Consumers׳ perception of the complexity of selected household purchase decisions

This study provides evidence of consumers׳ perception of the complexity of a variety of product/service decisions in terms of a complexity continuum and indicates how such categorisation is influenced by specific demographic characteristics, specifically gender, age and education level that are predominant in terms of consumer socialisation. A survey which was conducted in a major city and involved 461 respondents. The multiple section structured questionnaire were completed by willing spouses/partners of participating households. Complexity values were calculated in terms of a specific anchoring product, namely major household appliances. It became evident that the most expensive purchases that households ever make, namely purchasing a home and a car, which were perceived to be the most complex by all while grocery purchase was on the least complex divide of the continuum. Also on the more complex divide of the continuum were service related decisions such as insurance. Particularly noteworthy is the confirmation of significant differences in perceived complexity within product categories that are perceived to be the most- and the least complex by all. This confirms the vulnerability of certain segments of the consumer society and the need for concerted effort to communicate with them in appropriate media and on a level that would enhance informed consumer decision-making. Underlying reasons probably relate to consumers׳ risk perception and affordability issues that could be explored in future research. Interestingly the findings of the gender comparison shifted the focus to different product categories than those elicited in the age-, income and level of education comparisons. Findings therefore confirm the relevance of demographic characteristics in media communication and consumer facilitation as well as in research. Retailers and marketers should therefore be cognisant of the characteristics of their target markets and be very selective and cautious when identifying communication media.     

Strategic interdependence, governance effectiveness and supplier performance: A dyadic case study investigation and theory development

Inter-organizational exchange governance approaches are often characterized as two broad types: relational and transactional. However, in fast changing business contexts, the contextual contingencies do not present ideal conditions for practicing purely relational or transactional approach. Understanding the dynamic of key contextual factors and their effects on a firm's resource capabilities and inter-organizational power structure is crucial for identifying the appropriate governance structure over time. In this paper we explore the exchanges between an OEM and five of its strategic suppliers that operate in high-end, short product life cycle motorbike industry, to understand the key contextual factors and the relationships among business context, governance structure, and exchange practices in a dyadic context. It is observed that firms deviate from the conventional choices of either transactional or relational governance to a combination of contractual and relational aspects to make the governance structure effective. Based on case studies, a theoretical framework is proposed to explain the rationale, feasibility and effectiveness of combining contractual and relational aspects in different contexts. The framework suggests that the degree of strategic interdependence between the trading partners fundamentally drives the effectiveness of governance structure and exchange practices.     

Modelling urban networks at mega-regional scale: Are increasingly complex urban systems sustainable?

Are the dynamics of mega-regions sustainable or not? We explore the hypothesis that increasing complexity in mega-regions implies less demands on resources needed to generate organized information, thereby making the systems more efficient and stable. This article aims to identify structural indicators for measuring urban networks at the mega-regional scale. We use night-time light data from the broad band near-visible infrared channel of the DMSP-OLS to monitor the dynamics of urbanization. We study the urban networks as graphs, where nodes are cities, and the main road and railway infrastructures represent the edges. We propose four indicators for measuring the complexity, polycentricity, efficiency and stability of networks of cities. These indicators are derived from studies and approaches such as the use of graphs and small-world networks that other authors have carried out to explain similar structures. In the article we apply the structural indicators to 12 European mega-regions. The main conclusion is that mega-regional urban systems respond to increasing complexity by adapting their relational structures to become more efficient and stable, and become more sustainable forms of organization. Consequently, it could be necessary to re-direct land use policies towards improving sustainability at the level of the mega-region.     

Survival of commons? Institutions for robust forest social – ecological systems

In recent decades, human activities have moved beyond the range of natural variability and are approaching critical tipping points that may lead to irreversible changes to the Earth's systems. In particular, the diversity of actors and scales, and their power and interest in Earth system resources, increases natural – social interconnectivity and the vulnerability of these traditionally local resource systems to disturbances. Using a combination of design conditions and robustness analyses, we argue that institutional maturity and local knowledge of self-organised regimes are pre-conditions for the continuity of local forest socio-ecological systems as long-lasting institutions that survive global market disturbances. Vulnerability and robustness against external natural and social disturbances thus largely depend on institutional robustness, as well as socio-ecological dynamics.     

