浅谈池田大作的和谐世界思想

国际创价学会会长池田大作先生是具有世界眼光和慈悲情怀的智者,反对暴力和战争,追求永久和平,建设和谐世界是他和创价学会的奋斗目标。而"文化"、"人"、"人本"的观念在他的思想中占据着重要位置,是其思考问题的出发点。     

我国广告创意产业发展的路径创新

本文针对我国广告创意产业发展路径存在的问题,结合全球广告产业发展趋势,提出我国广告创意产业发展的路径创新策略,即以专门化和专业化强力重建广告产业核心竞争力,并在广告产业集群基础上,通过并购与联合等资本运作方式实现集团化发展,提升广告产业规模和专业代理能力。     

从世界木材贸易看中国木材进口需求的森林生态足迹

从实证角度对世界森林资源状况和中国木材原料进口需求进行了分析研究,探索中、长期林产品市场变化及其政策选择。中国主要木材原料进口及木制品出口的两头在外格局仍在延续,中长期刚性需求依然存在,2007年原木进口高峰年为3709.08万m3。1995～2007年中国原木进口对出口国的森林生态影响较小,没有威胁到世界森林资源。     

基于代谢组学技术的不同白酒挥发性成分差异分析

本文以同一品牌两种酱香型白酒为例,建立了基于现代分析仪器结合代谢组学技术判定不同白酒挥发性差异成分的方法.采用顶空箭型固相微萃取-气相色谱质谱联用(Headspace Solid-Phase Microextraction-Arrow-Gas Chromatography-Mass Spectrometry,HS-SP...     

以科学发展观统领中国城市金融学会工作

本文全面阐述了中国城市金融学会未来几年面临的形势和任务,包括积极应对后过渡期银行业全面对外开放的挑战、主动转变经营模式和增长方式、通过自主创新提升核心竞争力、通过完善公司治理机制提高经营管理效率、建立全面风险管理与内控体系、积极应对利率市场化和金融脱媒化、加速国际化经营步伐等。同时还提出了要加大管理和支持力度,保证学会工作健康顺利开展;用创新精神推动学会理论研究工作的展开;继续发挥学会工作对经营管理决策的参谋支持作用;继续扩大和加深学会对外学术交流的范围与深度;继续加强对团体会员工作的协调和指导。报告对于学会工作具有重要的指导意义。     

中药方剂浸浴联合外用钙泊三醇倍他米松软膏治疗寻常性银屑病患者的临床效果

目的探讨中药方剂浸浴联合外用钙泊三醇倍他米松软膏治疗寻常性银屑病患者的临床效果。方法选取2018年2月至2019年4月于沈阳市第七人民医院就诊的寻常性银屑病患者114例作为研究对象,以随机数字表法将其分为观察组和对照组,每组57例。对照组患者外用钙泊三醇倍他米松软膏进行治疗,观察组患者通过中药方剂浸浴联合外用钙泊三醇倍他米松软膏治疗。比较两组患者临床疗效、银屑病面积严重程度指数(PASI)评分以及不良反应发生率。结果观察组患者治疗有效率为82.46%,显著高于对照组的63.16%(P<0.05)。两组患者治疗2周、4周后的PASI评分均显著低于治疗前(P<0.05);观察组患者治疗2周、4周后的PASI评分均显著低于对照组(P<0.05)。观察组患者的不良反应发生率为14.04%,低于对照组的21.05%,但差异无统计学意义(P>0.05)。结论中药方剂浸浴联合外用钙泊三醇倍他米松软膏治疗寻常性银屑病能有效改善患者的临床症状,效果显著,且不良反应少。     

Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists

Learned helplessness is an important psychological construct that may influence senior tourists' subjective wellbeing while travelling. Employing a mixed-method approach and a multi-sample design, this study examines how Chinese senior outbound tourists’ perceived travel constraints and negotiation efforts affect learned helplessness in outbound travel. We identified four perceived constraints (perceived incapability, lack of suitable travel agencies and services, lack of information and personal support, and complex travel decision-making) and three negotiation strategies (seeking family support, physical/health preparation, and learning). Multiple regression analyses showed that among the four perceived constraints, only perceived incapability increased learned helplessness significantly; conversely, negotiation in general reduced learned helplessness. However, not as expected, negotiation was not founded to be a moderator between perceived constraints and learned helplessness. Theoretical and practical implications are also discussed.     

