Social Marketing as Transformational Marketing in Public Services

Abstract

This article presents a case study of a social marketing intervention, developed as an innovative action research project for a Fire Service, to tackle the public service challenge of reducing the incidence of deliberate countryside fire-setting in certain communities. The case demonstrates the effectiveness of a social marketing approach to tackling an anti-social behaviour that had become a local social norm which conventional education-based campaigns had failed to change. The case also explores unexpected impacts that applying a social marketing approach had on the sponsoring Fire Service, acting to transform certain aspects of its operations and culture.     

Executive career advancement in career moves across employers: the role of organization-level predictors

This paper examines the career moves of executives between different organizations and looks at the characteristics of executives employing organizations as a predictor of the outcome of the moves. The paper uses a retained executive search firm's proprietary data set that contains information on the career paths of executives in the financial services industry. The results show that the perceived operational excellence of executives employing organization has a significant signalling power for other employers and strongly impacts the success of executives' moves across different organizations. The data also reveal that executives may use their employment spell at large-sized organizations that are perceived as excellent as a conscious career-building mechanism and accept smaller promotions to join such organizations.     

第三方物流服务项目的开发与实施方案

优质物流服务是物流企业取得成功的关键。我国大多数物流企业物流服务项目单一、传统,不能根据市场需求,不断开发新的物流服务项目,用专业化服务满足个性化需求,提高服务质量,以满足市场上不断增长的物流需求。面对我国第三方物流服务项目开发的落后现状,通过实际的市场调研,分析物流服务构成要素,制定物流服务项目开发与实施方案,从而帮助广大物流企业更好的做好物流服务工作。     

Metafrontier efficiency analysis for hospital pharmacy services using dynamic network DEA framework

Medication management is a complex but critical process within the healthcare delivery system. The pharmacy department in healthcare facilities is responsible for acquisition, distribution and dispensing of medication to patients that involves a series of network process. This process can be categorized into two main subprocesses: i) pharmacy store and ii) patient services (i.e., ambulatory and inpatient pharmacy). The objective of this study was to investigate the relative efficiency level of the two subprocesses of pharmacy services in Malaysia's public hospitals. We used a nonconvex metafrontier technology to estimate technical efficiency of hospital pharmacies between specialist and nonspecialist hospital categories under the dynamic network data envelopment analysis (DNDEA) framework. For overall efficiency, both specialist and nonspecialist categories had similar mean efficiency scores. However, when measuring the efficiency level according to pharmacy store and patient services separately, the nonspecialist category had a higher mean efficiency score in pharmacy store, whereas for patient service efficiency, both categories had similar results. The patient service efficiency level was lower consistently over time, suggesting that the overall inefficiency of hospital pharmacy is greatly influenced by the inefficiency of the patient service. This suggests that systematic improvements in patient service efficiency should be a higher priority than pharmacy store efficiency to further increase the overall efficiency level. We believe that our findings will provide valuable information to policymakers towards achieving an efficient public healthcare service.     

高职院校老年服务与管理专业晨练模式改革探析——以老年福祉学院为例

晨练作为高职院校体育工作的重要内容,是学生日常行为规范养成、良好道德品质与纪律规范形成的重要措施之一。本文通过对现有晨练项目的问卷调查,分析老年服务与管理专业学生对晨练项目的态度,试图探索符合专业发展、灵活多样的晨练形式,以满足学生发展需求。     

正当怀疑和应有关注理念在审计师非审计服务中的运用

正当怀疑和应有关注是审计师在执业过程中应始终坚持的重要理念。随着非审计服务的不断拓展，强调正当怀疑和应有关注理念，无论对于保证审计师非审计服务的执业质量，还是维护审计师审慎的职业形象，都具有重大意义。审计师应在提供非审计服务时始终保持正当怀疑和应有关注理念，并将其灵活地运用于具体实务。     

基于物流服务供应链模式的供应商选择研究

针对物流服务供应链中集成商对功能型物流服务提供商的评估选择问题,描述了物流服务的采购流程。通过建立多目标规划的数学模型,引入最大满意度的求解方法,探讨了物流服务集成商对功能型物流服务提供商的选择与优化组合问题。最后通过对算例的分析,证明了模型的有效性和实用性。     

产业内贸易与服务贸易竞争力关系理论综述

随着经济的发展,产业内贸易、服务贸易在今天的社会生活中变得日益重要,产业内贸易的发展对推动服务贸易的发展,提高服务贸易国际竞争力的作用也越来越得到人们的关注。文章分别对产业内贸易、服务贸易竞争力及涉及其两者间关系的理论进行梳理总结。     

新型物流服务模式探讨

随着社会经济的快速发展,物流企业之间的竞争日益加剧,客户选择的空间越来越大。只有提供准时、高效、直接的优质物流服务,并对客户投诉做出快速回应,才能更好地满足客户需求。同时,物流公司还要不断营造良好的企业文化氛围,给客户以新的感觉和期望,以建立忠诚的客户群。     

Small system dynamics model for alleviating the general practitioners rural care gap in Ontario,Canada

The disproportionate concentration of healthcare professionals in urban areas is a concern in many countries, including Canada. A need to address this rural care gap has driven a large number of government led initiatives worldwide over the years. This paper presents a model that can be used as a tool to examine the efficacy of such policies on the workforce distribution in the long term. A small system dynamics model is employed to simulate the current and future distribution of general physicians at a jurisdictional level. The model represents the transition of general practitioners to provide insight into the dynamics of care provision over time. The movement, and competition, between rural and urban areas is modeled to enable detailed exploration of the ability for proposed measures to alleviate the care gap in the future. Among the tested policies are such commonly used initiatives as financial incentives to rural professionals, promotion of medical education in rural areas, expansion of rural education programs and the engagement of international medical graduates etc. We demonstrate how the model can be used as a tool to determine an efficient and well-chosen combination of policies which can help alleviate the rural care gap in the future, given that some policies are more effective than others alone but also combined with other initiatives. The presented small system dynamics model is tested on Canada's reality, but its simple nature lends itself to easy application to other countries that experience a similar problem.