Contextualizing international business research: Enhancing rigor and relevance

Context differentiates international business (IB) from traditional Business research. Along with many IB scholars, we argue that context should be much more adequately emphasized in IB research. Location differences are commonly ignored; complexity and polycomplexity--and other levels of analysis issues--are rarely acknowledged; and the relevance of models and theory developed in Western contexts is not adequately questioned or explored. This paper suggests contextualization guidelines for scholars to enhance the rigor of their research and to make their IB research more relevant for practitioners. In conclusion we suggest solutions for closing rigor and relevance gaps in IB research by enhancing contextualization.     

An ecosystemic framework for business sustainability

This article introduces an ecosystemic framework to foster innovation for business sustainability. We emphasize the idea of systemic thinking in which the business operates as a system similar to a living organism. In this framework, businesses impact the environment in which they operate in a fluid, dynamic, and interdependent way. This approach contrasts with the linear approach commonly used in business and other disciplines, which tries to explain what might cause an action or reaction but ignores any feedback effect between the subsequent action and its cause. This article offers practical solutions and guidance for business leaders to incorporate complexity science into creating sustainable businesses.     

Rhetoric and analogies

The art of rhetoric may be defined as changing other people's minds (opinions, beliefs) without providing them new information. One technique heavily used by rhetoric employs analogies. Using analogies, one may draw the listener's attention to similarities between cases and to re-organize existing information in a way that highlights certain regularities. In this paper we offer two models of analogies, discuss their theoretical equivalence, and show that finding good analogies is a computationally hard problem.     

Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexity

This article describes how behavioral science research methods that management and marketing scholars apply in studying processes involving decisions and organizational outcomes relate to three principal research objectives: fulfilling generality of findings, achieving accuracy of process actions and outcomes, and capturing complexity of nuances and conditions. The article's unique contribution is in advocating and describing the possibilities of researchers replacing Thorngate's (1976) “postulate of commensurate complexity” - it is impossible for a theory of social behavior to be simultaneously general, accurate, and simple and as a result organizational theorists inevitably have to make tradeoffs in their theory development - with a new postulate of disproportionate achievement. This new postulate proposes the possibilities and advocates the building and testing of useful process models that achieve all three principal research objectives. Rather than assuming the stance that a researcher must make tradeoffs that permit achieving any two, but not all three, principal research objectives as Weick (1979) clock analogy shows, this article advocates embracing a property space (a three-dimensional box rather than a clock) view of research objectives and research methods. Tradeoffs need not be made; having-your-cake-and-eating-it-too is possible. The article includes a brief review of principal criticisms that case study researchers often express of surveys of respondents using fixed-point surveys. Likewise, the article reviews principal criticisms of case study research studies that researchers who favor the use of fixed-point surveys express.     

生产性服务进口复杂度及其对制造业增加值率影响研究

经济新常态下,“一带一路”战略为我国更好地由国内经济发展模式转向国际资源配置模式提供了历史契机。本文实证研究后发现进口生产性服务复杂度对“一带一路”18省份制造业增加值率提升有区域异质性特征。沿海5省处于要素驱动、资本驱动过后第二波创新驱动过渡期。西北6省制造业尚处于第一波增长期。东北3省和重庆效应尚不显著。避免“一带一路”战略下“运动式”增长,优先发展地区特色、优势制造产业,升级效果更显著。     

Communication Costs and the Boundaries of the Firm

Much has been written about where the boundaries of the firm are drawn, but little about what occurs at the boundaries themselves. When a firm subcontracts, does it inform its suppliers fully of what it requires, or is it willing to accept what they have available? In practice firms often engage in a dialogue, or conversation, with their suppliers, in which at first they set out their general requirements, and only when the supplier reports back on how these can be met are their more specific requirements set out. This paper models such conversations as a rational response to communication costs. The model is used to examine the impact of new information technology, such as CAD/CAM, on the conduct of subcontracting. It can also be used to examine its impact on the marketing activities of firms. The technique of analysis, which is based on the economic theory of teams, has more general applications too. It can be used to model all the forms of dialogue involved in the processes of coordination both within and between firms.