东南亚国家社交商务与非本土节日消费行为分析——以中国春节为例

在世界范围内,中国春节越来越受消费者欢迎,特别是东南亚消费者会在社交商务中参加中国春节活动。然而,现实中却存在一个矛盾的现象,即一些东南亚消费者春节期间热衷于购买中国商品,而春节过后却抵制中国商品。实证研究发现,东南亚消费者并未完全从态度上偏好中国春节和中国商品,只是出于社交商务的需要才参与中国春节和购买中国商品。东南亚消费者可区分为文化杂食型和节日身份型两个细分市场。其中,文化杂食型消费者包容并喜欢多元文化,会长期偏好中国节日和中国商品;节日身份型消费者仅在中国节日期间会参与中国节日和购买中国商品。这样的结论对指导中国企业实践具有重要价值,首先,为更好地响应“一带一路”倡议,应树立中国品牌意识,在“一带一路”沿线国家培育偏好中国文化和产品的朋友圈,转变消费者态度;其次,为更好地实施“走出去”战略,应在国际市场进行文化杂食和节日身份的细分,对文化杂食型消费者以文化为纽带培育其长期稳定的消费习惯,对节日身份型消费者通过营销策划刺激其消费;其三,为成功进入东南亚市场,对在东南亚运营的社交商务,应侧重培育消费者亲中国文化与产品的态度,并增加其使用社交商务平台的愉悦感。     

Local integration and co‐evolution of internationalizing Chinese firms

This study investigates the integration of internationalizing Chinese firms into local host markets. We explore the market‐driven investment of a new wave of Chinese private and local state‐owned firms in Australia since 2012, which has replaced the initial large‐scale investment in resources by central state‐owned enterprises. Using an in‐depth analysis of nine Chinese firms operating in various sectors of the Australian market, we argue that market integration, adaptation, and bilateral institution‐building through co‐evolution and empowerment of local subsidiaries of Chinese multinational enterprises results in entrepreneurial autonomy and characterizes a new generation of Chinese investors. We propose that Chinese multinational subsidiaries have transferred domestic practices to the Australian market and have reconfigured domestic and host market resources to gain a competitive advantage in their original investment industry and new industries. Our study advances middle‐range theory building and provides a practical understanding of the strengths and weaknesses of Chinese investors, their potential to disrupt local markets, and their responsiveness to market‐oriented institutional guidance. The results of this study suggest that the bilateral institution‐building and resource reconfiguration capabilities of Chinese enterprises can be transferred to other developed and developing markets, including Belt and Road Initiative countries.     

Chinese multinationals on the New Silk Route: Managing political risk by branding the nation

Though Chinese multinational enterprises (CMNEs) have brought investment and opportunities to countries along the Belt and Road Initiative, there has been scepticism regarding the content and context of their investment. On the one hand, infrastructural development contributes to GDP formation and enhances the efficiency of productive inputs where international trade enhances technology and export development, which jointly provides a path to economic growth. On the other hand, critical issues such as debt sustainability and national sovereignty among countries that have gone through the decolonization process mean that CMNEs need to grasp the implication of political risk when investing. This article focuses on South and Southeast Asia, where China has historical socio‐economic relationship, and proposes a nation branding model combining tradition and modernity which can be the way forward for CMNEs to mitigate political risk in relation to the Belt and Road Initiative (BRI) investment. Nation branding of BRI could be seen as a continuity of China's unfinished business in globalization that has preceded the modern polity; nevertheless, there is a need to communicate a coherent and authentic message that reflects the reality of business operations.