论我国企业社会责任导向机制

企业社会责任作为时代发展和社会进步的产物,体现的不仅是企业主体的态度和行为方式,更是政府和社会主体的态度和行为的表达。因此,促使企业承担社会责任离不开政府和社会主体的积极引导。文章从企业社会责任竞争机制、监督机制、评价机制和激励机制4个方面,探讨了＂完善企业社会责任导向机制,营造良好的责任竞争环境＂这一主题。     

科学发展观下的国有企业社会责任研究

国有企业履行社会责任是实践科学发展观的客观要求和具体体现。文章在阐述科学发展观和国有企业社会责任两者关系的基础上,从科学发展观背景下国有企业履行社会责任的现状和存在的问题出发,分析了问题的成因,提出推进国有企业履行社会责任的策略,为国有企业实践科学发展观提供了工作思路。     

The processes of defining corporate responsibility: a study of Swedish garment retailers' responsibility

Despite extensive research on corporate responsibility, little research exists on how the inter‐organizational processes of defining corporate responsibility develop. In this paper, we present a framework based on actor‐network theory (ANT) for analysing these processes. The developed framework is illustrated in a study of the redefinition of Swedish garment retailers' responsibilities for workers' rights at suppliers' factories between 1996 and 2004. We show that definition processes can be characterized as battles for the right to interpretation, and that traditionally non‐dominant actors can, at least temporarily, win these battles and dictate the development of the processes for defining corporate responsibility. We also show that definition processes can take an exclusionary form prohibiting certain actors from participating. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

战略性行为下主导企业对集群实施CSR的作用机制

集群是一个复杂的自组织网络,实施CSR是集群可持续发展的必然选择。集群中主导企业因其特有的优势和地位,对集群实施CSR具有关键性的作用。本文研究表明,主导企业对集群实施CSR的带动作用主要分为三个阶段,并体现出三种不同的作用形式。针对研究结果,本文就集群实施CSR提出了相关政策建议。     

营销信息对环保型产品购买意愿的影响研究

文章通过实验法探究了环保型产品的营销信息,即产品和环境知识、企业社会责任信息和描述性规范信息对中国消费者环保型产品购买意愿的影响。数据显示,营销信息对环保型产品购买意愿能够产生显著影响。同时,文章还引入了他人在场情境,研究其对于购买意愿的作用以及其与营销信息的交互作用。结果显示,他人在场情境能够对消费者环保型产品购买意愿产生显著影响,且他人在场与产品和环境知识、企业社会责任信息之间存在反向协同作用。研究结论有助于推动和深化现有的环保型产品消费行为的研究。文章最后就政府推广环保行动和企业推广环保型产品给出了相应的建议。     

Corporations,Stakeholders and Sustainable Development I: A Theoretical Exploration of Business–Society Relations

Sustainable development (SD) – that is, “Development that meets the needs of current generations without compromising the ability of future generations to meet their needs and aspirations” – can be pursued in many different ways. Stakeholder relations management (SRM) is one such way, through which corporations are confronted with economic, social, and environmental stakeholder claims. This paper lays the groundwork for an empirical analysis of the question of how far SD can be achieved through SRM. It describes the so-called SD–SRM perspective as a distinctive research approach and shows how it relates to the wider body of stakeholder theory. Next, the concept of SD is operationalized for the microeconomic level with reference to important documents. Based on the ensuing SD framework, it is shown how SD and SRM relate to each other, and how the two concepts relate to other popular concepts such as Corporate Sustainability and Corporate Social Responsibility. The paper concludes that the significance of societal guiding models such as SD and of management approaches like CSR is strongly dependent on their footing in society. Reinhard Steurer is a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focuses on the changing roles of states, businesses and civil societies in the context of sustainable development. He is author and co-author of numerous articles, dealing with questions of how governments and businesses tackle the challenge of sustainable development, and what the two societal domains can learn from each other in doing so. He holds a Ph.D. in Political Science from the University of Salzburg/Austria, and a Masters in Public Policy from the University of Maryland/U.S.A. Markus E. Langer studied ecology and environmental economics at the University of Vienna and the Vienna University of Economics and Business Adminstration as well as industrial environmental management at Yale University. He is currently working as Managing Director of FORUM Umweltbildung. Previously he was working since 1999 as a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focused on the Evaluation of Sustainable Development as well as Corporate Social Responsibility and Stakeholder Management. Astrid Konrad studied business administration at the University of Graz. She has been working at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration since 2002. Her research focus is on Corporate Social Responsibility and Stakeholder Management. André Martinuzzi studied business adminstration at the Vienna University of Economics and Business Administration. He is working as a project manager at the Department of Environmental Economics and Management since 1993, as a lecturer at the Vienna University of Economics and Business Adminstration and leads the Managing Sustainability Research Centre since 1999. Since 2001 he worked as a scientific coordinator of Austria’s Sustainability Strategy. In 2003 he worked as a scientific editor of the Corporate Social Responsibility vision statement of the Austrian Industry and as a process consultant for the Austrian Forest Program. Research areas: Eco-Consulting, Corporate Sustainability, Evaluating Sustainable Development, Sustainability Strategies and Stakeholder Dialogues.     

