Factors Influencing Successful Brand Extensions

Organisations frequently follow brand extension strategies. This paper investigates the impact of category similarity, brand reputation, perceived risk and consumer innovativeness on the success of brand extensions in FMCG, durable goods and services sectors. A set of hypotheses were developed and tested in a study amongst 701 consumers. The findings show that extensions into categories more similar to the original brand tend to be more readily accepted. Likewise, the reputation of the original brand is an important factor influencing the success of the extension. These findings are consistent across FMCG, durable goods and services brands. However, perceived risk about the extension category was only found to enhance acceptability of extensions for durable goods and services brands. Innovative consumers are more positively disposed towards service brand extensions than FMCG and durable goods brand extensions.     

个人信用保证机制的征信制度和诉讼制度比较研究

征信体系通过建立一种声誉制度,促进人类合作、提高群体成员效用和福利。个人信用保证机制的征信制度和诉讼制度哪个成本更低、相对价值更高需要客观分析。在完全竞争的信贷市场研究场景下,声誉机制有引致合作行为的能力;扩展博弈下,诉讼制度的威胁使得借贷者施加一个高的努力程度,提高了社会总剩余。基于现代信息技术的声誉机制出现以后,存在于每个银行内部的声誉就变成了一个统一、全范围扩展的声誉机制,所以声誉制度比诉讼制度可以获得更高的社会总剩余。     

Switching costs and implicit contracts

When firms can discriminate between old and new customers and when multiperiod binding commitments are too costly, the effects of switching costs may be mitigated thanks to implicit contracts offered (competitively) by firms in equilibrium and backed by reputation.     

论小额信贷的社会资本效应：共生机理的新视角

现代经济是由大中小企业共同构筑的"共生"体系.由于显性的媒介较隐性的媒介更契合现代经济运行的根本法则,为构建以信誉链和合约为基础的共生融资模式,小额信贷应通过对其经济学困境中的社会学诉求的运营创新,对"供应链-信誉链-融资链"联动中的社会资本效应进行规范与引导,以形成与提升其扩散与整合效应.     

Minority Shareholders and Auditors: A Brief History of a Litigious French Merger

The case of a French merger can be used to better understand the nature of conflicts of interest and cognitive conflicts between accountants, shareholders, lawyers and judges. This is especially the case when exchange ratios are unfairly established. When caught in a situation of asymmetric information, minority shareholders try to obtain more information about the auditors' report through judicial proceedings. The financial knowledge possessed by the judge then becomes a necessary condition for shareholders to be protected.     

技术中介市场作用机制及其声誉的模型探讨

随着我国技术市场的不断完善和发展,技术中介的作用日益凸现。本文从技术中介的重要作用出发,探讨了客户在选择技术中介时中介机构声誉的重要性、影响技术中介声誉的因素以及技术中介与客户相互作用的机制。     

Human Resource Management and Fortune's Corporate Reputation Survey

This study investigates the relationship between human resource objectives and Fortune's corporate reputation score. Questionnaires were received from 83 human resource executives of companies measured in Fortune's survey. The questionnaire measured the degree to which the following HR objectives underlie HR activities: (1) treating employees fairly, (2) improving organizational performance, and (3) complying with the law. Results show that a significant, positive correlation exists between emphasis placed on the fairness objective and corporate reputation.     

社会认同理论视角下的企业创新绩效前因组态研究

创新是企业竞争优势的重要来源,也是企业可持续发展的关键动力。探究企业创新的影响因素及其作用机制对于企业创新发展具有理论价值和现实意义。基于社会认同理论,本研究建立包含团队断裂带、团队异质性、环境不确定性以及企业声誉等要素在内的企业创新影响机制模型。通过对66家电子信息企业样本进行模糊集定性比较分析,本研究探究企业内部结构与外部环境的各个要素对于企业创新的协同效应与联动关系。研究发现: 高企业创新绩效的驱动路径有三条,路径1强调在高环境不确定性、高企业声誉情境下,低高管团队学术背景异质性及低断裂带距离有利于实现高企业创新绩效;路径2强调在高环境不确定性、高企业声誉情境下,高团队学历异质性与低断裂带强度有利于实现高企业创新绩效;路径3强调在高环境不确定性、低企业声誉情境下,高团队断裂带强度与低团队断裂带距离有利于实现高企业创新绩效。研究结果拓展了社会身份理论在企业创新领域的应用,也为企业创新绩效的提升提供了新的思路。     

Corporate governance,accounting and finance: A review

We review accounting and finance research on corporate governance (CG). In the course of our review, we focus on a particularly vexing issue, namely endogeneity in the relationships between CG and other matters of concern to accounting and finance scholars, and suggest ways to deal with it. Given the advent of large commercial CG databases, we also stress the importance of how CG is measured and in particular, the construction of CG indices, which should be sensitive to local institutional arrangements, and the need to capture both internal and external aspects of governance. The ‘stickiness’ of CG characteristics provides an additional challenge to CG scholars. Better theory is required, for example, to explain whether various CG practices substitute for each other or are complements. While a multidisciplinary approach to developing better theory is never without its difficulties, it could enrich the current body of knowledge in CG. Despite the vastness of the existing CG literature, these issues do suggest a number of avenues for future research.