加强商业银行市场营销组织建设构想

在西方发达国家,商业银行市场营销理论的发展与实践为商业银行赢得市场竞争做出了巨大的贡献.应当借鉴西方商业银行营销组织模式,分析我国商业银行营销组织的现状以及存在问题的原因,制定商业银行营销组织建设的对策.     

Extending the scope of hotel client reactions to employee injustice: Hotel employer reviews on the Internet

Third-party literature is concerned about the way others perceive what happens in organizations. When dealing with the perceived justice of the employer-employee relationship, it has mainly adopted an on-site approach. The scarce research focusing on the consequences of perceived justice for client variables in hotels has shown that it can impact client loyalty. In this study, we adopt an on-line view, and we analyze how the comments posted by hotel employees on the Internet about their work conditions influence guest perceptions. This topic is relevant because it is well known that clients’ perceptions influence client satisfaction, WOM and revisit intentions. Through an experiment based on real hotel employer reviews, results confirm that these comments have an impact on the organizational image dimension of service quality, hotel clients’ satisfaction, WOM, and revisit intentions. Thus, as occurs with client eWOM, hotel managers should be aware of these comments and manage them appropriately.     

发挥综合竞争优势 建设国际顶级金融保险集团

加强系统资源整合工作是中国人寿实现集团化经营战略的重要举措，也是中_国人寿打造国际顶级金融保险集团的重大战略步骤。资源整合工作专业性强，其复杂性与挑战性决定了在推动工作的过程中必须要有创新思维，在工作中真正做到以科学的理论为指导，以科学的方法为工具，形式多样，多举并重，持续推动系统资源优化整合工作向纵深发展。     

基于IO Server技术的Intouch与AB-PLC的光纤筛选系统

随着信息技术的不断进步和经济的迅速发展,市场对光纤的需求量在快速增长,因此迫切需要对光纤筛选设备进行优化和升级。目前,Intouch等组态软件在工业自动化中已经有了广泛应用,但在光纤筛选系统中却少见报道。本文详细描述了基于Intouch的光纤筛选系统的体系结构和软件设计方案,利用以太网IO Server软件建立OPC,为系统的监控提供数据采集接口。系统应用于江苏通鼎集团,具有较好的可靠性和鲁棒性,很好的完成了光纤筛选的监控工作。     

Identifying Client Fairness Criteria in Income Tax Services

Abstract

Organizational justice (i.e., fairness) has been an important construct in the management literature. Employee perceptions of the fairness of outcomes and procedures have been found to have important attitudinal and behavioral consequences. Fairness has more recently been studied in service industries. However, client perceptions of fairness in accounting services have yet to be explored. It is likely that fairness perceptions are particularly salient in income tax return services. In an exploratory study, we sought to identify the types of experiences that trigger these clients' perceptions of fairness. The results suggest some common criteria that can help CPAs and their firms mitigate the potential negative consequences of client perceptions of unfairness. Regression analyses were also used to determine the most significant predictors of client satisfaction with the overall service and global perceptions of fairness.     

基于ASP技术的网上购物系统的设计与实现

该文针对于当前网上购物的热潮,从需求的角度开发了网上购物系统,文章论述了系统开发的过程和部分代码。系统开发过程中采用了当前较流行的ASP技术VBScrip语言,数据库采用了SQL Server2000为平台。     

基于Matlab Web Server的神经网络远程故障诊断方法

提出了基于Matlab Web Server的神经网络远程故障诊断方法，使得网络客户端能通过Intranet访问远程Matlab Web Server从而对神经网络进行训练，训练完成后可以利用训练好的神经网络进行远程故障诊断。事实上利用相似的方法，利用Matlab的强大仿真与计算功能也可以加强网络的仿真与计算功能，具有很大的实用价值。     

基于J2EE技术的网上购车系统设计

本文研究了一种基于JSP技术的网上购车系统,通过介绍JSP网站的三层结构模式,充分体现了JSP技术的优势,数据库采用SQL Server2000。     

Client Importance and Audit Quality at the Individual Audit Partner,Office, and Firm Levels

We investigate whether audit partner level data provides a more powerful measure than office or firm level measures of client importance. We find that the likelihood of issuing a going-concern opinion (any and first-time) increases, and the absolute value of discretionary accruals decreases, in relation to the proportion of audit fees to the total audit fees received by audit partners from all their clients. We also find that the likelihood of issuing a going-concern opinion (any and first-time) increases, and the absolute value of discretionary accruals decreases, in relation to the proportion of non-audit services fees from a client to total non-audit service fees, and the proportion of total audit and non-audit service fees from a client to total fees from all their clients at the office and firm levels. Our findings provide evidence to regulators, audit clients, and stakeholders that audit partners do not succumb to pressure from economically more important clients as audit quality has a positive association with client importance.     

UNIFY数据服务器（ELS）2000年挑战解决方案

本文从各个方面讨论了ＵＮＩＦＹ关系数据库２０００年问题,比较和分析了２０００年解决方案的利弊,为ＵＮＩＦＹ用户和工程人员提供了一种较好的解决方案。