从联想集团的社会责任转型看战略CSR理论

战略企业社会责任理论是哈佛管理学大师波特等人提出的最新的企业社会责任理论。理论的核心理念是企业执行社会责任应与自身业务紧密结合,利用专业优势提高执行效率和质量;并将执行社会责任与提高企业的长期竞争优势结合起来。为此该理论还提出一系列执行原则。本文结合联想集团的CSR转型,阐述了该理论的精髓。     

国际著名品牌的中国公关策略:一个社会责任的视角

本研究以公共关系的社会责任伦理观为研究视角，探讨了国际著名品牌在中国的本土化公关策略。研究发现：第一，十大国际著名品牌在中国大陆的本土公关活动主要以公益性的宣传支持和慈善性的社会捐助为主，以政治性沟通合作和社区志愿者活动为辅，同时兼及伦理型商业实践和文化型娱乐活动，而关联性的公益营销较少开展。第二，社会责任型公关活动，在品牌关系建立、品牌文化推广、品牌形象塑造和品牌战略确定等四个方面，发挥了主要和积极的作用。     

CSR与竞争力:企业、产业与国家的整合视角

企业有效承担社会责任,可以增强企业、产业与国家的竞争力。应从微观、中观和宏观三个方面综合推进企业社会责任,从而真正促成责任竞争力的形成和提升。     

零售企业社会责任的地区差异:以沃尔玛为例

本文从CSR的四个维度分析了世界领军零售企业沃尔玛在不同国家(中国、巴西和美国)CSR的不同活动项目。发现了同一个跨国零售企业在不同地区即处于不同经济发展状态以及不同文化背景的国家中所实施的CSR项目会存在一定的差异。这种差异是为了迎合不同国家的政府以及消费者对CSR行为不同的感受、看法以及反应。本文通过分析研究这种差异希冀能为中国的跨国企业提供一定的启示:企业在策划和实施CSR活动时一定要充分考虑当地的具体情况,比如政府政策、人口特点、地理特征、历史概况、教育水平以及经济发展水平等诸多因素。     

和谐社会建设中企业社会责任的效率与对策研究

市场经济存在财富的正反馈和负反馈效应,是一个以缺补盈的过程。企业社会责任的效率直接关系到两个层面的问题,一是盈缺的消长;二是盈缺消长过程中的耗散价值。文章从委托、代理、产业等视角分析企业社会责任的效率,并从社会、企业等视角提出了提升企业社会责任的效率的对策,以期帮扶弱势群体,实现社会和谐发展。     

Corporate social responsibility reporting among European low-fares airlines: challenges for the examination and development of sustainable mobilities

African nations are caught in a web of alternatives to alleviate their massive debt burdens. This paper argues that among these alternatives, debt-for-nature swap programmes recently introduced in Africa have some potential towards economic growth through the vehicle of sustainable tourism. Tourism, which is now the world's largest industry, is a possible avenue toward providing the tone for conservation of both species and habitat and improving the lot of the affected local communities. Thus, while ecotourism or adventure tourism- the fastest growing sector of the industrycan be useful to conservation, it can, at the same time contribute to the course of economic development and help alleviate poverty.     

Encouraging hospitality guest engagement in responsible action: Building comprehensive theoretical models to support effective action (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)

Growing concerns about the state of the global environment and growing awareness of issues related to poverty and economic inequality are putting pressure on both the public and private sector to improve their sustainability performance. Hospitality businesses are at the frontline of such pressures on leisure and tourism consumption. In response there has been extensive adoption of corporate environmental and social responsibility programs in accommodation and food businesses. These programs need both the support of consumers to pay for theses initiatives and their participation in a range of behaviors. The challenge for hospitality managers is how to encourage this guest participation in corporate responsibility programs. The challenge for hospitality researchers is provide guidance to these managers based on sound research guided by appropriate theory. While researchers have begun to respond to this challenge with increasing studies focused on guest participation, the area as whole suffers from a number of misuses of psychological theory. The paper reviews the available studies focusing on their use and misuse of psychological concepts and theories. It then seeks to address these issues by setting out a dual-processing theoretical framework that links different pathways to desired guest participation to their appropriate concepts and theories. The aim is to provide researchers in this area with a better understanding of the core aspects of psychology relevant to this research area. It is hoped that the use of more appropriate concepts and theories will both improve the quality of research in this area and through this, provide more practical recommendations for hospitality managers.     

Restaurants’ healthy eating initiatives for children increase parents’ perceptions of CSR,empowerment, and visit intentions

In this study, we examine how healthy eating initiatives (i.e., providing healthful foods and nutrition information on children’s menus) affect parents’ intentions to visit restaurants. We test the mediating roles of perceived corporate social responsibility (CSR) and empowerment and examine whether mediating effects are contingent on the level of parents’ concerns about children’s eating. The results of a scenario-based experimental design show that both initiatives increase parents’ visit intentions through increased CSR perceptions. The indirect effect of nutrition information on visit intentions through perceived CSR is pronounced only among parents with moderate to high concerns about children’s eating. The provision of healthful foods has an indirect effect on parents’ visit intentions through perceived CSR, regardless of concern level. Our findings suggest that providing healthful items and nutrition information on children’s menus increases parents’ perceptions of CSR and visit intentions.     

Corporate social responsibility and systematic risk of restaurant firms: The moderating role of geographical diversification

Despite growing attention to corporate social responsibility (CSR) in the tourism literature, the relationship between CSR activities and systematic risk, one of the critical components in evaluating shareholder value, has been a topic of scarce examination. Further, the moderating role of geographical diversification on the link between CSR and systematic risk in the restaurant context has not been studied. Therefore, the current study explores these issues in the restaurant context based on the organizational theory and stakeholder theory. In addition, this study dichotomizes CSR activities into two dimensions, socially responsible activities (i.e., positive CSR) and socially irresponsible activities (i.e., negative CSR), to examine the separate effects of the two dimensions. A two-way fixed-effects model that effectively accounts for unobserved effects in a panel data set has been employed to test the proposed hypotheses.     

强制社会责任披露能否驱动企业绿色转型?——基于我国上市公司绿色专利数据的证据

基于2008年企业社会责任(CSR)强制披露政策出台这一外生冲击事件构造准自然实验,利用手工搜集的绿色专利数据,通过PSM-DID的方法,从绿色创新的角度考察强制CSR披露对企业绿色转型的影响。研究表明,强制CSR披露通过加强企业规制合法性和规范合法性动机,驱动企业绿色转型;这种驱动作用在非国有企业、信息环境较好的企业和低集中度市场中更为明显。进一步研究发现,强制CSR披露能够通过驱动企业绿色转型来提高企业绩效。研究结论验证了强制CSR披露在驱动企业绿色转型方面的有效性,深化和丰富了强制CSR披露相关理论,对优化企业环境治理决策与驱动经济绿色发展具有重要指导意义。