"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

Entrepreneurs and Entrepreneurship in Alpine Tourism

ABSTRACT

The paper addresses the need for more research in the field of entrepreneurial education in tourism, using the models of Butler's destination life cycle and Porter's diamond of competitive advantages. Following is a discussion of entrepreneurship in tourism in light of these analytical frameworks. As a consequence, key qualification and skill areas for tourism entrepreneurs are derived. Finally, the authors provide an overview of the main institutions that offer education in Austria, Germany, and Switzerland with a focus on entrepreneurship in tourism and establish critical needs for tourism entrepreneurship curricula and research.     

乡村生态旅游促进新型城镇化的实证分析--以西安市长安区为例

在生态资源富集又邻近大城市的乡村地区发展乡村生态旅游,能够有效地促进新型城镇化、助推新型旅游小城镇的形成。文章在界定核心概念并进行理论机理分析的基础上,以西安市长安区为例,对其2002—2014年间乡村生态旅游与新型城镇化之间的关系进行实证检验,结果表明：二者确实存在高度的正相关关系,且前者是后者的重要原因。因此,应采取有力措施发展这些地区的乡村生态旅游：第一,进一步加大政府对乡村地区基础设施的投资,彻底实现城乡公共产品供给的均等化;第二,引导民间资金、技术、管理等有序合理、规模适度地投入乡村生态旅游业;第三,务必加强乡村生态旅游业发展过程中的环境监管等。     

The nexus between sustainable practices in hotels and future Gen Y hospitality students’ career path decisions

This study explored tertiary hospitality students’ attitudes and overall perceptions about green and sustainable practices; and how these may impact their future career paths in the hotel industry. A thematic analysis with data from 12 semi-structured interviews with students in a hotel management school in Australia was used to identify patterns and interpretive themes. Results revealed positive attitudes among Generation Y hospitality students towards working in a green and sustainable hotel environment. Implications highlight the need for sustainability education in the curriculum of tertiary education providers and strong emphasis on sustainability practices in employee training programs. The results also suggest possible impacts of sustainability practices in recruiting and hiring in the hospitality industry and how this may affect future hospitality employees and leaders.     

Value co-creation in sustainable tourism: A service-dominant logic approach

To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centred design methodology to develop an agile, iterative, incremental and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these agents and explore why the agents factor out sustainability information during the customer sales process. We identify how agents and customers understand sustainability, and we explore opportunities to co-create sustainability value. Furthermore, we prototype, and then test, methods of empowering travel agents to communicate sustainability to their customers as a value-adding proposition.     

美国海峡群岛国家公园环境教育实践经验及对中国的启示

海洋海岛类国家公园是中国国家公园体系的重要类型之一,开展环境教育建设对于国家公园公益性的发挥具有重要作用。本文根据美国海峡群岛国家公园的实地考察及资料分析环境教育特点,总结环境教育实践经验,提出对中国海洋海岛国家公园环境教育体系建设的启示。结论如下：（1）海峡群岛国家公园环境教育具有生态系统及景观特殊性、教育场所弱可达性及教育方式多元性。（2）海峡群岛国家公园环境教育体系以教育内容和支撑体系为主体架构,其中教育内容划分为海岸、海岛、沿海（潮间带与泛洪区）、海下区域4类,支撑体系涵盖管理、资金、解说、传播、人才5个方面。（3）中国海洋海岛国家公园环境教育可在统筹管理、解说规划、人才培养等多方面予以借鉴,以探索符合中国国情的海洋海岛国家公园的环境教育建设模式。     

基于行为与态度的生态旅游市场构成研究--以太白山国家森林公园为例

生态旅游者作为生态旅游活动的主体，其行为特征的研究至关重要。本文以太白山森林公园为例，对旅游者行为特征进行了调查研究，将其划分为一般生态旅游者和比较严格的生态旅游者，并对二者特征进行了对比研究，提出了与周边行政区联合开发等策略。     

“60前”消费者玩转高科技产品基于反向代际影响调节作用的实证研究

针对1960年以前出生的50岁以上、居住在城市的消费者,研究了不同年龄、教育背景和月收入水平的年长消费者在高科技产品购买意愿方面的差异性,以及决策风格对于高科技产品购买意愿的影响。此外,本文还探讨了年轻一代对于年长消费者的影响,即反向代际影响对于研究人群的决策风格与高科技产品购买意愿之间关系的调节作用。本文通过研究发现不同年龄、教育背景和月收入水平的年长消费者在面对高科技产品时的购买意愿不同。同时,消费者的购物决策风格也会影响到消费者对于高科技产品的购买意愿。此外,反向代际影响对于决策风格和购买意愿之间的关系具有正向调节作用。最后,本文还根据研究结果给出了相应的管理建议。     

How does employee development affect turnover intention? Exploring alternative relationships

This study explores alternative relationships between perceived investment in employee development (PIED) and turnover intention by including affective commitment, perceived internal employability, and perceived external employability as potential mediators. Data were collected through a structured survey from 337 employees working in two large companies in Italy. The factorial validity and dimensionality of the latent constructs studied were evaluated in a confirmatory factor analysis framework, and the mediation hypotheses were tested in a full structural equation model. Results show that the overall effect of PIED on turnover intention is negative and almost fully mediated by external employability and affective commitment, whereas the path through internal employability is not supported. More specifically, PIED increases commitment, which in turn limits the likelihood of turnover. In addition, although perceived external employability is positively associated with turnover intention, PIED seems to reduce this effect by negatively affecting employee perceptions of their marketability in the labour market. The study supports the assumptions of social exchange theory in explaining turnover behaviour as a consequence of employee development support. Contextually, it questions the existence of the employability paradox because it does not reveal either a retention path via perceived internal employability or a turnover risk via perceived external employability.     

学校社会工作应对新时期高校学生问题的潜力

新时期高校学生工作中存在若干棘手的问题,文章通过对学校社会工作的工作理念、工作职能、工作方法等方面与目前高校学生工作进行对比,来剖析挖掘学校社会工作应对新时期高校学生问题的潜力。