消费者的CSR-CA观念及其对CSR与购买意向关系的影响研究

实证研究表明，在企业社会责任（CSR）与企业能力（CA）关系方面，绝大多数消费者持相互促进（Win—Win）观念而不是相互对立（Trade—off）观念。进一步研究显示，同样是持Win—Win观念的消费者，程度不同，对CSR与购买意向关系有不同的影响：持强CSR—CA相互促进观念的消费者与持弱CSR—CA相互促进观念的消费者对CSR水平较高和一般的企业生产的产品的购买意向没有显著差异，但对于CSR水平较低的企业生产的产品，前者的购买意向显著低于后者。     

论农药企业的社会责任

农药企业与其他企业一样必须承担社会责任。本文阐述了企业社会责任的内涵,探讨了农药企业社会责任内容设定的几个原则,从核心层、延伸层和超越层责任三个层面讨论了农药企业社会责任的内容,指出了各层面社会责任的联系与区别。     

Corporate social responsibility reporting: A comprehensive picture?

This study develops a content analysis framework that provides information on the comprehensiveness of corporate social responsibility (CSR) reporting, an important aspect of social and environmental accountability. Comprehensive reporting, as defined here, requires three types of information for each disclosed CSR item: (i) vision and goals, (ii) management approach, and (iii) performance indicators. The feasibility of the framework to assess the comprehensiveness of CSR reporting is demonstrated using the 2005 annual reports of a sample of publicly traded Belgian companies. The content analysis reveals a low level of comprehensive reporting. This finding complements those of prior studies on the completeness of CSR reporting and, therefore, feeds the debate regarding the extent to which CSR reporting can be considered a mechanism for discharging social and environmental accountability.     

从境外交易所经验看我国企业社会责任的推进和发展

在企业社会责任的推进和发展过程中,境外交易所通过发布企业社会责任指南及报告要求,直接或间接发布企业社会责任指数,以及建立精英板块提升溢价等途径,开展了卓有成效的工作。但是,其中揭示出的问题也值得思考,如公司化交易所能否中立行使监管者职责,企业上市地具有可替代性,以及企业社会责任报告质量受质疑等。综观我国企业社会责任的开展情况及其问题,在借鉴境外经验的基础上,本文就推进企业社会责任披露、企业社会责任投资,以及形成各方协同努力的社会责任运作体系等方面提出政策建议。     

国有企业社会责任缺失问题及其对策研究

研究表明,企业社会责任(Corporate Social Responsibility简称CSR)已发展成为全球企业界的共同行为准则和现代企业制度的重要组成部分,呈现由软约束到硬约束、由激励性到强制性、由内部性到外部性等时代特征。国有企业体制改革过程中出现的社会责任缺失、滞后等问题,究其原因在于企业新旧体制错位、自身利益过度和监管制度缺位。有必要采取积极有效的政策措施,加快重构以"诚信守诺、以人为本、资源节约、环境保护"为核心价值观的国有企业社会责任体系。建议:一是进一步深化体制改革,尽快出台《国有企业社会责任体系建设实施条例》;二是创新企业内部治理模式,实行国有企业社会责任任职资格、首席官、全面管理体系、考核奖惩、信息披露等项制度;三是加快完善激励企业全面履行社会责任的政策措施,适时修订相关法规条款,依法推进国有企业社会责任体系建设。     

Gender Mainstreaming and Corporate Social Responsibility: Reporting Workplace Issues

This paper investigates the potential and actual contribution of corporate social responsibility (CSR) to gender equality in a framework of gender mainstreaming (GM). It introduces GM as combining technical systems (monitoring, reporting, evaluating) with political processes (women’s participation in decision-making) and considers the ways in which this is compatible with CSR agendas. It examines the inclusion of gender equality criteria within three related CSR tools: human capital management (HCM) reporting, CSR reporting guidelines, and socially responsible investment (SRI) criteria on employee and diversity issues. Although evidence is found of gender equality information being requested within several CSR related reporting frameworks, these requirements are mostly limited in scope, or remain optional elements. The nature and extent of relevant stakeholder opportunities are investigated to explain this unfulfilled potential.     

新时期中国国有企业社会责任的研究浅析

企业社会责任是指企业对除了股东之外其他利益相关者所具有的社会责任。国有企业作为中国重要的经济力量必须积极履行社会责任。通过界定企业社会责任内涵及中国国有企业社会责任的基本特征,从国有企业性质地位、可持续发展要求、国际经济交流合作需要等三方面分析新时期中国国有企业履行社会责任的必要性。同时,提出增强中国国有企业履行社会责任意识、建立并逐渐完善中国国有企业履行社会责任的体制机制、加强中国国有企业间交流与国际合作、建立健全中国国有企业社会责任报告制度。     

Cause-related marketing persuasion research: an integrated framework and directions for further research

This paper presents an integrative review of the literature on cause-related marketing (CRM) persuasion research (i.e. studies of how CRM influences evaluations of the partner brand). The aim of the study was to review CRM persuasion research and to integrate the findings into a theoretical framework that could direct future research efforts in the area. Drawing on Bergkvist and Taylor's model of Leveraged Marketing Communications (LMC), a dual-path model of CRM persuasion effects was developed. According to the model, CRM affects brand evaluations along two paths: the indirect transfer path which is mediated by attribution of motives and the direct transfer path in which attitude towards the cause is transferred to the brand. The model incorporates results from extant research and provides guidance for future studies.     

Communicating CSR practices – Role of internationalization of emerging market firms

Emerging markets suffer from institutional voids, and in such resource deficient economies, corporate social responsibility is given scant attention. However, when firms from emerging markets globalize, international stakeholders become suspicious about firms’ products, services, and business practices. Grounded in the liability of emergingness and legitimacy theory and using a sample of 134 manufacturing firms from one emerging market, India, this study explores how firms’ international diversification intent and market-seeking motives influence emerging markets’ firms communication of socially responsible activities as an attempt to eliminate illegitimacy. Furthermore, the study reveals that business group affiliation enhances the influence of internationalization on firms’ communication of socially responsible activities.     

Company reputation and its influence on consumer trust in response to ongoing CSR communication

There is considerable disagreement in academic scholarship and beyond as to whether, in cases of bad reputations, companies will want to communicate corporate social responsibility (CSR) activities because this kind of communication is likely to increase consumers’ skepticism. In this regard, the two empirical studies discussed in this article examine the influence of prior company reputation on consumers’ trust in response to CSR communication in general and the development in response to continuous CSR activities and their ongoing communication by companies as well as by the media in particular. The two studies show that consumers’ trust in companies’ CSR activities increases after a second presentation of information by companies even in instances when companies had prior negative reputations. The second study in particular fills a gap in the literature on underlying mechanisms of consumers’ reactions to CSR communication. The results suggest that companies with prior negative reputations do not need to remain silent about their CSR activities; instead, CSR communication can help improve consumers’ trust in companies. However, the findings of these two studies also suggest that this positive development is short-lived. Consumers’ developing trust in companies’ CSR activities decreases significantly if they are exposed to negative information on these companies.