The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case

Numerous studies have documented the demand for information regarding corporations’ relationships to society. Much recent research has demonstrated why stakeholders need this information, and how it benefits both companies and the public. These studies suggest numerous methods by which companies can effectively disclose corporate social responsibility (CSR) information to the public, but in practice, reporting this type of information is fraught with legal and ethical uncertainty often unexplored in most literature. This article represents a fresh analysis of the numerous pragmatic consequences and legal and ethical complications inherent in CSR reporting, using Nike Corporation as a case example. The article discusses the theoretical viewpoints surrounding the ethics of CSR disclosure, and presents the case of Nike and the complications it encountered while advertising CSR information. The article ends with an analysis of CSR auditing as a possible solution to companies seeking to improve the method and transparency of social responsibility reporting.     

SMEs and CSR: An Approach to CSR in their Own Words

The academic literature reveals the need to undertake more in-depth field studies in order to discover the organisational culture, the difficulties and the perceptions surrounding CSR in SMEs. This study presents the results of analysis of four case studies on Catalan companies that stand out for their social and environmental practices. The conclusions of this paper are the result of dialogue with the main actors – four medium-sized companies – focusing on their actions, understandings and resistance with regard to CSR. The methodological perspective used was Grounded Theory, with the aim of the study being to contribute towards formalising CSR in SMEs, in their daily practices, by analysing some primary data. The results obtained show how difficult it is for SMEs to understand CSR, beyond the explanation of the specific practices carried out by the companies. They highlight the role played by the values of the founding director in the implementation of CSR programmes; they reveal that SMEs still have a long way to go towards learning how to inform both internal and external stakeholders of their best practices, and; finally, they show the interesting links that SMEs establish between responsible practices, improved competitiveness and economic results. Finally, the text points out the implications that the results of this analysis may have on creating ways of promoting CSR in SMEs. We believe that, in light of the opinions expressed by the companies, public organisations should try to concentrate on creating a favourable framework for responsible competitiveness, as a way to deal with CSR when addressing SMEs.David Murillo is a Researcher at the Institute for the Individual, Corporations and Society (IPES), ESADE Business School, Universitat Ramon Llull and Academic Assistant at the same institution. He is the current coordinator of the SMEs and CSR research field at IPES. He holds a degree in Business Administration, a degree in Human Studies and a diploma in Sociology. He is currently pursuing his PhD in SME CSR.Josep M. Lozano is currently a Professor in the Department of Social Sciences at ESADE, Universitat Ramon Llull and Director of the school’s Institute for the Individual, Corporations and Society (IPES). Co-founder of ética, Economía y Dirección (Spanish branch of the European Business Ethics Network), member of the international Editorial Board of ‘Ethical Perspectives’ and member of the Business Ethics Inter-faculty group of the Community of European Management Schools (CEMS). He has been a highly commended runner-up in the European division of the Beyond Grey Pinstripes Faculty Pioneer Award. Author of Ethics and Organizations. Understanding Business Ethics as a Learning Process. Dordrecht: Kluwer, 2000.