Impact of Reputation and Promotion on Internet Auction Outcomes: Finnish Evidence

The purpose of this article is to explore the impact of seller’s reputation and promotional methods on auction outcomes in the Finnish online auction website, Huuto.net. Multiple linear and logistic regression analyses are used to test a set of hypotheses. The dataset consists of 227 auctions of iPhone 4S 16 GB mobile phones posted for auction by 138 individual sellers. The main finding is that sellers who have acquired a free identification from Huuto.net achieve a hefty increase in the final sales price. Sellers who have not established an online reputation achieve considerably lower closing prices at auction. An increase in negative feedback points reduces the final sales price. Purchasing display-enhancing promotional options does not increase the price but may improve probability of sale. Establishing reputation, avoiding negative feedback, and acquiring identification pay off. The promotional options associated with fonts and colors are not worth the cost.     

企业集群内社会资本演进的动力机制研究

本文从经济社会学的视角指出,企业集群内社会资本是一种摄取稀缺资源并由此获益的能力,它随着企业集群这一产业组织的成长发展而不断演进,据此提出了企业集群内社会资本演进的一般过程.对其演进过程,运用动态博弈模型分析了企业集群内社会资本演进的动力机制--声誉机制.     

Strategic and tactical price decisions in hotel revenue management

Dynamic pricing techniques allow using a number of variables in a tactical way compared to standard catalogue prices. This study merges in a conceptual model the relevance of the tactical and the strategic dimension of these variables, classified according to their tangible, reputational or contextual nature.To empirically validate the hypotheses, a database of 21.596 price observations was retrieved from booking.com. The study presents a hedonic price function, using the Shapley-Owen decomposition of the R-squared to elicit the importance of each group of factors. Further, a hierarchical cluster analysis measures the presence of heterogeneity across operators.The results show that online reputation is gaining importance over the traditional star rating. Despite the tangible variables remain of paramount importance, the findings suggest the relevant role of contextual variables in short-run price variations. The players operating in the tourism and hospitality industries should integrate these findings when designing pricing strategies.     

CFO审计师经历、旋转门现象与会计稳健性

到客户管理层就职是会计师事务所审计师的一个重要职业选择,但监管机构对审计质量和企业财务报告质量的担忧引发了对此类现象的严格监管.本文基于2002年~2011年我国A股上市公司CFO的变更事件,从审计师的职业谨慎性出发,探讨了CFO审计师经历、"旋转门"现象对上市公司会计稳健性的影响.研究发现:CFO审计师经历能提高会计稳健性;"旋转门"现象并没有削弱公司会计稳健性;相比仅有审计师经历的新聘任CFO,"旋转门"现象下的CFO能更快地融入新公司并发挥作用.     

信誉资本与会计诚信契约的自动履行

由于受到 "成本--效益"因素的制约,会计诚信契约的强制履行不可避免存在履约盲区,信誉机制在会计诚信契约的自动履行中的作用不可或缺.信誉机制对会计诚信契约自动履约范围大小由会计规则执行者的私人履约资本决定,因此,建立一个有利于私人履约资本生成和积累的社会制度环境是提高会计诚信水平的重要途径.     

基于声誉视角的企业社会责任实施策略研究

企业应当如何寻求社会责任与社交媒体交融背景下的企业社会责任(CSR)实施策略?这已成为全球经济面临的现实难题,对于处在声誉压力下的中国企业更是如此。文章通过全面回顾"声誉机制与CSR之间存在关联"的相关研究成果,以来自中国的两家企业(联想与宏碁)为商业案例,从公司治理、工作环境以及企业公民实践三个维度对其CSR实践进行了详细比较与系统分析,以期验证西方学者提出的"声誉机制对CSR实施策略具有正面影响效应"观点。结果表明:声誉机制确实可以促进企业加强自我约束,选择负责任的商业实践,成为法律规制、政府监管等正式制度的有益补充和替代,对中国企业来说也不例外。最后,结合中国企业现实处境,文章提出从回报角度认知CSR、取得行业标准认证、从局部小处起步等将CSR策略性融入到企业日常运营中的几点启示。     

Improving the Effect of Guarantees: The Role of a Retailer's Reputation

This research examines the interaction of two cues, retailer reputation and guarantees on evaluations. Extending Mandler's (1982) incongruity framework, we illustrate across three studies how moderately incongruent signals can be combined to enhance evaluations. Unique to our application of moderate incongruity, however, is the fact that guarantee cues can be incongruent with the retailer's reputation, in terms of domain (e.g., price matching guarantee (PMG) offered by provider whose reputation is based on service, not pricing) or valence (e.g., PMG offered by retailer known for carrying expensive merchandize). This dual perspective on the source of incongruity (domain or valence) is important and highlights when guarantees enhance evaluations.     

Audit report information content and the provision of non-audit services: Evidence from Spanish lending decisions

This study examines whether auditor economic independence affects the information content of going concern audit reports in the European setting. We conduct an experiment where 80 experienced Spanish loan officers from the second largest European commercial bank review a loan request under two lending scenarios: (1) a potential borrower receiving an unqualified but modified going concern opinion, and (2) a potential borrower receiving a qualified going concern opinion. Auditor economic independence, measured by the provision of non-audit services (NAS), is manipulated (absence vs. presence of significant NAS). We find that a qualified going concern audit report is interpreted as a primary warning signal (death penalty). However, the provision of NAS acts as a second order mechanism that only activates loan officers’ professional skepticism in the case of an unqualified but modified going concern report scenario. Therefore, we find evidence suggesting that the potential negative impact of a perceived lack of auditor independence depends on the nature of the audit report. Our findings have important implications for the European regulator, which is currently considering establishing an auditor independence regulation framework similar to that in the United States of America.     

重大突发公共卫生事件背景下企业捐赠对股价的影响——基于企业异质性的分组检验

以2020年沪深A股上市公司为样本,探讨在重大突发公共卫生事件暴发后企业捐赠对股票价格的影响,并分别从公司自身性质（产权性质、行业性质）、内部特征（内部控制质量、信息披露质量）、外部环境（产品市场竞争、所在地区疫情严重程度）三个维度研究捐赠发挥的作用效果是否会因企业异质性而存在显著差异。实证结果显示,在重大突发公共卫生事件背景下,企业捐赠对股票价格有显著正向影响。进一步研究发现,此关系会受到企业异质性的影响。具体而言,国有企业、受疫情负面影响严重行业的企业、内部控制质量低的企业、信息披露质量低的企业、疫情严重地区所在企业、产品市场竞争度高的企业,捐赠对股价的提升作用不显著。     

An Integrated Strategy to Reduce Monitoring and Enforcement Costs

A policy of effective environmental protection, inthe present political atmosphere, will requirelow-cost monitoring and enforcement (M&E) strategiesthat do not rely on draconian penalties. Infinite oreven very high penalties for environmental violationsare socially and politically unacceptable.Environmental violations are often classed as civiloffenses, and the occurrence of a violation may bethought insufficient to establish intent. If penaltiesare upper-bounded and each firm is inspected randomly,compliance cannot be maintained with arbitrarily smallinspection probabilities and, hence, small agencycosts. In this paper we examine possibilities forreducing agency M&E costs, including the requirementfor self-reports of effluents and the adjustment ofthe inspection probability to reflect a firm'scompliance or reporting reputation.