务人员管理体制的缺陷以及外部审计监督的不力使得国有公司经营管理者有机会违规获取个人利益，结果必然导致国有资产流失。应考虑建立国有公司出资者监督代表的再监督制度和对财务监督人员的激励约束制度，推行国有公司年报审计的公开招标制。     

Top executive gender diversity and financial reporting quality

We examine whether gender diversity of chief executive and chief financial officers (CEOs and CFOs) is associated with financial reporting quality. The CEOs and CFOs of publicly traded companies are both required to certify the appropriateness of their financial statements and annual disclosures. We argue that gender diverse dyads (groups) of executives can bring different perspectives and professional skepticism to financial reporting. Using a sample of different CEO/CFO gender dyads during 2006–2019, we postulate and find evidence of higher accruals quality among firms led by gender-diverse dyads compared to accruals quality reported by firms led by all-male CEO/CFO pairs. Additional analyses reveal that the auditors of firms with gender-diverse executive dyads issue audit reports later, charge higher audit fees, and are more likely to be one of the Big 4 firms. These findings support the view that top executive gender diversity enhances financial reporting quality, which has important implications for corporate governance mechanisms.     

CEO power and annual report reading difficulty

We examine the impact of CEO power on reading difficulty of corporate annual reports. We find that CEO power is positively related to reading difficulty, implying that annual reports of corporations with powerful CEOs are difficult to read and understand. More importantly, we find that the relation between CEO power and reading difficulty is moderated by earnings performance or corporate governance. Additional findings suggest that this relation becomes stronger for firms with lower financial reporting quality or for CEOs with shorter tenure. Our study not only joins the debate on the consequences of powerful CEOs but also uncovers several factors that moderate the relation between CEO power and annual report reading difficulty.