Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour

The over‐saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy‐based DS industry. This study examined Chinese consumers' intention to use imported (US‐made US‐brand) soy‐based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining‐out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross‐sectional, self‐administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine‐out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R² = 0.473, P < 0.001; Model 2: R² = 0.505, P < 0.001; Model 3: R² = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine‐out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy‐based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.     

Materialism and conspicuous consumption in China: a cross‐cultural examination

With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross‐cultural study first discusses the rise of materialism and conspicuous consumption in post‐revolution China then examines differences in these phenomena between young adult consumers, aged 18–35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.     

我国宏观调控目标再认识

我国宏观调控的目标比较于西方发达国家,具有几个不同的特点:既有总量目标,也有结构目标;确立了经济和社会两类调控目标;在数量上绝不止4个,且优先顺序相机选定;目标选择灵活,并不拘泥于调控时间以及所谓政治周期。"十二五"规划充实了许多宏观调控指标,也带来了值得进一步探讨的问题。应当继续坚持以GDP指标为核心的经济增长目标,科学保持价格总水平的基本稳定;万元产值能源综合消耗目标应当采用更加先进的计量标准。当前国际收支平衡目标无法实现,已经成为中国经济增长的隐忧。     

六西格玛管理——企业竞争制胜的利器

激烈的市场竞争要求企业具备低成本、高质量。六西格玛管理能有效识别并消除变异、提高质量、持续改进,是企业增强竞争优势的有效途径。本文通过分析六西格玛管理模式的内涵,提出当前金融危机环境下实施六西格玛管理的必要性。通过分析我国实施六西格玛的现状,阐述了当前我国企业实施六西格玛的重要现实意义。作为一种有效的质量管理模式,六西格玛不是单纯的技术方法的引用,它代表了先进的质量管理发展方向。此研究将有助于我国企业管理层科学地认识六西格玛,也有助于该方法在我国企业的推广。     

浅析中国传统建筑的空间与造型

中国人自古以来过着修身养性的生活,人们依赖自然,亲和自然。中国传统建筑主张"天人合一"。基于与自然高度协同的中国文化精神,热爱自然、尊重自然,镶嵌在自然中,仿佛是大自然的一个有机组成。这不仅在中国各建筑类型中有明显的反映,在与自然高度协同的观念在园林中更有突出的表现。这种朴素的哲学思想影响着中国古典建筑室内外空间塑造。本文仅从古建筑的空间处理和建筑的造型两个方面分析一下中国传统建筑的可持续发展性。     

我国软实力实现路径初探

党的十七大首次面向全党全社会提出了发展国家软实力的战略任务,提高国家软实力是发展中国特色社会主义的战略选择。提升软实力,必须深入研究软实力的科学内涵,正确认识软实力建设的经验规律,紧紧抓住四大突破口,实施三大战略,全面推进中国的软实力建设。     

汉语辅助在大学英语教学中运用的调查与研究

对大学英语课堂上汉语辅助教学的情况进行问卷调查,结果表明:英语课堂上汉语辅助教学的使用比较普遍,多数学生赞同在课堂上使用汉语辅助教学,认为适当运用汉语辅助,能够有助于学生更好的理解,节省学习时间。从社会文化理论的视角探讨适当使用汉语辅助能促进英语课堂教学,缓解学生焦虑心理。     

研究型中医院科研存在的问题及对策研究

中医文化博大精深,中医院在中医医疗服务中起主导地位和作用,研究型中医院是医院发展过程中的新模式。本文重点从研究型中医院的科研方面阐述目前的发展现状,并给予相应的发展建议。     

我国电子政务面临数字鸿沟瓶颈的发展对策

数字鸿沟现象是一个全球化的社会问题,它不仅涉及信息技术,还涉及各国的政治、经济、文化、国情等方面。我国建设电子政务如何有效解决数字鸿沟问题?本文在分析我国数字鸿沟现象和国外建设电子政务成功经验的基础上,探寻适合我国国情的对策和办法,提出了一些独创性思路,包括服务观念的转变、中西部共建、开发低成本信息平台、居民档案网络化等措施,以期建设具有中国特色的电子政务。     

赵靖的中国经济思想史研究历程及学术贡献

赵靖先生是中国经济思想史学科的主要开拓者和奠基人.在半个多世纪的研究生涯中,他拓展了中国经济思想史的研究内容,提出了中国经济思想史特有的研究模式,构建了科学的学科研究体系.赵靖先生的中国经济思想史研究之路是20世纪后半期中国经济思想史学科发展的缩影.